• Loading stock data...
Tuesday, February 10, 2026

NFL Reportedly Adding a Black Friday Game for Amazon

  • The first edition of the game would reportedly be staged in 2023.
  • Amazon may pay between $70 million and $100 million to stream it.
Chuck Cook-USA TODAY Sports

The NFL is reportedly looking to expand its domination of the Thanksgiving holiday weekend.

The league will add a game on Black Friday, most likely starting in 2023, per Sports Business Journal.

The league may wait until 2024 for the first edition of the game, but all signs are pointing to a 2023 kickoff.

Amazon — who obtained the exclusive rights to “Thursday Night Football” in May 2021 — will stream the game, per SBJ.

In April, NBC Sports’ Peter King reported the e-commerce and streaming giant had bid between $70 million and $100 million to carry such a game. The final fee for the extra game would be paid in addition to the reported $1 billion annually the company pays the NFL for its current package.

Thanksgiving has become synonymous with pro football over the years: Last season, the two holiday afternoon games averaged 35.3 million viewers — more than twice the league’s regular-season average.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 8, 2026; Santa Clara, CA, USA; Bad Bunny performs during the half time show at the game between New England Patriots and Seattle Seahawks in Super Bowl LX at Levi's Stadium.

Cardi B Is Cautionary Tale for Prediction Markets

Whether she “performed” in the halftime show is a hotly debated topic.

Gary Vaynerchuk Wants to Own the Jets—Not Just a 1% Slice

The celebrity entrepreneur wants to own the Jets outright one day.
opinion

Why the Olympics—Not the Super Bowl—Became a Political Football

Olympic athletes in Italy are sounding off about Trump and ICE.

NFL Players Push Back on 18th Game: ‘Stop Lying to People’

Discussion on the 18th game has been ongoing for over a year.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.

ESPN Takes Over MLB.TV As New Rights Deal Kicks In

The Disney-owned outlet is distributing the league’s out-of-market package.
Daniel Cormier
February 9, 2026

Former UFC Champ Daniel Cormier Touts ‘Historic’ Paramount Deal

“Now we’re in line with the rest of the sports.”
Oct 30, 2025; Miami Gardens, Florida, USA; Amazon Prime analyst Ryan Fitzpatrick speaks during a broadcast prior to a game between the Miami Dolphins and the Baltimore Ravens at Hard Rock Stadium.
February 9, 2026

Ryan Fitzpatrick on His Amazon TV Breakthrough: ‘I Got So Lucky’

The former quarterback joined Prime Video in 2022.
Sponsored

From AUSL to Women’s Hoops: Jon Patricof on Redefining League Building

Jon Patricof on athlete partnerships, fan-first strategy, and how women’s sports can reshape the future of league building.
February 9, 2026

Kirk Cousins Weighs Playing and TV With Falcons Future in Doubt

The veteran quarterback told FOS he’s open to more sports media work.
February 8, 2026

Bad Bunny Delivers Party, Not Politics, During Super Bowl Halftime

The Puerto Rican superstar does not revisit recent anti-ICE commentary.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
February 8, 2026

Turning Point Halftime Draws Millions on YouTube After Early Stumble

Conservative group’s alternative halftime show didn’t stream on Twitter over “licensing issues.”
Sep 6, 2024; Sao Paulo, Brazil; Peacock broadcasters Jack Collinsworth (left), Tony Dungy (center) and Rodney Harrison during the 2024 NFL Sao Paolo Game at Neo Quimica Arena.
February 8, 2026

Rodney Harrison Chides Tony Dungy Over Belichick Hall of Fame Snub

Belichick missed getting enshrined in his first year of eligibility.