• Loading stock data...
Tuesday, December 23, 2025

Primetime Problems

Titans Broncos
Isaiah J. Downing-USA TODAY Sports

Up against a robust slate of other sports, Week 1 of NFL primetime viewership was down across the board. ESPN saw double-digit decreases for its “Monday Night Football” doubleheader while NBC saw drops for both “Sunday Night Football” and its Thursday night season opener.

Despite the downturn, NBC’s games still ranked as two of the top three most-watched shows in primetime TV over the past seven months.

While the primetime games were all down compared to last year, Fox’s Sunday afternoon game — Tampa Bay Buccaneers vs. New Orleans Saints — was the most-watched TV program since Super Bowl LIV in February. It had 25.8 million viewers, up 7% year-over-year.

NFL Week 1 Ratings: 

  • NBC Thursday Season Opener: 5% decrease year-over-year
  • NBC “Sunday Night Football”: 14% decrease
  • ESPN “Monday Night Football” (first game): 18% decrease
  • ESPN “Monday Night Football” (second game): 27% decrease
  • Fox Sunday Afternoon Slot: 7% increase

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 23, 2025; Sun Valley, ID, USA; Lindsey Vonn of the United States celebrates on the podium after her second place finish in the Super G alpine skiing race in the 2025 FIS Ski World Cup at Sun Valley.

Lindsey Vonn Returns to Olympics, Giving Boost to NBC

NBC is likely to benefit from the superstar’s return to Olympics competition.
Nov 29, 2025; Stanford, California, USA; Notre Dame Fighting Irish quarterback Kenny Minchey (8) runs with the football during the fourth quarter against the Stanford Cardinal at Stanford Stadium.

Notre Dame’s Future Even Cloudier After Cancelling USC Series

The historic rivalry game won’t be played in 2026 or 2027.
Dec 13, 2025; Las Vegas, Nevada, USA; NBA on Amazon announcers (from left) Taylor Rooks, Dirk Nowitzki, Steve Nash, Blake Griffin and Udonis Haslem during the Emirates NBA Cup semifinals at T-Mobile Arena.

Biggest Sports Media Talent Moves of 2025

Netflix jumped into the sports podcast business.
Dec 20, 2025; College Station, TX, USA; Pat McAfee reacts prior to the game between the Miami Hurricanes and the Texas A&M Aggies during the first round of the CFP National Playoff at Kyle Field.

Say It Ain’t So, Pat: Is McAfee Ending Kicking Contest?

The College GameDay star hinted it was the last kick on Saturday.

Featured Today

Rob Manfred
exclusive

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
patrick_mahomes

Less Than Super TV Viewership

CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
person_playing_cricket
December 23, 2020

Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.

More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
man_riding_stationary_bike
December 28, 2020

Connected Fitness Company Echelon Lands $65 Million Investment

The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
woman_holding_hockey_stick
December 23, 2020

NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
antetokounmpo_dribbling_basketball
December 23, 2020

‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension

Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
December 22, 2020

Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’

“It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
December 22, 2020

Adidas Partners With Jerry Lorenzo, Fear of God Brand

Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.