• Loading stock data...
Monday, June 2, 2025

NFL Viewership Hits 6-Year High

Mark J. Rebilas-USA TODAY Sports/Design: Alex Brooks

If the first four weeks are any indication of what’s to come the rest of the NFL season, the networks will be cheering well beyond Super Bowl LVI in February: Viewership is the highest it’s been in six years.

So far an average of 17.3 million television and digital viewers have tuned in during the first quarter of the season, a 17% increase from last year. CBS’s viewership is up 22% from last year, and ratings for ESPN’s “Monday Night Football” are up 24%.

The numbers are a sharp turnaround from last year’s full-season ratings, which were down 10% compared to the year prior. That’s good news for NFL broadcasters, who spent a total of $113 billion in media rights over the next decade in March.

There seems to be a few reasons for the initial spike.

  • Games have been exciting: The Tampa Bay Buccaneers’ 19-17 win over quarterback Tom Brady’s former team, the New England Patriots, became the most-watched “Sunday Night Football” game since 2012 with 28.5 million viewers.
  • There have already been 15 games this season decided in the final minutes of regulation or overtime. 
  • ESPN debuted a telecast — dubbed the ManningCast — hosted by Peyton Manning and Eli Manning on ESPN2, which brought in 1.9 million viewers during the season’s third week. 

The NFL may get more international viewers soon, too. Last week, teams were granted permission to market in specific foreign countries for the first time ever.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 23, 2024; Green Bay, Wisconsin, USA; General view of the Vince Lombardi statue outside of Lambeau Field prior to the game between the New Orleans Saints and Green Bay Packers.

Publicly Owned Packers Make a Rare Leadership Change

Ed Policy will lead the NFL’s only publicly owned franchise.

History Shows Pacers vs. Thunder May Draw Record-Low Ratings

Indiana and Oklahoma City are two of the NBA’s smallest U.S. television markets.

Bears Suburban Stadium Deal Inching Forward Despite Cost Questions

State legislators discussed a Bears-friendly bill, but ran out of time.

As TNT NBA Era Ends, Charles Barkley Calls ESPN Move an ‘Honor’

TNT’s final NBA game was Pacers–Knicks on Saturday night.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
May 30, 2025

Panthers-Oilers Rematch Could Be Big in Canada. Will U.S. Ratings Dip?

Likely viewership declines in the U.S. are countered by robust Canadian audiences.
May 30, 2025

French Open Scheduling Sparks Backlash Over Women’s Time Slots

Coco Gauff has also said the French Open schedule could be improved.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
May 28, 2025

NBA East Finals Delivers Strong TV Ratings, but West Is Struggling

The Pacers and Thunder are both up 3–1 in their conference finals series.
Around the Horn
May 23, 2025

Behind the Scenes of Around the Horn’s Final Days

FOS followed Tony Reali at the penultimate taping of the ESPN icon.
Around the Horn - October 26, 2020
May 23, 2025

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”
May 22, 2025

NBC Eyes MLB Rights, Looks to Own Sunday Nights Year-Round

The league continues to shop media rights being forfeited by ESPN.