• Loading stock data...
Tuesday, December 23, 2025

New Hockey League Latest to Capture Women’s Sports Boom

  • The PWHL is attracting big crowds early into its debut season.
  • Attendance spiked across many pro and collegiate women’s sports in 2023.
David Kirouac-USA TODAY Sports

The Professional Women’s Hockey League is just 13 games into its debut season, but the upstart competition is already further boosting the growing interest in women’s sports, which saw a banner year on multiple fronts in 2023.

More than 65,000 fans have attended PWHL games, which are averaging crowds just over 5,000 on a nightly basis. The biggest success story thus far is in Minnesota, which set an attendance record for women’s pro hockey when 13,316 fans attended the team’s home opener. Minnesota’s home games, which are played in the same arena as the NHL’s Minnesota Wild, are responsible for nearly 26,000 fans alone.

Showing Up Big

The strong turnout perhaps shouldn’t be surprising considering other recent attendance spikes for women’s sports:

  • The 2023 NWSL season attracted a record 1.37 million fans.
  • Nearly 2 million people attended the 2023 FIFA Women’s World Cup.
  • The WNBA’s 1.58 million total attendance number was its highest in 13 years.
  • In August, Nebraska women’s volleyball team set the all-time record for a women’s sports event with 92,003 fans packed into the Cornhuskers’ football stadium.
  • Iowa’s women’s basketball team, led by star senior Caitlin Clark, drew 55,646 fans to its football stadium for a preseason game in October.

The women’s sports attendance boom of 2023 doesn’t appear to be slowing down, and now you can add hockey to the list of sports capitalizing on the trend.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 23, 2025; Sun Valley, ID, USA; Lindsey Vonn of the United States celebrates on the podium after her second place finish in the Super G alpine skiing race in the 2025 FIS Ski World Cup at Sun Valley.

Lindsey Vonn Returns to Olympics, Giving Boost to NBC

NBC is likely to benefit from the superstar’s return to Olympics competition.

What It Takes to Pull Off Florida’s First Outdoor NHL Game

Rangers-Panthers will be the NHL’s first-ever outdoor game in Florida.
Dec 20, 2025; Ottawa, Ontario, CAN; Chicago Blackhawks left wing Andre Burakovsky (28) celebrates with center Ryan Greene (20) his goal scored in the second period against the Ottawa Senators at the Canadian Tire Centre.
exclusive

Blackhawks Are First Pro Team to Make Direct Deal With Kalshi

The deal builds on Kalshi’s existing partnership with the NHL.

Featured Today

Rob Manfred
exclusive

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 9, 2025; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) dribbles against Toronto Raptors guard Jamal Shead (23) during the first half at the 2025-26 NBA Emirates Cup at Scotiabank Arena
December 13, 2025

The Lucrative NBA Cup Is Here to Stay

The in-season tournament, launched in 2023, is turning into a staple.
The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.
December 7, 2025

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Tennis: US Open Mixed Doubles
exclusive

Men’s and Women’s Pro Tennis Tour Commercial Merger Still Far From Finished

The sides have been discussing a commercial merger for years.
December 21, 2025

Steelers Receiver DK Metcalf Swings at Lions Fan During Game

Metcalf was not immediately ejected from the game.
Dec 21, 2025; Arlington, Texas, USA; Dallas Cowboys place kicker Brandon Aubrey (17) kicks a field goal against the Los Angeles Chargers during the first half at AT&T Stadium.
December 22, 2025

Record Number of NFL Teams Out of Playoff Hunt Through Week 16

There are 14 teams no longer eligible for the postseason.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
December 20, 2025

Meet the NFL Superfans Taking Tailgating to the Next Level

Tailgaters like “Pinto Ron” have become legendary in their stadium parking lots.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Zach Zarba
December 19, 2025

Criticism of NBA Refs Is Getting Increasingly Personal 

Coaches have accused refs of being “starstruck” and “not objective.” 
December 18, 2025

NWSL Players Propose Raising Salary Cap by $1M to Keep Stars Like..

The NWSL proposed an MLS-like model allowing certain players bigger salaries.