• Loading stock data...
Thursday, January 15, 2026

NFL Reportedly Adding a Black Friday Game for Amazon

  • The first edition of the game would reportedly be staged in 2023.
  • Amazon may pay between $70 million and $100 million to stream it.
Chuck Cook-USA TODAY Sports

The NFL is reportedly looking to expand its domination of the Thanksgiving holiday weekend.

The league will add a game on Black Friday, most likely starting in 2023, per Sports Business Journal.

The league may wait until 2024 for the first edition of the game, but all signs are pointing to a 2023 kickoff.

Amazon — who obtained the exclusive rights to “Thursday Night Football” in May 2021 — will stream the game, per SBJ.

In April, NBC Sports’ Peter King reported the e-commerce and streaming giant had bid between $70 million and $100 million to carry such a game. The final fee for the extra game would be paid in addition to the reported $1 billion annually the company pays the NFL for its current package.

Thanksgiving has become synonymous with pro football over the years: Last season, the two holiday afternoon games averaged 35.3 million viewers — more than twice the league’s regular-season average.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears’ Indiana Search Shifts Tone in Illinois Over Stadium Funding

The governor softens his long-held opposition toward publicly funding the project.
Bryson
exclusive

NFL, PGA Tour Won’t Let Players Endorse Prediction Markets

The leagues aren’t swayed by Kalshi’s deal with Bryson DeChambeau.

Commanders Look Back to RFK Roots in New $3.8B Stadium Design

The forthcoming venue’s design recalls RFK Stadium while looking forward.
Jan 12, 2026; Pittsburgh, PA, USA; Houston Texans wide receiver Xavier Hutchinson (19) makes a catch against Pittsburgh Steelers cornerback James Pierre (42) during the first half of an AFC Wild Card Round game at Acrisure Stadium.

Texans-Steelers Blowout Drew 29.1M Viewers for ESPN

Viewership rose sharply from the comparable game a year ago.

Featured Today

Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
January 6, 2026

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Rich Paul

Rich Paul Pitches NBA Trades on Podcast: ‘Insane and Fucked Up’

Paul proposed trading Austin Reaves on his podcast. 
Netflix
January 14, 2026

Netflix Plans to Sweeten Bid for WBD With All-Cash Offer

The expected shift could help hasten a closing to the large-scale deal.
May 30, 2024; Atlanta, Georgia, USA; A detailed view of a Washington Nationals hat and glove on the bench against the Atlanta Braves in the ninth inning at Truist Park.
January 14, 2026

Nats Are Latest Team to Join MLB Media Umbrella

The MLB club is departing the Orioles-controlled MASN after 21 years.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
January 14, 2026

CFP Semifinal Ratings Slide As Blueblood Programs Exit Early

The lack of college football bluebloods left in the field takes its toll.
Paul Bissonette
exclusive
January 14, 2026

Fan-Favorite NHL Analyst Paul Bissonnette Gets TNT Extension

The ex-NHL enforcer has become a hot TNT broadcaster and Barstool podcaster.
49ers
January 13, 2026

NFL Wild-Card Games Draw Massive Viewership

The bullish viewership includes another league streaming record.
January 13, 2026

Get Ready for the Mike Tomlin TV Sweepstakes

“Every network will offer him a job,” one source predicts.