Wednesday, July 8, 2026

NFL Fines Falcons $250K, Jeff Ulbrich $100K For Shedeur Sanders Prank Call

Sanders was reached at a phone number that was only issued to NFL personnel, leading to a league investigation.

Shedeur Sanders
Michael Ciaglo-Imagn Images

Jax Ulbrich’s prank call to Shedeur Sanders will cost two six-figure fines. 

On Wednesday, the NFL fined the Falcons $250,000 and Jax’s father, defensive coordinator Jeff Ulbrich, $100,000 for prank calling Sanders on Friday.

The league cited “failing to prevent the disclosure of confidential information distributed to the club in advance of the NFL Draft.”  The team had previously said that Jax Ulbrich noticed a league-issued number for Sanders on his father’s iPad.

We appreciate the NFL’s swift and thorough review of last week’s data exposure and the event that transpired due to it,” the Falcons organization said in a statement Wednesday. “We were proactive in addressing the situation internally and cooperated fully with the league throughout the process, and accept the discipline levied to Coach Jeff Ulbrich and the organization. 

“We are confident in our security policies and practices and will continue to emphasize adherence to them with our staff whether on or off premises. Additionally, the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week’s matter.”

Sanders, projected by some as a first-round pick, eventually went to the Cleveland Browns in the fifth round.

The prank call can be seen In a video captured by Well Off Media—a YouTube channel run by Sanders’ older brother Deion Jr.— where the former Colorado quarterback is seen holding the phone to his ear and listens as Ulbrich’s friend identifies himself as Saints GM Mickey Loomis, about to pick at No. 40, and says “We’re gonna take you with our next pick right here, man.”

“Yes sir, let’s be legendary,” Sanders replied. 

“But you’re gonna have to wait a little bit longer, man,” the pranksters replied. “Sorry about that.” The call ended leaving Sanders and those around him confused at what had just happened. Ulbrich and his friend also posted their own video of the prank.

The Falcons did not discipline Ulbrich for his son’s actions.

Texas wide receiver Isaiah Bond, Penn State tight end Tyler Warren (drafted No. 14 by the Colts), and  Bills sixth-round selection Chase Lundt were among other players pranked during the draft, but Jax Ulbrich wasn’t behind those cases, a Falcons spokesperson previously told Front Office Sports.

ESPN also reported Wednesday that No. 3 pick Abdul Carter received a prank call when the Jaguars were on the clock at No. 2 overall.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

ESPN Nears Mike Garafolo Deal As It Goes All In on NFL Reporters

ESPN has a deep bench of NFL reporters and personalities.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.
podcast thumbnail mobile
Front Office Sports Today

7/8/26 – USMNT Ratings, World Cup Bidding War, Big 12’s Monster Deal

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
July 2, 2026

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
July 4, 2026

Serena Williams Withdraws From Wimbledon With Knee Injury

Williams lost to Maya Joint in her singles return Tuesday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
June 30, 2026

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.
Jun 30, 2026; London, United Kingdom; Serena Williams of the United States returns a shot during her match against Maya Joint of Australia on day two at All England Lawn Tennis and Croquet Club.
June 30, 2026

Serena Williams Loses in Return to Singles at Wimbledon

It was her first singles match since the 2022 US Open.
June 29, 2026

Unrivaled Lands Two International Stars Amid Project B Battle

Unrivaled also signed Canadian forward Bridget Carleton.
June 25, 2026

Tracy McGrady Buying 80% of ABCD as He Revives Legendary Camp

McGrady is bringing back a piece of basketball history.