Thursday, July 23, 2026

Newest MLS Team to Make Historical Season Debut

  • St. Louis City SC is the only MLS team with a woman as a founding owner and president.
  • The league wants to announce a 30th team by the end of the year.
A view of the St. Louis City SC badge displayed inside the stadium.
Jeff Curry-USA TODAY Sports

St. Louis City SC has already made history ahead of its first MLS game on Saturday. 

The league’s 29th team is the only MLS club with a woman as a founding owner and president, Carolyn Kindle, and is the only majority-female ownership group in the league.

The local ownership group has nine people, including Enterprise chief executive Andy Taylor and members of his family.

The team, which paid a $200 million expansion fee to join the league, will play its first home game on March 4 at the 22,500-capacity CITYPARK. Its new $461 million venue was originally called Centene Stadium as part of a 15-year naming rights deal, but the club announced the name change in October after agreeing to “reshape” the partnership with Centene.

League Only Getting Bigger

St. Louis City SC was the only expansion team for the 2023 season, but MLS commissioner Don Garber said on Wednesday that he wants to announce a 30th team by the end of the year, which would triple the 10 teams it had in 2004. 

“I think San Diego and Las Vegas are the most likely opportunities for 30,” he said, mentioning Detroit, Phoenix, Sacramento, and Tampa as other possible expansion sites.

The league is expanding its playoff format as it kicks off its 28th season and, earlier this week, it announced three major deals with Adidas, Audi, and RBC Wealth management. Adidas, which plans to help the MLS grow its U.S. audience, agreed to a multiyear extension worth $830 million.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Ignites MLS Ticket Sales, Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
A giant screen broadcasts the U.S. and Belgium World Cup match during an outdoor watch party on Gay St. on July 6, 2026, in Knoxville, Tennessee.

MLS Commish: World Cup ‘Proved We Are a Soccer Nation’

The commissioner said the event has “brought out the best” from the U.S.
Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Chris Bosh on LeBron’s Next Team, Athlete Contract Taxes, and Returning to Court for Charity

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.
Jul 14, 2025; Atlanta, GA, USA; Argyle High School player Grady Emerson during the 2025 Home Run Derby at Truist Park.
July 23, 2026

MLB Draft Picks Sign Record Deals Amid Fraught Labor Talks

Eighteen of the top 20 selections have already signed contracts.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.
July 23, 2026

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
May 14, 2026; Arlington, Texas, USA; Dallas Wings guard Azzi Fudd (35) follows through on a jump shot against the Minnesota Lynx during the second half at College Park Center.
First at FOS
July 23, 2026

WNBA Union Increases All-Star Prize Money Even With New CBA

The 3-Point Contest winner will take home $70,000.
July 22, 2026

WNBA, Union Trying to Make Peace Amid Player Safety Concerns

The league and the union will meet regularly to discuss safety.
Feb 12, 2014; Oakland, CA, USA; Miami Heat forward LeBron James (6) is congratulated by Miami Heat center Chris Bosh (1) after the Heat defeated the Golden State Warriors 111-110 at Oracle Arena. Mandatory Credit: Cary Edmondson-USA TODAY Sports
July 22, 2026

Chris Bosh Makes Case for LeBron James Heat Return

James and Bosh played together in Miami from 2010-14.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports
July 21, 2026

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.