• Loading stock data...
Saturday, January 17, 2026

Newest MLS Team to Make Historical Season Debut

  • St. Louis City SC is the only MLS team with a woman as a founding owner and president.
  • The league wants to announce a 30th team by the end of the year.
A view of the St. Louis City SC badge displayed inside the stadium.
Jeff Curry-USA TODAY Sports

St. Louis City SC has already made history ahead of its first MLS game on Saturday. 

The league’s 29th team is the only MLS club with a woman as a founding owner and president, Carolyn Kindle, and is the only majority-female ownership group in the league.

The local ownership group has nine people, including Enterprise chief executive Andy Taylor and members of his family.

The team, which paid a $200 million expansion fee to join the league, will play its first home game on March 4 at the 22,500-capacity CITYPARK. Its new $461 million venue was originally called Centene Stadium as part of a 15-year naming rights deal, but the club announced the name change in October after agreeing to “reshape” the partnership with Centene.

League Only Getting Bigger

St. Louis City SC was the only expansion team for the 2023 season, but MLS commissioner Don Garber said on Wednesday that he wants to announce a 30th team by the end of the year, which would triple the 10 teams it had in 2004. 

“I think San Diego and Las Vegas are the most likely opportunities for 30,” he said, mentioning Detroit, Phoenix, Sacramento, and Tampa as other possible expansion sites.

The league is expanding its playoff format as it kicks off its 28th season and, earlier this week, it announced three major deals with Adidas, Audi, and RBC Wealth management. Adidas, which plans to help the MLS grow its U.S. audience, agreed to a multiyear extension worth $830 million.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
exclusive

WNBA Exploring Buying Back 16% Stake Sold in 2022

The league sold the $75 million stake when it badly needed capital.
Jan 25, 2012; Melbourne, AUSTRALIA; A general view of Rod Laver Arena during the match between Novak Djokovic (SRB) and David Ferrer (ESP) on day ten of the 2012 Australian Open at Melbourne Park.
January 15, 2026

Australian Open’s Rising Popularity Also Brings Growing Pains

As attendance soars at the tennis major, so have fan complaints.
Apr 12, 2025; Augusta, Georgia, USA; Fans cheer for Bryson DeChambeau on the no. 18 green during the third round of the Masters Tournament at Augusta National Golf Club
January 16, 2026

SeatGeek Is First Reseller to Drop Masters Tickets After Crackdown

Last year, ticket resellers were hit hard by Augusta National.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver attends the Emirates NBA Cup Final between the New York Knicks and the San Antonio Spurs at T-Mobile Arena.
January 15, 2026

Silver Says NBA Europe Won’t Be ‘Viable Commercial Enterprise’ for a While

He also addressed EuroLeague’s legal warning, saying a clash is not “inevitable.”
Jan 14, 2026; Inglewood, California, USA; Los Angeles Clippers forward Kawhi Leonard (2) shoots over Washington Wizards forward Kyshawn George (18) in the first half at Intuit Dome.
January 15, 2026

Clippers Suddenly NBA’s Hottest Team As Cap Investigation Continues

The Clippers have the NBA’s best record since Christmas.
Fiebich
January 15, 2026

Project B Tokyo Stop Could Conflict With Proposed WNBA Start Date

The WNBA is seeking a much earlier start in CBA negotiations.
January 15, 2026

Alex Morgan Leads Investor Group for Women’s Indoor Golf League

The former USWNT soccer star is expanding her sports portfolio.