The NFL is reportedly looking to expand its domination of the Thanksgiving holiday weekend.
The league will add a game on Black Friday, most likely starting in 2023, per Sports Business Journal.
The league may wait until 2024 for the first edition of the game, but all signs are pointing to a 2023 kickoff.
Amazon — who obtained the exclusive rights to “Thursday Night Football” in May 2021 — will stream the game, per SBJ.
In April, NBC Sports’ Peter King reported the e-commerce and streaming giant had bid between $70 million and $100 million to carry such a game. The final fee for the extra game would be paid in addition to the reported $1 billion annually the company pays the NFL for its current package.
Thanksgiving has become synonymous with pro football over the years: Last season, the two holiday afternoon games averaged 35.3 million viewers — more than twice the league’s regular-season average.
![Florida head coach Jon Sumrall speaks after spring practice at Sanders Practice Fields in Gainesville, FL on Tuesday, April 7, 2026. [Alan Youngblood/Gainesville Sun]](https://frontofficesports.com/wp-content/uploads/2026/05/USATSI_28676620_168416386_lowres-e1779828437389.jpg?quality=80&w=300)
