NFL TV Ratings: Can Amazon Keep Up Record ‘TNF’ Pace?

Amazon will look to continue the record viewership pace that the streamer’s NFL package is on as Thursday Night Football begins the second half of its 2024 schedule on Prime Video with an intriguing AFC North matchup.

Through eight games of Amazon’s 16-week schedule, Thursday night games are averaging 13 million viewers. That’s 4% higher than the average audience for Prime Video’s first eight games of the 2023 season. Last year, TNF’s full-season average was 11.86 million in Amazon’s second season exclusively airing NFL games. The 2022 season average was 9.58 million.

On Thursday, the Bengals (4–5) visit the Ravens (6–3) to kick off Week 10, with Joe Burrow and Cincinnati looking to get back to .500 after an 0–3 start. Baltimore won an overtime thriller between the two division rivals 41–38 earlier this fall.

Later this season, Amazon will also air strong divisional matchups between the Commanders and Eagles (Week 11) and Packers and Lions (Week 14), as well as a Chiefs game against the Raiders on Black Friday.

It should be noted Amazon’s own record pace is still down from the 16.2 million viewers that TNF games averaged on linear TV channels during the 2021 season on Fox and the NFL Network.

Fox, ESPN Are Booming, Too

On Sundays this season, NFL games on Fox are averaging 18.65 million viewers—the network’s highest through nine weeks since 2016. This past weekend, 24.21 million people tuned in to Detroit’s 24–14 victory over Green Bay, which was the largest audience of Week 9.

The Chiefs’ 30–24 overtime victory against the Buccaneers was the most-watched Monday Night Football game of the season, drawing 20.6 million viewers on ESPN. That narrowly beat out the 20.5 million people who watched the season-opening Jets-49ers game.