Friday, April 10, 2026

NFL Reportedly Adding a Black Friday Game for Amazon

  • The first edition of the game would reportedly be staged in 2023.
  • Amazon may pay between $70 million and $100 million to stream it.
Chuck Cook-USA TODAY Sports

The NFL is reportedly looking to expand its domination of the Thanksgiving holiday weekend.

The league will add a game on Black Friday, most likely starting in 2023, per Sports Business Journal.

The league may wait until 2024 for the first edition of the game, but all signs are pointing to a 2023 kickoff.

Amazon — who obtained the exclusive rights to “Thursday Night Football” in May 2021 — will stream the game, per SBJ.

In April, NBC Sports’ Peter King reported the e-commerce and streaming giant had bid between $70 million and $100 million to carry such a game. The final fee for the extra game would be paid in addition to the reported $1 billion annually the company pays the NFL for its current package.

Thanksgiving has become synonymous with pro football over the years: Last season, the two holiday afternoon games averaged 35.3 million viewers — more than twice the league’s regular-season average.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 8, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel walks on field before Super Bowl LX against the Seattle Seahawks at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images
exclusive

Vrabel-Russini Photos Were Shopped to Multiple Outlets

The New York Post published the now-viral photos on Tuesday.
Apr 9, 2026; Augusta, Georgia, USA; Rory McIlroy tees off on the eighth hole during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
opinion

Why Prime Video Was Wise to Lay Up During Masters Debut

Amazon’s modern broadcast still felt traditional.
Apr 9, 2026; Augusta, Georgia, USA; Sam Burns putts on the 15th green during the first round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images

Amazon Passes Masters Test During Debut

Prime Video streamed two hours of coverage Thursday afternoon.
NFL: Denver Broncos at Washington Commanders

Top Sports Attorneys Command $10M Salaries Amid Poaching Frenzy

“The transfer portal is open for sports lawyers.”

Featured Today

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.

NFL Faces DOJ Investigation With Media-Rights Battle Heating Up

Washington’s growing scrutiny of the league is deeply layered.
April 8, 2026

Men’s March Madness Title Game Draws 18.3M Viewers, Up 23%

Michigan’s title win completes an emphatic run of audience increases.
Apr 4, 2026; Phoenix, AZ, USA; ESPN reporter Holly Rowe during practice for the 2026 NCAA Women's Final Four at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
April 9, 2026

Holly Rowe Talks WNBA Draft, Auriemma-Staley Dustup

The ESPN reporter addressed a variety of women’s basketball topics.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Jul 12, 2023; Los Angeles, CA, USA; Former WNBA player Sue Bird arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive
April 8, 2026

Sue Bird Expected to Join NBC/Peacock WNBA Coverage

Bird previously hosted Final Four alt-casts for ESPN with Diana Taurasi.
April 8, 2026

Women’s Title Game Draws 9.9M Viewers, Third-Highest Since 1989

Last year’s title game drew 8.5 million viewers.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
April 7, 2026

Mike Vrabel: Photos With Dianna Russini Are ‘Completely Innocent’

A social media post with the photos attracted two million views.
Inductees in the 2021 Louisiana Sports Hall of Fame attend a press conference Thursday afternoon Louisiana Sports Hall of Fame and Northwest Louisiana History Museum. Tim Brando
exclusive
April 7, 2026

Tim Brando Agrees to Multi-Year Extension With Fox Sports

The Hall of Fame broadcaster has been with Fox since 2014.