Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NFL Teams Stir Memories, Sales With Throwback Uniform Reveals

  • The Titans will be paying homage to their Houston Oilers days with throwback jerseys.
  • A relaxed policy from the NFL is letting teams use more alternate helmets now.
Tennessee Titans

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

More NFL teams are looking to cash in on alternate and throwback uniforms as the league continues to relax its policy on teams using multiple helmets for a second straight season.

The Tennessee Titans and New York Jets are the latest squads to unveil alternate uniforms to be worn during select games in the 2023 season. While the Jets won’t abandon their classic green helmets for their “Legacy White” throwbacks, the Titans will trade their navy blue helmet shells for a white base as part of a throwback fit honoring their past as the Houston Oilers.

On Monday, the Titans’ website was dominated by the reveal and its push to sell powder blue jerseys, shirts, and hats on the “Oilers Pro Shop.” Likewise, the Jets were promoting their throwback gear online and noted that tickets remained available to the two games featuring the uniforms.

Blast From The Past

Also returning this year are the Tampa Bay Buccaneers’ creamsicle uniforms with white helmets that couldn’t previously be worn with the Bucs’ standard pewter helmets. The Philadelphia Eagles have been hinting at bringing back their Kelly Green uniforms this season. The Atlanta Falcons will wear a red helmet as part of their throwback uniforms.

Last season, the New England Patriots brought back their “Pat Patriot” uniforms with white helmets, while the Arizona Cardinals, Carolina Panthers, and Chicago Bears wore different-colored helmets.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
Opinion

Tony Romo Had an Enormous Impact on NFL TV

The “Romo Effect” will be felt for years to come.
podcast thumbnail mobile
Front Office Sports Today

10/6/26 – Portnoy on Fox Exit, Rays Are Hottest Ticket, LeBron’s Fanatics Helicopter Commute

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.

Dream Say Short Playoff Turnaround Is Reason for Closing Upper Bowl

The Dream drew about 9,700 for each of their first two playoff home games.
October 4, 2026

8 Burning Questions About the Manchester City Case

The ripple effects in global soccer will be huge.
Oct 3, 2026; St. Petersburg, Florida, USA; Tampa Bay Rays pitcher Bryan Baker (47) takes the mound in the ninth inning against the New York Yankees in game one of the ALDS for the 2026 MLB Playoffs at Tropicana Field.
October 5, 2026

Hottest Ticket in MLB: Maybe Tampa Bay?

Tampa drew its largest home crowd in 16 years on Saturday.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
October 4, 2026

Rams Avoid Calamity But Look Far From Juggernaut One Month In

They’re 2-2 after rallying to beat the Eagles.
October 4, 2026

Brewers Open Roof for Game 2 After Wild Game 1 Ending

The Brewers’ roof hotline confirmed the Game 2 move.
October 4, 2026

Commanders Eyeing Adding Spear to Primary Logo

It’s now in an alternate logo.
February 20, 2022; Cleveland, Ohio, USA; NBA great Isiah Thomas is honored for being selected to the NBA 75th Anniversary Team during halftime in the 2022 NBA All-Star Game at Rocket Mortgage FieldHouse.
October 1, 2026

Isiah Thomas’s Knicks Role Puzzles Investor

Thomas will sit on the Knicks’ board beginning later this month.