Tuesday, October 27, 2026

New Owner On The Horizon For Atlanta Dream

Atlanta Dream

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Atlanta Dream’s ownership saga could soon be over. 

The WNBA team is in the final steps of being sold, the league confirmed. Multiple bidders have expressed interest in the team — Kelly Loeffler is expected to have no association with the franchise after the sale, ESPN reported. 

“Once the sale negotiation is concluded, additional information will be provided,” the league said.

The former Georgia Republican senator’s 49% ownership stake came into the spotlight after she wrote a letter to WNBA Commissioner Cathy Engelbert last season opposing the league’s embrace of the Black Lives Matter and Say Her Name movements. 

  • After the letter was made public, the league’s players association called for Loeffler to sell her share of the team. 
  • When she refused, players launched a support campaign for her political opponent Raphael Warnock, who eventually won the senate seat over Loeffler.

Professional athletes and celebrities have teased their interest in the team, including LeBron James, Mookie Betts, Baron Davis and comedian Kevin Hart. It is unclear what role current majority owners, Mary and John Brock, would have in the deal.

Beyond the Georgia race, the 2020 WNBA season saw its players at the forefront of calls for social justice around professional sports. The Dream news came shortly after Los Angeles Sparks star Chiney Ogwumike announced she is executive producing an ESPN Films documentary about the Wubble season.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Finals Game 6 Will Test Daytime Sports Viewership

The Valkyries would clinch the WNBA Finals with a win Thursday.
Worldwidewob
Exclusive

Why World Wide Wob Walked Away From NBA Twitter

He’s “still covering LA police chases daily on Twitch.”

WNBA Moves Finals Game to Midday to Play in NBA Arena

The series is tied at 2 entering Game 5 on Monday.
Oct 21, 2026; Los Angeles, California, USA; A net with the NBA season tip-off logo during the game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena. Mandatory Credit:

NBA Tips Off Prediction-Market Era With Kalshi, Polymarket

DraftKings is also expanding its NBA deal to include prediction markets.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Exclusive

SportsGrid Up for Sale Amid Revenue Slide

Bankers have been pitching suitors since this summer.
October 8, 2026

Filing Details Jeanie Buss’s Side Deal to Remain Lakers Governor

Jeanie Buss was granted five years as team governor.
UFL co-owner Mike Repole speaks to the crowd as the UFL franchise Louisville Kings are introduced at Lynn Family Stadium. Wednesday, October 8, 2025
October 9, 2026

Mike Repole Invests in Kentucky Derby Owner Amid Push for Change

The billionaire has amassed a 1.5% stake in Churchill Downs.
Sponsored

How the New York Yankees Stay Game-Ready with Sage Intacct

See how Sage Intacct helps the Yankees streamline finances and plan for the future.
A drone view shows the Paramount water tower at Paramount studios in Hollywood and the Hollywood sign, in Los Angeles, California, U.S., August 24, 2026.
October 6, 2026

Newly Formed Skydance Is a Force in Sports Media

The large-scale deal creates a sports media colossus.
Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive
September 24, 2026

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.
Drew Weatherford
September 23, 2026

Former FSU QB Drew Weatherford Says PE Can Fix Youth Sports

Weatherford tells FOS what’s ailing the youth sports industrial complex.
Exclusive
September 16, 2026

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.