• Loading stock data...
Wednesday, September 17, 2025

NBC’s Peacock OTT Service Kicks Off With Sports Fans In Mind

  • Sports-related offerings on Peacock will range from live games to documentaries and studio shows.
  • As part of the national rollout, NBC will make all four English Premier League matches on July 15 available on Peacock for free.
Jasen Vinlove-USA TODAY Sports

NBCUniversal’s Peacock streaming service, available nationwide on July 15, will aim to bring in subscribers through a catalog of new original shows, movies, and past hit series like “30 Rock” and “Parks and Recreation.”

Yet sports fans also have plenty to look forward to, as the company aims to make its newest streaming product appeal to all demographics in its bid to take on Netflix and Disney+.

At launch, Peacock will feature one free tier and two premium options priced at $4.99 with ads or $9.99 without commercials. Sports-related offerings on Peacock will range from live games to documentaries and studio shows, as well as nightly curated highlights for fans, according to the company.

Viewable content for fans will also vary depending on the subscription package customers choose. For example, NBC will make all four English Premier League matches on July 15 available on Peacock for free. But beginning next season, 175 English Premier League matches will be exclusively available on Peacock Premium. All content currently presented on NBC Sports Gold’s Premier League Pass will also shift to Peacock Premium at the start of the 2020-21 Premier League campaign.

“We want all fans to be able to explore and enjoy the service for free,” Rick Cordella, executive vice president and chief revenue officer for Peacock, said. “We hope fans have a great experience and choose to upgrade to enjoy the Premier League on Peacock all season long [next season].”

Peacock’s free tier sports portfolio is also slated to include coverage of the Men’s and Women’s U.S. Open golf tournament this fall, an NFL Wild Card Game, and select events from the postponed Tokyo Summer Games and Beijing Winter Olympics in 2022. Sports documentaries ranging from “Tiger Woods Chasing History” and “I Am Ali” to new Peacock Originals “Lost Speedways” featuring Dale Earnhardt Jr. and “In Deep with Ryan Lochte” are also available at launch.

Meanwhile, Peacock Premium will include 20,000 hours of programming –  in addition to aforementioned exclusive EPL matches and a slew of live sporting events from across NBC Sports’ portfolio – compared to the free tier’s 13,000 combined hours. That catalog of classic and original movies and TV shows, live news, reality series, late-night talk shows, and Spanish-language programming is what NBC is banking on to entice sports fans further to stick with the service.  

NBC Sports Gives Premier League Fans Option On Fake Crowd Noise

NBC Sports will offer fans a choice in how they watch the…
June 12, 2020

“We designed Peacock’s catalog to be broad and complete, offering something for everyone. So viewers who come for specific reasons will discover much more,” Cordella said. “Peacock is a service for everyone – including sports fans – and we will be adding more content to the service all the time.”

Peacock’s projected main competitors Netflix and Disney+ have approximately 183 million and 55 million subscribers, respectively, as of May 4. Peacock first soft-launched for Comcast’s Xfinity and Cox subscribers in April. Those customers will continue to receive Peacock as part of their service at no additional cost.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

$3.8 Billion Commanders Stadium Deal Approved Despite Late Drama

A decisive final vote on the stadium followed some last-minute snags.

Netflix Boxing Ratings Spark New Fight Over Streaming Metrics

The streamer used a non-accredited process to measure the boxing match.
Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
Maria Taylor

Maria Taylor Talks About ‘Moving Differently’ in ESPN-NBC Jump

Taylor will be NBC Sports’ lead NBA and WNBA studio host.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.
exclusive
September 16, 2025

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.
September 16, 2025

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.