• Loading stock data...
Tuesday, July 1, 2025

NBC’s Peacock OTT Service Kicks Off With Sports Fans In Mind

  • Sports-related offerings on Peacock will range from live games to documentaries and studio shows.
  • As part of the national rollout, NBC will make all four English Premier League matches on July 15 available on Peacock for free.
Jasen Vinlove-USA TODAY Sports

NBCUniversal’s Peacock streaming service, available nationwide on July 15, will aim to bring in subscribers through a catalog of new original shows, movies, and past hit series like “30 Rock” and “Parks and Recreation.”

Yet sports fans also have plenty to look forward to, as the company aims to make its newest streaming product appeal to all demographics in its bid to take on Netflix and Disney+.

At launch, Peacock will feature one free tier and two premium options priced at $4.99 with ads or $9.99 without commercials. Sports-related offerings on Peacock will range from live games to documentaries and studio shows, as well as nightly curated highlights for fans, according to the company.

Viewable content for fans will also vary depending on the subscription package customers choose. For example, NBC will make all four English Premier League matches on July 15 available on Peacock for free. But beginning next season, 175 English Premier League matches will be exclusively available on Peacock Premium. All content currently presented on NBC Sports Gold’s Premier League Pass will also shift to Peacock Premium at the start of the 2020-21 Premier League campaign.

“We want all fans to be able to explore and enjoy the service for free,” Rick Cordella, executive vice president and chief revenue officer for Peacock, said. “We hope fans have a great experience and choose to upgrade to enjoy the Premier League on Peacock all season long [next season].”

Peacock’s free tier sports portfolio is also slated to include coverage of the Men’s and Women’s U.S. Open golf tournament this fall, an NFL Wild Card Game, and select events from the postponed Tokyo Summer Games and Beijing Winter Olympics in 2022. Sports documentaries ranging from “Tiger Woods Chasing History” and “I Am Ali” to new Peacock Originals “Lost Speedways” featuring Dale Earnhardt Jr. and “In Deep with Ryan Lochte” are also available at launch.

Meanwhile, Peacock Premium will include 20,000 hours of programming –  in addition to aforementioned exclusive EPL matches and a slew of live sporting events from across NBC Sports’ portfolio – compared to the free tier’s 13,000 combined hours. That catalog of classic and original movies and TV shows, live news, reality series, late-night talk shows, and Spanish-language programming is what NBC is banking on to entice sports fans further to stick with the service.  

NBC Sports Gives Premier League Fans Option On Fake Crowd Noise

NBC Sports will offer fans a choice in how they watch the…
June 12, 2020

“We designed Peacock’s catalog to be broad and complete, offering something for everyone. So viewers who come for specific reasons will discover much more,” Cordella said. “Peacock is a service for everyone – including sports fans – and we will be adding more content to the service all the time.”

Peacock’s projected main competitors Netflix and Disney+ have approximately 183 million and 55 million subscribers, respectively, as of May 4. Peacock first soft-launched for Comcast’s Xfinity and Cox subscribers in April. Those customers will continue to receive Peacock as part of their service at no additional cost.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 10, 2025; Pittsburgh, PA, USA; Pittsburgh Steelers quarterback Aaron Rodgers (8) drops back to pass during minicamp at their South Side facility.
opinion

Steelers Win-Now Mode Is Good News for NFL Media Partners

The conservative “Steeler Way” has finally adapted—and media partners are happy.
Jun 10, 2025; Houston, TX, USA; Houston Texans wide receiver Jayden Higgins (81) participates in a drill during an NFL football minicamp at NRG Stadium.

30 of 32 NFL Second-Round Draft Picks Remain Unsigned

Some rookie training camps start in under two weeks.
Stephen Ross
exclusive

Dolphins Owner Stephen Ross Nears Deal to Buy Nearly Half of Miami..

Ross is set to own a minority stake in the tennis tournament.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Leo Messi

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.