Wednesday, October 7, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

NFL Fines Falcons $250K, Jeff Ulbrich $100K For Shedeur Sanders Prank Call

Sanders was reached at a phone number that was only issued to NFL personnel, leading to a league investigation.

Shedeur Sanders
Michael Ciaglo-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Jax Ulbrich’s prank call to Shedeur Sanders will cost two six-figure fines. 

On Wednesday, the NFL fined the Falcons $250,000 and Jax’s father, defensive coordinator Jeff Ulbrich, $100,000 for prank calling Sanders on Friday.

The league cited “failing to prevent the disclosure of confidential information distributed to the club in advance of the NFL Draft.”  The team had previously said that Jax Ulbrich noticed a league-issued number for Sanders on his father’s iPad.

“We appreciate the NFL’s swift and thorough review of last week’s data exposure and the event that transpired due to it,” the Falcons organization said in a statement Wednesday. “We were proactive in addressing the situation internally and cooperated fully with the league throughout the process, and accept the discipline levied to Coach Jeff Ulbrich and the organization. 

“We are confident in our security policies and practices and will continue to emphasize adherence to them with our staff whether on or off premises. Additionally, the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week’s matter.”

Sanders, projected by some as a first-round pick, eventually went to the Cleveland Browns in the fifth round.

The prank call can be seen In a video captured by Well Off Media—a YouTube channel run by Sanders’ older brother Deion Jr.— where the former Colorado quarterback is seen holding the phone to his ear and listens as Ulbrich’s friend identifies himself as Saints GM Mickey Loomis, about to pick at No. 40, and says “We’re gonna take you with our next pick right here, man.”

“Yes sir, let’s be legendary,” Sanders replied. 

“But you’re gonna have to wait a little bit longer, man,” the pranksters replied. “Sorry about that.” The call ended leaving Sanders and those around him confused at what had just happened. Ulbrich and his friend also posted their own video of the prank.

The Falcons did not discipline Ulbrich for his son’s actions.

Texas wide receiver Isaiah Bond, Penn State tight end Tyler Warren (drafted No. 14 by the Colts), and  Bills sixth-round selection Chase Lundt were among other players pranked during the draft, but Jax Ulbrich wasn’t behind those cases, a Falcons spokesperson previously told Front Office Sports.

ESPN also reported Wednesday that No. 3 pick Abdul Carter received a prank call when the Jaguars were on the clock at No. 2 overall.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Colts’ Irsay-Gordon Defends Her Ownership Approach Amid Criticism

Leadership is “about listening,” she told Front Office Sports Tonight.

NFL Referees Association to Challenge Officials’ Suspensions

The NFLRA called the penalties “excessive and inconsistent with past precedent.”
Oct 3, 2026; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders following a touchdown scored in the first quarter against the Texas Tech Red Raiders at Folsom Field. Mandatory Credit: Ron Chenoy-Imagn Images

Colorado’s Skid Renews Questions About Deion Sanders’s Roster Model

Colorado enters its bye week on a three-game losing streak.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
podcast thumbnail mobile
Front Office Sports Today

10/7/26 – EuroLeague Rejects NBA, LeBron’s Helicopter Sparks Backlash, $12M Super Bowl Ads

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.
Tom Brady Raiders
September 30, 2026

Tom Brady Biographer Still Not Ruling Out NFL Comeback

Brady’s last NFL season was in 2022.
October 5, 2026

Alex Ovechkin Announces Retirement After 22 Seasons

The Capitals superstar said this season will be his last.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

U.S. Avoids Disaster With Biggest Presidents Cup Comeback Ever

Donald Trump was on hand a day after attending Texas-Tennessee.
September 27, 2026

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.
First at FOS
September 24, 2026

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.