Tuesday, July 28, 2026

New Owner On The Horizon For Atlanta Dream

Atlanta Dream

The Atlanta Dream’s ownership saga could soon be over. 

The WNBA team is in the final steps of being sold, the league confirmed. Multiple bidders have expressed interest in the team — Kelly Loeffler is expected to have no association with the franchise after the sale, ESPN reported. 

“Once the sale negotiation is concluded, additional information will be provided,” the league said.

The former Georgia Republican senator’s 49% ownership stake came into the spotlight after she wrote a letter to WNBA Commissioner Cathy Engelbert last season opposing the league’s embrace of the Black Lives Matter and Say Her Name movements. 

  • After the letter was made public, the league’s players association called for Loeffler to sell her share of the team. 
  • When she refused, players launched a support campaign for her political opponent Raphael Warnock, who eventually won the senate seat over Loeffler.

Professional athletes and celebrities have teased their interest in the team, including LeBron James, Mookie Betts, Baron Davis and comedian Kevin Hart. It is unclear what role current majority owners, Mary and John Brock, would have in the deal.

Beyond the Georgia race, the 2020 WNBA season saw its players at the forefront of calls for social justice around professional sports. The Dream news came shortly after Los Angeles Sparks star Chiney Ogwumike announced she is executive producing an ESPN Films documentary about the Wubble season.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Paris 2024 Olympics - Basketball - Men's Quarterfinal - Brazil vs United States - Bercy Arena, Paris, France - August 06, 2024. Joel Embiid of United States and Lebron James of United States react during the match. REUTERS/Brian Snyder

LeBron James Turns 76ers Into National TV Fixture

The NBA had been waiting on James’s decision to finalize its schedule.

LeBron’s Decision Leaves Three Big Questions for the NBA

James’s decision allows free agency to finish.

LeBron Officially Signs $8M Deal As Sixers Continue Roster Shuffle

James agreed to a two-year deal with the Sixers on Friday.

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.
podcast thumbnail mobile
Front Office Sports Today

7/27/26 – LeBron’s 76ers Decision, WNBA Officiating Overhaul, Michigan AD Buyout

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.
Topgolf celebrates the grand opening of its newest location in Parsippany, N.J., on July 2.
July 21, 2026

‘Golf Is Having a Moment’: Topgolf CEO Talks Expansion Plans

Leonard Green & Partners acquired a 60% stake in Topgolf.
Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.
July 22, 2026

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Aksha Bhatia, Max Homa, and Tiger Woods of Jupiter Links before a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
July 6, 2026

Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.
June 5, 2026

Tottenham Boardroom Rivalry Ends With Former Chairman’s Exit

Spurs say they “don’t know anything about” the deal.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.
Casey Wasserman, Chairperson and President of LA28, during the media conference celebrating the 1000-day countdown to LA28 at Devon Park in Oklahoma City, Monday, Oct. 20, 2025.
May 8, 2026

Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms

Private-equity firm TA Associates has removed itself from the running.