• Loading stock data...
Sunday, June 1, 2025

NBA Unveils New Postseason Hardware Designed By Tiffany

  • To commemorate the league’s 75th season, the Larry O’Brien Trophy will get a subtle silver makeover.
  • The NBA also introduced new Conference MVP trophies named for Magic Johnson and Larry Bird.
NBA – Twitter

Tiffany and Co. has manufactured NBA trophies since 1977 — and the company’s latest line is adding some stylistic flourishes to commemorate the league’s 75th season.

On Thursday, the league announced a new lineup of NBA hardware, plus a new look for the Larry O’Brien Championship trophy that includes sterling silver on the seams of the ball and on the net.

“We wanted to explore and start a new 75 years and bring some aesthetic consistency to that, and have some meaning behind all the trophies we had,” said Christopher Arena, the NBA’s head of on-court and brand partnerships.

The league also introduced new Conference MVPs trophies named after Magic Johnson (Western) and Larry Bird (Eastern).

Johnson and Bird are largely credited with boosting the league’s popularity, image, and revenue in the 1980s. Their rivalry, which began when the two faced off in the 1979 NCAA Championship Game, carried over to the NBA, including three legendary clashes in the Finals.

The spotlight might be on the trophy’s new look right now, but in a couple of weeks, attention will turn to which team lifts it.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Pacers Refused to Tank—and It’s Paying Off

Herb Simon has owned the Pacers since 1983.
Jalen Brunson

Jalen Brunson’s $100 Million Discount Has Knicks Set Up for Years

The extension, which kicks in next year, gives New York precious flexibility.
Dec 9, 2024; Toronto, Ontario, CAN; New York Knicks guard Jalen Brunson (11) watches as center Karl-Anthony Towns (32) celebrates after making a three point basket to clinch a win against the Toronto Raptors near the end of the fourth quarter at Scotiabank Arena.

NBA Playoff TV Ratings Up 3% Ahead of Late-Round Test

Games are averaging 4.17 million viewers across ABC, ESPN, and TNT.
Jason Dantona

The Face of the Knicks-Celtics Rivalry Is a Long Island Battery Salesman

Jason Dantona achieved internet fame for his viral interview disparaging Boston.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Mar 23, 2024; New York, New York, USA; Sneakers worn by New York Knicks guard Jalen Brunson (11) during warmups prior to the game against the Brooklyn Nets at Madison Square Garden.

Nike to Raise Prices on Sneakers Above $100

Kids products and Air Force 1s won’t be affected.
May 15, 2025

20 Hats Per Minute: Merch Madness Hits PGA Championship

Headwear is among the most popular items selling in Charlotte.
Arc'teryx
May 20, 2025

Expensive Outdoor Gear Is Bright Spot Amid Tariff Turmoil

Amer Sports says tariffs will have a “negligible” impact on its results.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
On-Running
May 14, 2025

On Says It’s Raising Prices—but Not Because of Tariffs

“We want to be the most premium performance sportswear brand,” On’s cofounder said.
Soar
May 12, 2025

Running Is a Bright Spot As Retailers Reel From Trump Tariffs

Sales of running shoes rose 7% in the first quarter.
A'ja Wilson
May 6, 2025

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

Nike gave fans a taste of the A’Ones with a limited drop.
Michelle Wie West
exclusive
May 6, 2025

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.