• Loading stock data...
Wednesday, July 17, 2024
Join us this September for Tuned In Request to Attend

Netflix Taps Nike for Fitness Move

  • Netflix is adding Nike fitness classes to its content library.
  • The December 30 launch could be well-timed with New Year's resolutions.
Nike Training Club offered through Netflix

Netflix is hoping to get you off the couch.

The streaming platform is adding fitness classes to its library on Dec. 30, shortly before countless exercise-related New Year’s resolutions kick in.

  • Netflix is teaming up with Nike Fitness Club, the apparel brand’s workout class and goal-setting platform.
  • The streaming giant will start with five types of classes, including kickboxing, Vinyasa yoga, and core training.
  • Netflix will release 90 workouts, totaling 30 hours of fitness content, in two batches.

The move puts Netflix in competition with other giants with fitness programming, such as Peloton and Apple.

The success of the program will likely inform whether Netflix invests in future fitness content, whether with Nike or produced in-house.

Rafael Nadal smiles and pumps fists after winning match

Netflix Ready to Serve Up New Sports Docuseries

Netflix is giving fans an inside look into professional tennis.
December 14, 2022

Sports Doc Checkup

While Netflix has still not found a match in a live sports market it deems too expensive, it has grown its sports docuseries programming. 

On Jan. 13, it will release its latest collaboration with “Drive to Survive” producer Box to Box, a tennis-focused series called “Break Point.”

The streamer is also working with the PGA Tour on a golf series.

Netflix co-CEO Ted Sarandos explained earlier this month why the company has yet to invest in live sports, noting that “we’ve not seen a profit path to renting big sports.”

“We’re not anti-sports,” he added. “We’re just pro-profit.”

Copy Link
Link Copied
Link Copied

What to Read

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
podcast thumbnail mobile
Front Office Sports Today

A First Hand Report of the Copa America Chaos


Featured Today

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.
July 2, 2024

Willie Mays’s Humility Was Key to His Genius

Mays took heat from all sides, and handled it his own way.
July 16, 2024

James Dolan Goes Scorched Earth on NBA Plan for Media-Rights Billions

He said the league would pocket more cash while hurting RSNs.
July 16, 2024

Record Soccer Viewership in U.S. Despite Copa América’s Finish

The Euro 2024 final was Fox’s most-watched non–World Cup soccer broadcast ever.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
July 16, 2024

Hiring Skip Bayless Would Make Stephen A.’s Morning Talk Show Dominion Complete

Picking Bayless off the scrap heap would be a coup de grace.
July 15, 2024

‘Good Morning Football’ Is Relaunching, but NFL Media’s Future Is Cloudy

The popular NFL Network show will end its hiatus July 29.
July 12, 2024

Copa América Gets Near-Ideal Miami Final After Sometimes Rocky Tournament

Argentina and Colombia face off Sunday evening.
July 11, 2024

Will They or Won’t They? TNT Must Match Bids or Say Goodbye to NBA

A spurned media partner has sued the league before.