• Loading stock data...
Friday, April 4, 2025
Nominations Are Open for Front Office Sports Honors! Submit Now

NBC’s Peacock OTT Service Kicks Off With Sports Fans In Mind

  • Sports-related offerings on Peacock will range from live games to documentaries and studio shows.
  • As part of the national rollout, NBC will make all four English Premier League matches on July 15 available on Peacock for free.
Jasen Vinlove-USA TODAY Sports

NBCUniversal’s Peacock streaming service, available nationwide on July 15, will aim to bring in subscribers through a catalog of new original shows, movies, and past hit series like “30 Rock” and “Parks and Recreation.”

Yet sports fans also have plenty to look forward to, as the company aims to make its newest streaming product appeal to all demographics in its bid to take on Netflix and Disney+.

At launch, Peacock will feature one free tier and two premium options priced at $4.99 with ads or $9.99 without commercials. Sports-related offerings on Peacock will range from live games to documentaries and studio shows, as well as nightly curated highlights for fans, according to the company.

Viewable content for fans will also vary depending on the subscription package customers choose. For example, NBC will make all four English Premier League matches on July 15 available on Peacock for free. But beginning next season, 175 English Premier League matches will be exclusively available on Peacock Premium. All content currently presented on NBC Sports Gold’s Premier League Pass will also shift to Peacock Premium at the start of the 2020-21 Premier League campaign.

“We want all fans to be able to explore and enjoy the service for free,” Rick Cordella, executive vice president and chief revenue officer for Peacock, said. “We hope fans have a great experience and choose to upgrade to enjoy the Premier League on Peacock all season long [next season].”

Peacock’s free tier sports portfolio is also slated to include coverage of the Men’s and Women’s U.S. Open golf tournament this fall, an NFL Wild Card Game, and select events from the postponed Tokyo Summer Games and Beijing Winter Olympics in 2022. Sports documentaries ranging from “Tiger Woods Chasing History” and “I Am Ali” to new Peacock Originals “Lost Speedways” featuring Dale Earnhardt Jr. and “In Deep with Ryan Lochte” are also available at launch.

Meanwhile, Peacock Premium will include 20,000 hours of programming –  in addition to aforementioned exclusive EPL matches and a slew of live sporting events from across NBC Sports’ portfolio – compared to the free tier’s 13,000 combined hours. That catalog of classic and original movies and TV shows, live news, reality series, late-night talk shows, and Spanish-language programming is what NBC is banking on to entice sports fans further to stick with the service.  

NBC Sports Gives Premier League Fans Option On Fake Crowd Noise

NBC Sports will offer fans a choice in how they watch the…
June 12, 2020

“We designed Peacock’s catalog to be broad and complete, offering something for everyone. So viewers who come for specific reasons will discover much more,” Cordella said. “Peacock is a service for everyone – including sports fans – and we will be adding more content to the service all the time.”

Peacock’s projected main competitors Netflix and Disney+ have approximately 183 million and 55 million subscribers, respectively, as of May 4. Peacock first soft-launched for Comcast’s Xfinity and Cox subscribers in April. Those customers will continue to receive Peacock as part of their service at no additional cost.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

hard-knocks-2020

NFL Expands ‘Hard Knocks’ Pool of Teams: Who’s Eligible for 2025?

The NFL is relaxing rules surrounding its reality TV show.
Trinity Rodman

FIFA Says U.S., U.K. Are Sole Bidders for ’31, ’35 Women’s World..

The United States hasn’t hosted a women’s World Cup since 2003.

From NFL Draft Rights to Open Jobs: 7 Burning NFL Media Questions

Fox has a few significant openings—and some key free agents.
Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
exclusive

Alexis Ohanian Bid on NFL Flag Football, Serena Williams Exploring Franchise

Ohanian is the first known bidder for the flag football leagues.

Featured Today

Dec 27, 2024; San Jose, California, USA; San Jose Sharks center Macklin Celebrini (71) skates during warm ups before their game against the Vegas Golden Knights at SAP Center at San Jose

Macklin Celebrini and the Sharks Rookies Have Brought Good Vibes to a..

The rookie’s arrival has boosted spirits incongruously high inside the flagging franchise.
Mar 26, 2025; Indianapolis, Indiana, USA; Los Angeles Lakers forward LeBron James (23) in the first half Indiana Pacers at Gainbridge Fieldhouse.
April 1, 2025

The Creator Behind the LeBron ‘Glazing’ Trend Sweeping TikTok

FOS spoke to TikTok user OkaySpade who made the original song.
Mar 22, 2025; Providence, RI, USA; McNeese State Cowboys manager Amir Khan before a second round men’s NCAA Tournament game against the Purdue Boilermakers at Amica Mutual Pavilion
April 1, 2025

Inside the 24-Hour NIL March Madness Deals

Some of the most viral partnerships come together overnight.
Seattle Kraken
April 1, 2025

Samantha Holloway Is Seattle’s NHL Present—and Hopeful NBA Future

Samantha Holloway is steering the Kraken and hoping to revive pro hoops.
NWSL

NWSL Could Make Tens of Millions Selling New TV Games

Almost 200 games are up for grabs over the next two years.
April 1, 2025

March Madness Ratings Dip After Record Start: Will Final Four Deliver?

Viewership had been at a record pace through the opening rounds.
Feb 2, 2025; Pebble Beach, California, USA; Rory McIlroy (right) is interviewed by CBS broadcaster Jim Nantz (left) on the 18th hole during the final round of the AT&T Pebble Beach Pro-Am golf tournament at Pebble Beach Golf Links.
April 2, 2025

Final Four Snags Jim Nantz’s Masters Plan Even After Retirement

Nantz’s final NCAA tournament on the call for CBS was in 2023.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
April 1, 2025

Yankees RSN, Comcast Reach Deal After FCC Pressure

The deal keeps the regional sports network on an expanded basic tier.
Oct 20, 2024; Green Bay, Wisconsin, USA; General view of a television camera operator during the game between the Houston Texans and Green Bay Packers at Lambeau Field.
March 31, 2025

Sources: NFL ‘Virtual Lock’ to Opt Out of Media-Rights Deals

Data continues to support an early opt-out of the league’s rights.
March 31, 2025

Former ESPN Reporter Zach Lowe Rejoins Bill Simmons at The Ringer

Lowe worked with Ringer co-founder Bill Simmons at Grantland.
March 31, 2025

Yankees RSN and Comcast Clash Intensifies As Deadline for Deal Nears

The invective escalates as a contract deadline approaches Monday night.