Saturday, July 25, 2026

New Hockey League Latest to Capture Women’s Sports Boom

  • The PWHL is attracting big crowds early into its debut season.
  • Attendance spiked across many pro and collegiate women’s sports in 2023.
David Kirouac-USA TODAY Sports

The Professional Women’s Hockey League is just 13 games into its debut season, but the upstart competition is already further boosting the growing interest in women’s sports, which saw a banner year on multiple fronts in 2023.

More than 65,000 fans have attended PWHL games, which are averaging crowds just over 5,000 on a nightly basis. The biggest success story thus far is in Minnesota, which set an attendance record for women’s pro hockey when 13,316 fans attended the team’s home opener. Minnesota’s home games, which are played in the same arena as the NHL’s Minnesota Wild, are responsible for nearly 26,000 fans alone.

Showing Up Big

The strong turnout perhaps shouldn’t be surprising considering other recent attendance spikes for women’s sports:

  • The 2023 NWSL season attracted a record 1.37 million fans.
  • Nearly 2 million people attended the 2023 FIFA Women’s World Cup.
  • The WNBA’s 1.58 million total attendance number was its highest in 13 years.
  • In August, Nebraska women’s volleyball team set the all-time record for a women’s sports event with 92,003 fans packed into the Cornhuskers’ football stadium.
  • Iowa’s women’s basketball team, led by star senior Caitlin Clark, drew 55,646 fans to its football stadium for a preseason game in October.

The women’s sports attendance boom of 2023 doesn’t appear to be slowing down, and now you can add hockey to the list of sports capitalizing on the trend.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

Engelbert will speak at a press conference Saturday.
Jul 9, 2026; Phoenix, Arizona, USA; Indiana Fever guard Sophie Cunningham (8) against the Phoenix Mercury at Mortgage Matchup Center. Mandatory Credit: Mark J. Rebilas-Imagn Images

Sophie Cunningham’s Unlikely Path to WNBA Stardom

The reserve guard has become one of the WNBA’s most famous players.
Jul 22, 2026; Indianapolis, Indiana, USA; Indiana Fever guard Caitlin Clark (22) dribbles the ball while Connecticut Sun forward Diamond Miller (1) defends in the second half at Gainbridge Fieldhouse.

USA Today Updates Caitlin Clark Column After Backlash

Armour’s column was “clearly labeled as Opinion,” USA Today tells FOS.
Los Angeles Sparks's Kelsey Plum (10) guards Las Vegas Aces' A’ja Wilson (22) on Saturday, July 19, 2025, during the WNBA All-Star Game at Gainbridge Fieldhouse in Indianapolis.

WNBA All-Star Game Ticket Prices Exceed $200, Sellout Expected

SeatGeek is seeing order volume three times higher compared to last year.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
July 24, 2026

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 24, 2026

LeBron James to Sign With 76ers

James will join the fourth team of his NBA career.
July 24, 2026

After $9.6 Billion Seahawks Sale, Which NFL Team Is Next?

NFL owners aren’t rushing to sell despite soaring values.
Apr 12, 2026; Los Angeles, California; Los Angeles Lakers forward LeBron James (23) reacts in the first half against the Utah Jazz at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 23, 2026

LeBron’s Free Agency Continues to Stall NBA Offseason

James’s ongoing free agency has lasted longer than his previous three combined.