• Loading stock data...
Friday, February 20, 2026

NFL Reportedly Adding a Black Friday Game for Amazon

  • The first edition of the game would reportedly be staged in 2023.
  • Amazon may pay between $70 million and $100 million to stream it.
Chuck Cook-USA TODAY Sports

The NFL is reportedly looking to expand its domination of the Thanksgiving holiday weekend.

The league will add a game on Black Friday, most likely starting in 2023, per Sports Business Journal.

The league may wait until 2024 for the first edition of the game, but all signs are pointing to a 2023 kickoff.

Amazon — who obtained the exclusive rights to “Thursday Night Football” in May 2021 — will stream the game, per SBJ.

In April, NBC Sports’ Peter King reported the e-commerce and streaming giant had bid between $70 million and $100 million to carry such a game. The final fee for the extra game would be paid in addition to the reported $1 billion annually the company pays the NFL for its current package.

Thanksgiving has become synonymous with pro football over the years: Last season, the two holiday afternoon games averaged 35.3 million viewers — more than twice the league’s regular-season average.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Super Bowl LX Viewership Revised, Still Falls Short of Record

The updated figure still trails the viewership for last year’s Super Bowl.

Bears $5B Stadium Plan Ramps Up As Indiana Pushes Ahead

The NFL team draws closer to finalizing a long-awaited stadium deal.

Mahomes Reworks Deal, Clears $43.6M for Cap-Strapped Chiefs

The quarterback’s contract is restructured for the fourth straight year.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks owner Jody Allen holds the Vince Lombardi Trophy after defeating the New England Patriots in Super Bowl LX at Levi's Stadium.

Seahawks Finally Up for Sale 10 Days After Super Bowl Win

The late Paul Allen paid $194 million for the team in 1997.

Featured Today

Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 13, 2026

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.
Founder and CEO of TMRW/Sports, Mike McCarley left, and LPGA Commissioner Craig Kessler answer questions after announcing the WTGL golf league at SoFi Center on January 6, 2026, in Palm Beach Gardens, Florida.

Media Rights Negotiations Ramping Up For WTGL

The league is planning to launch in November or December.
Jul 15, 2025; Boston, Massachusetts, USA; Indiana Fever guard Caitlin Clark (22) drives the ball against Connecticut Sun guard Leila Lacan (47) in the second quarter at TD Garden. Mandatory Credit:
February 19, 2026

ESPN to Fill ‘Sunday Night Baseball’ Void With ‘Women’s Sports Sundays’

The franchise will feature 12 games over a nine-week span.
Jan 29, 2022; St. Louis, MO, USA; Ronda Rousey celebrates after winning the women’s Royal Rumble match during the Royal Rumble at The Dome at America's Center.
February 19, 2026

Ronda Rousey Says UFC Was Not Interested in Fight With Gina Carano

Both fighters will undergo more medical testing than what’s required.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Feb 17, 2026; Milan, Italy; Snoop Dogg looks on in the womens figure skating short program during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.
February 18, 2026

Snoop Dogg Will Lead Olympic Hockey Alt-Cast During Men’s Quarterfinal

Team USA plays Sweden in the quarterfinals on Wednesday.
John Fanta is set to make his NBA play-by-play debut for NBC.
exclusive
February 18, 2026

John Fanta to Make ‘NBA on NBC Sports’ Play-by-Play Debut

Fanta will be on the call for Wolves-Blazers on Tuesday.
Adam Silver at All-Star
February 18, 2026

After Fixing All-Star Format, NBA and NBC Weighing Saturday Changes

NBC is eyeing a potential 1-on-1 or 2-on-2 tournament.
Apr 2, 2023; Inglewood, CA, USA; Ronda Rousey (black attire) and Shotzi (green hair) during Wrestlemania Night 2 at SoFi Stadium.
February 17, 2026

Netflix Leans Further Into Spectacle Fights With Rousey-Carano

The fight will run in partnership with Jake Paul’s MVP Promotions.