Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

New Hockey League Latest to Capture Women’s Sports Boom

  • The PWHL is attracting big crowds early into its debut season.
  • Attendance spiked across many pro and collegiate women’s sports in 2023.
David Kirouac-USA TODAY Sports

The Professional Women’s Hockey League is just 13 games into its debut season, but the upstart competition is already further boosting the growing interest in women’s sports, which saw a banner year on multiple fronts in 2023.

More than 65,000 fans have attended PWHL games, which are averaging crowds just over 5,000 on a nightly basis. The biggest success story thus far is in Minnesota, which set an attendance record for women’s pro hockey when 13,316 fans attended the team’s home opener. Minnesota’s home games, which are played in the same arena as the NHL’s Minnesota Wild, are responsible for nearly 26,000 fans alone.

Showing Up Big

The strong turnout perhaps shouldn’t be surprising considering other recent attendance spikes for women’s sports:

  • The 2023 NWSL season attracted a record 1.37 million fans.
  • Nearly 2 million people attended the 2023 FIFA Women’s World Cup.
  • The WNBA’s 1.58 million total attendance number was its highest in 13 years.
  • In August, Nebraska women’s volleyball team set the all-time record for a women’s sports event with 92,003 fans packed into the Cornhuskers’ football stadium.
  • Iowa’s women’s basketball team, led by star senior Caitlin Clark, drew 55,646 fans to its football stadium for a preseason game in October.

The women’s sports attendance boom of 2023 doesn’t appear to be slowing down, and now you can add hockey to the list of sports capitalizing on the trend.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 21, 2025; Dallas, Texas, USA; A view of the Columbus Blue Jackets logo and Ohio 25 logo during the game between the Stars and the Blue Jackets at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images

Blue Jackets Merge TV and Radio Broadcasts

The contract of 17-year radio play-by-play voice Bob McElligott was not renewed.

WNBA Posts, Deletes Video of Apparent Bueckers–Reese Bet

The CBA includes strict prohibitions against players wagering on games.
WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Jul 28, 2026; Seattle, Washington, USA; Fan hold a Indiana Fever guard Sophie Cunningham (8) (not pictured) sign during the first half between the Seattle Storm and the Indiana Fever at Climate Pledge Arena. Mandatory Credit: Steven Bisig-Imagn Images
First at FOS

Storm Apologize for Owner Remarks to Sophie Cunningham Fans

The fans held a sign thanking Cunningham “for speaking up for girls.”
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Basketball - NBA - New York Knicks v Philadelphia 76ers - Etihad Arena, Abu Dhabi, United Arab Emirates - October 4, 2025 New York Knicks' Karl-Anthony Towns in action with Philadelphia 76ers' Adem Bona

NBA Drops Plan for Games in Middle East

The Knicks played preseason games against the Sixers in Abu Dhabi last year.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Crushers GC's Bryson DeChambeau holds an umbrella during the final round Action Images via Reuters/Paul Childs
July 30, 2026

LIV Delays Michigan Announcement Amid Investor Talks

Sources have told FOS that the event will be canceled.
First at FOS
July 30, 2026

The NFL War Over the Tush Push Has Quietly Ended

The league gave no specific guidance on the play this offseason.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Exclusive
July 29, 2026

NFL Flag Championship Sees Highest Rating Yet

In its third year, the NFL Flag Championships delivered record viewership.
Jul 11, 2026; Las Vegas, Nevada, USA; UFC president Dana White during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 29, 2026

Zuffa Boxing’s Business Model Is Already Shifting

Shakur Stevenson is the promotion’s latest star seeking to box non-Zuffa fighters.
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles defensive tackle Jalen Carter (98) against the San Francisco 49ers in an NFC Wild Card Round game at Lincoln Financial Field.
July 29, 2026

Record Salary Cap Pushes NFL Contracts to New Highs

Historic contracts continue to show the league’s deep pockets.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus
July 29, 2026

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.