• Loading stock data...
Saturday, March 28, 2026

Primetime Problems

Titans Broncos
Isaiah J. Downing-USA TODAY Sports

Up against a robust slate of other sports, Week 1 of NFL primetime viewership was down across the board. ESPN saw double-digit decreases for its “Monday Night Football” doubleheader while NBC saw drops for both “Sunday Night Football” and its Thursday night season opener.

Despite the downturn, NBC’s games still ranked as two of the top three most-watched shows in primetime TV over the past seven months.

While the primetime games were all down compared to last year, Fox’s Sunday afternoon game — Tampa Bay Buccaneers vs. New Orleans Saints — was the most-watched TV program since Super Bowl LIV in February. It had 25.8 million viewers, up 7% year-over-year.

NFL Week 1 Ratings: 

  • NBC Thursday Season Opener: 5% decrease year-over-year
  • NBC “Sunday Night Football”: 14% decrease
  • ESPN “Monday Night Football” (first game): 18% decrease
  • ESPN “Monday Night Football” (second game): 27% decrease
  • Fox Sunday Afternoon Slot: 7% increase

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tom Kim and Tiger Woods of Jupiter Links GC laugh during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.

Tiger Woods Boosts TGL Finals With Just Under 1 Million Viewers

ESPN averaged 989,000 viewers for Tuesday’s TGL finale.
Browns owners Jimmy and Dee Haslam, left and center, watch practice with executive vice president J.W. Johnson, right, during minicamp, Thursday, June 13, 2024, in Berea.

Browns Boost Stadium Investment Amid Public Funding Uncertainty

Team ownership will now pay more than two-thirds of the venue cost.
Jan 18, 2026; Chicago, IL, USA; Los Angeles Rams quarterback Matthew Stafford (9) holds a game ball as he is interviewed by NBC sideline reporter Melissa Stark after a NFC Divisional Round game against the Chicago Bears at Soldier Field. Mandatory Credit: Matt Marton-Imagn Images

Most TV-Ready Quarterbacks Will Still Have NFL Careers in 2026

Many NFL QBs with TV futures aren’t ready for retirement.

Florida AG Wants NFL to Suspend Rooney Rule

The Rooney Rule requires teams to interview diverse coaching and executive candidates.

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.