Tuesday, September 1, 2026

NFL Fines Falcons $250K, Jeff Ulbrich $100K For Shedeur Sanders Prank Call

Sanders was reached at a phone number that was only issued to NFL personnel, leading to a league investigation.

Shedeur Sanders
Michael Ciaglo-Imagn Images

Jax Ulbrich’s prank call to Shedeur Sanders will cost two six-figure fines. 

On Wednesday, the NFL fined the Falcons $250,000 and Jax’s father, defensive coordinator Jeff Ulbrich, $100,000 for prank calling Sanders on Friday.

The league cited “failing to prevent the disclosure of confidential information distributed to the club in advance of the NFL Draft.”  The team had previously said that Jax Ulbrich noticed a league-issued number for Sanders on his father’s iPad.

We appreciate the NFL’s swift and thorough review of last week’s data exposure and the event that transpired due to it,” the Falcons organization said in a statement Wednesday. “We were proactive in addressing the situation internally and cooperated fully with the league throughout the process, and accept the discipline levied to Coach Jeff Ulbrich and the organization. 

“We are confident in our security policies and practices and will continue to emphasize adherence to them with our staff whether on or off premises. Additionally, the Ulbrich family is working with the organization to participate in community service initiatives in relation to last week’s matter.”

Sanders, projected by some as a first-round pick, eventually went to the Cleveland Browns in the fifth round.

The prank call can be seen In a video captured by Well Off Media—a YouTube channel run by Sanders’ older brother Deion Jr.— where the former Colorado quarterback is seen holding the phone to his ear and listens as Ulbrich’s friend identifies himself as Saints GM Mickey Loomis, about to pick at No. 40, and says “We’re gonna take you with our next pick right here, man.”

“Yes sir, let’s be legendary,” Sanders replied. 

“But you’re gonna have to wait a little bit longer, man,” the pranksters replied. “Sorry about that.” The call ended leaving Sanders and those around him confused at what had just happened. Ulbrich and his friend also posted their own video of the prank.

The Falcons did not discipline Ulbrich for his son’s actions.

Texas wide receiver Isaiah Bond, Penn State tight end Tyler Warren (drafted No. 14 by the Colts), and  Bills sixth-round selection Chase Lundt were among other players pranked during the draft, but Jax Ulbrich wasn’t behind those cases, a Falcons spokesperson previously told Front Office Sports.

ESPN also reported Wednesday that No. 3 pick Abdul Carter received a prank call when the Jaguars were on the clock at No. 2 overall.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The OG Football Show
Exclusive

Trey Wingo Reuniting With Former ESPN Colleagues for New NFL Show

The show will air on YouTube and audio platforms every Monday.
First at FOS

Massachusetts Reviewing Bill Simmons’s Proxy Betting Admission

Simmons said he had his daughter’s boyfriend place bets for him.

Emmitt Smith Accused of Running $2.5M Scheme on Solar Deal

The former Cowboys star was sued over a solar deal gone sour.
podcast thumbnail mobile
Front Office Sports Today

9/1/26 – LIV Golf’s Bankruptcy Bet, Messi Retires, Seahawks $9.6B Sale

0:00

Featured Today

Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.

Pro Tennis Players Say Bring On the Influencers

“I love that they bring this fresh eye on tennis.”
August 31, 2026

Maja Chwalińska No Longer Has Trouble Affording Hotels

Chwalińska makes her US Open main draw debut Monday.
August 31, 2026

Aging Legends Face Uncertain Futures After US Open Losses

Novak Djokovic said he’s struggled with a health issue all year.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 30, 2026

Colts’ Keenan Allen Arrested on OWI Charges

He faces potential NFL suspension.
Aug 23, 2026; Cincinnati, OH, USA; Jessica Pegula (USA) returns a shot against Coco Gauff (USA) during the finals of the Cincinnati Open at Lindner Family Tennis Center. Mandatory Credit: Aaron Doster-Imagn Images
August 28, 2026

Tennis Stars Excited About Grand Slam Council, Details Remain Sparse

Jessica Pegula says the main issue remains players’ revenue share.
August 27, 2026

Cameron Brink Calls Enes Kanter Freedom a ‘Stupid Piece of Shit’

Freedom was removed from a WNBA game Sunday.
August 25, 2026

Top Players Eliminated Early in Revamped US Open Mixed Doubles

Three pairs of doubles specialists lost on Tuesday.