Friday, July 3, 2026

NFL Reportedly Adding a Black Friday Game for Amazon

  • The first edition of the game would reportedly be staged in 2023.
  • Amazon may pay between $70 million and $100 million to stream it.
Chuck Cook-USA TODAY Sports

The NFL is reportedly looking to expand its domination of the Thanksgiving holiday weekend.

The league will add a game on Black Friday, most likely starting in 2023, per Sports Business Journal.

The league may wait until 2024 for the first edition of the game, but all signs are pointing to a 2023 kickoff.

Amazon — who obtained the exclusive rights to “Thursday Night Football” in May 2021 — will stream the game, per SBJ.

In April, NBC Sports’ Peter King reported the e-commerce and streaming giant had bid between $70 million and $100 million to carry such a game. The final fee for the extra game would be paid in addition to the reported $1 billion annually the company pays the NFL for its current package.

Thanksgiving has become synonymous with pro football over the years: Last season, the two holiday afternoon games averaged 35.3 million viewers — more than twice the league’s regular-season average.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.

Trump Says His Free Sports Tickets Were Worth $122K in 2025

The gifts included Super Bowl, Ryder Cup, and US Open tickets.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club. Mandatory Credit: Susan Mullane-Imagn Images

Serena Singles Return Draws Record Wimbledon Ratings for ESPN

Williams’s status for doubles remains in question.
July 2, 2026

NBC’s MLB Takeover Could Offer a Glimpse of Baseball’s Future

The network’s “Star-Spangled Sunday” further heralds its return to MLB.
July 1, 2026; Santa Clara, California, U.S.; Malik Tillman of the U.S. celebrates scoring their second goal. Mandatory Credit: Carlos Barria-Reuters via Imagn Images
July 3, 2026

USMNT’s World Cup Ratings Continue to Surge

Fox and Telemundo are setting soccer viewership records.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 2, 2026

World Cup Ratings Getting Massive Lift From Bars and Watch Parties

Fox and Telemundo have been greatly aided by World Cup watch parties.
July 2, 2026

PGA Tour’s Biggest Events Deliver Ratings Gains Ahead of TV Talks

The $20 million events are a model for the new Championship Series.
Oct 24, 2025; Los Angeles, California, USA; NBA on Prime reporter Allie Clifton (right) interviews Los Angeles Lakers guard Austin Reaves (15) after the game against the Minnesota Timberwolves at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 1, 2026

Allie Clifton Credits ‘Road Trippin’ for Changing Her Career

Richard Jefferson approached Clifton to join the podcast in 2017.
July 1, 2026

World Cup Sets Group Stage Ratings Records for Fox, Telemundo

Both Fox and Telemundo have posted an extensive series of viewership milestones.