Thursday, July 23, 2026

NFL vs. College Football Playoff: Two Giants Set to Clash for Viewers

The first round of the College Football Playoff will see two game broadcasts battle for viewers with special Saturday afternoon NFL matchups.

Jim Dedmon-Imagn Images

This weekend’s busy sports schedule is bringing about the first NFL vs. College Football Playoff TV clash.

On Saturday afternoon, the two behemoths compete for viewers during four intertwining game windows (all times ET):

  • Noon, TNT: SMU–Penn State
  • 1 p.m., NBC: Texans-Chiefs
  • 4 p.m., TNT: Clemson-Texas
  • 4:30 p.m., Fox: Steelers-Ravens

The head-to-head battle has been anticipated since April 2023, when conference commissioners agreed on 2024 and 2025 game dates for the expanded CFP. Immediately, the Playoff’s encroachment on NFL territory—the league typically holds multiple nationally televised games on late-December Saturdays—was evident.

“It’s not meant to be anything at all disrespectful or frustrating,” SEC commissioner Greg Sankey said at the time. “We have a good relationship with them,” former CFP executive director Bill Hancock said.

Just over a year later, the NFL released its 2024 regular-season schedule, which includes two games this Saturday, in part, to facilitate the league’s Christmas Day doubleheader on Netflix, despite the holiday falling on a Wednesday. 

The NFL ended up with two great games, as all four teams have winning records. Kansas City (13–1) and Houston (9–5) have clinched their divisions but are still playing for playoff seeding, while Baltimore (9–5) is just one game behind Pittsburgh (10–4) in the AFC North.

Both NFL games will have the advantage of being on broadcast networks, while the CFP matchups are on cable. 

Weekend Watch List

While Disney is the CFP’s media rights holder, it will get to avoid the NFL clash thanks to its deal for TNT Sports to sublicense two first-round Playoff games this year. 

On Friday night, ABC and ESPN will simulcast Indiana–Notre Dame, becoming the first non-NBC networks to broadcast a Fighting Irish home game since 1990. On Saturday night, the two channels will air Tennessee–Ohio State. ESPN’s College GameDay will pull a rare double assignment, airing from South Bend, Ind., on Friday afternoon, and then Columbus, Ohio, on Saturday morning.

ESPN’s presence will still be felt during the TNT games (which are simulcasting on TBS, truTV, and Max), as ESPN talent will be in the broadcast booth for both SMU–Penn State and Clemson-Texas. TNT will have its own personalities for pregame coverage.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Peacock Turns Profit 6 Years After Launch—With World Cup Bump

The streaming service reached a long-awaited “milestone.”

Jake Paul Responds to Critics: ‘I Brought Boxing to Netflix’

Paul believes the Tyson fight’s Netflix audience will never be matched.
Cam Newton and Ryan Clark share a laugh during ESPN First Take at Bethune-Cookman University during the show’s HBCU fall tour, Thursday, Nov. 20, 2025.

5 Takeaways From ESPN’s Latest Layoffs

Ryan Clark, Cam Newton, and Karl Ravech were among those laid off.
podcast thumbnail mobile
Front Office Sports Today

7/23/26 – SEC Breakaway Talks, Bezos Eyes Liverpool, Miami’s LeBron Error

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Will World Cup Lead to More Afternoon Games?

The historic World Cup success shows a new approach to scheduling.
July 22, 2026

Trail Blazers Slash Broadcast Team As Dundon Keeps Cutting Costs

The majority of Portland’s broadcast team has been laid off.
Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.
July 22, 2026

All Four Golf Majors Saw TV Ratings Spike This Year

Sunday was The Open’s most-watched final round since 2022.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 22, 2026

Jays, Leafs Owner to Put Stake in Sports Empire Up for Sale

The dominant Canadian entity continues to make large-scale moves.
July 21, 2026

World Cup Final Averaged More Than 66 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 21, 2026

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.
July 21, 2026

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.