Thursday, May 28, 2026

New Hockey League Latest to Capture Women’s Sports Boom

  • The PWHL is attracting big crowds early into its debut season.
  • Attendance spiked across many pro and collegiate women’s sports in 2023.
David Kirouac-USA TODAY Sports

The Professional Women’s Hockey League is just 13 games into its debut season, but the upstart competition is already further boosting the growing interest in women’s sports, which saw a banner year on multiple fronts in 2023.

More than 65,000 fans have attended PWHL games, which are averaging crowds just over 5,000 on a nightly basis. The biggest success story thus far is in Minnesota, which set an attendance record for women’s pro hockey when 13,316 fans attended the team’s home opener. Minnesota’s home games, which are played in the same arena as the NHL’s Minnesota Wild, are responsible for nearly 26,000 fans alone.

Showing Up Big

The strong turnout perhaps shouldn’t be surprising considering other recent attendance spikes for women’s sports:

  • The 2023 NWSL season attracted a record 1.37 million fans.
  • Nearly 2 million people attended the 2023 FIFA Women’s World Cup.
  • The WNBA’s 1.58 million total attendance number was its highest in 13 years.
  • In August, Nebraska women’s volleyball team set the all-time record for a women’s sports event with 92,003 fans packed into the Cornhuskers’ football stadium.
  • Iowa’s women’s basketball team, led by star senior Caitlin Clark, drew 55,646 fans to its football stadium for a preseason game in October.

The women’s sports attendance boom of 2023 doesn’t appear to be slowing down, and now you can add hockey to the list of sports capitalizing on the trend.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBA, NHL, WNBA Leaders: AI Will Change Officiating, Impact Games

Several sports commissioners spoke on The Pat McAfee Show on Wednesday.
May 26, 2026; Las Vegas, Nevada, USA; Vegas Golden Knights are presented with the Clarence S. Campbell Bowl by Deputy commissioner of the NHL Bill Daly after winning against the Colorado Avalanchein game four of the Western Conference Final of the 2026 Stanley Cup Playoffs at T-Mobile Arena.

Golden Knights Reach Final Despite Messy Season

The playoff run is extending a chaotic two months for the NHL franchise.
PWHL - OTT at BOS- April 30, 2026_11

PWHL Players Publish Every Salary in League

Only 10 players earned six figures, while two-thirds earned less than $60K.
May 24, 2026; Evanston, IL, USA; Northwestern Wildcats attack Kathryn Ratanaproeksa (13) shoots against the North Carolina Tar Heels during the first half at Martin Stadium

Can Women’s Lacrosse Buck the Trend in College Sports?

The sport is fighting to prove its worth in the revenue-sharing era.

Featured Today

Apr 6, 2026; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) walks to the on deck circle during the game against the Texas Rangers at Globe Life Field

Why Ballparks Are Louder Than Ever

Some stadiums sound like veritable nightclubs. How did we get here?
May 22, 2026

Big Money on the Line on Premier League’s Final Day

Arsenal has won the title, but millions are still at stake.
Texas State mascot
May 22, 2026

Mascot-Reveal Videos Are the Newest College Sports Tradition

Student mascot unmasking videos are going mega-viral.
Charlie Pliner and Nikolas Rohrmann
May 22, 2026

How 2 Brown Undergrads Became Sports Dealmakers

An experimental project turned into a permanent course and business deal network.

Sacramento’s Bid Intensifies MLB’s Complex Expansion Derby

The California capital city formally unveils its bid to land a club.
May 27, 2026

MLBPA’s Initial Proposal Sets Stage for High-Stakes Labor Fight

The union, as expected, wants to preserve the sport’s market-based system.
December 30, 2024; Santa Clara, California, USA; San Francisco 49ers tight end George Kittle (85) celebrates a first down against the Detroit Lions during the fourth quarter at Levi's Stadium. Mandatory Credit: Kyle Terada-Imagn Images
May 28, 2026

George Kittle Shares 2 Changes NFL Should Make For 18th Game

Kittle believes an 18th game should come with new benefits for players.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
May 27, 2026

US Open Tickets Open With Eye-Popping Prices and Demand

The main draw runs Aug. 30 to Sept. 13.
May 26, 2026

Everything PGA Tour Players Can—and Can’t—Do on Social Media

The new policy was officially rolled out to players last week.
May 14, 2026; Newtown Square, Pennsylvania, USA; Bryson DeChambeau reacts on the ninth green during the first round of the PGA Championship golf tournament at Aronimink Golf Club. Mandatory Credit: Bill Streicher-Imagn Images
May 26, 2026

DeChambeau ‘Optimistic’ About LIV Golf Amid Funding Uncertainty

DeChambeau missed the cut at the first two majors of 2026.
May 25, 2026; Paris, France; Elina Svitolina of Ukraine at a change of ends with ice and an ice towel during her first round match against Anna Bondar of Hungary on day two at Stade Roland Garros.
May 25, 2026

French Open Heat Wave Expected to Continue for Rest of Week

Forecasts for Tuesday, Wednesday, and Thursday are heating up.