• Loading stock data...
Friday, January 30, 2026

NBA Tops $10B in Revenue for First Time Ever

  • The 2020-21 season saw roughly a 33% drop in revenue compared to the year prior.
  • That season, sponsorships brought in a record $1.46 billion in revenue.
Adam-Silver-NBA
Darren Yamashita-USA TODAY Sports

NBA commissioner Adam Silver said the league posted a record year for revenue with the 2021-22 season, surpassing $10 billion for the first time. 

The league, which is about to enter its 76th season, reported the results following two shortened seasons hampered by limited fan attendance amid pandemic-related restrictions. 

  • For the 2018-19 campaign, revenue for the NBA reached $8.8 billion.
  • A season later, the league generated $8.3 billion in revenue.
  • The 2020-21 season saw roughly a 33% drop in revenue compared to the year prior.
  • That season, sponsorships brought in a record $1.46 billion in revenue. 

The NBA, like many other professional sports leagues, has benefited from expensive media rights deals — its coveted rights make up roughly $2.6 billion of the league’s annual revenue. 

Changes to be Made 

On Tuesday, the NBA board of governors voted to make the highly competitive playoff play-in tournament permanent. The tournament’s inclusion was previously approved on a year-to-year basis, but its growing popularity with teams and fans pushed the NBA to keep it around. 

Silver is also advocating lowering the minimum NBA Draft eligibility age from 19 to 18. The NBA’s minimum age prevents high school players from being selected.

As a result, prospects have taken different routes to reach the NBA, including opportunities overseas and the NBA’s G League Ignite team — which allows young players to be paid.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NBC Sports Parent Earnings Slip As Subscriber Numbers Slide

The NBC Sports parent company again touts its live-rights portfolio.
Jan 24, 2026; Tuscaloosa, Alabama, USA; Tennessee Volunteers forward Nate Ament (10) dribbles past Alabama Crimson Tide center Charles Bediako (14) during the first half at Coleman Coliseum.

Bediako Judge Recuses Himself After Alabama Booster Ties Were Exposed

Bediako played in his second game for Alabama on Tuesday.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
exclusive

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
January 20, 2024; Santa Clara, CA, USA; Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk (44), before a 2024 NFC divisional round game against the Green Bay Packers at Levi's Stadium.
February 1, 2025

The New WAGs: Sports Wives Building Business Empires

Athletes’ wives and girlfriends are bucking stereotypes and cashing in.