• Loading stock data...
Wednesday, February 4, 2026

NBA Rolls Out Schedule For Pivotal Season

  • TNT will televise a 65-game schedule, while ESPN/ABC will show more than 100 games.
  • New season tips off as The Association begins billion-dollar media rights talks.
Steph Curry and Warriors get most national games.
Kyle Terada-USA TODAY Sports

The NBA released its full schedule for the 2023-2024 season. 

The coming regular season will tip off on October 24 and end on April 14. The NBA Playoffs are scheduled to begin on April 20, with Game 1 of the NBA Finals slated for June 6.

This will be a pivotal campaign for the Association and its two national TV partners: Warner Bros. Discovery Sports’ TNT and the Walt Disney Co.’s ESPN/ABC.

Their media rights expire after the 2024-2025 season. But the league will begin negotiations later this year to score $50 billion to $75 billion for its next long-term cycle of rights fees. 

Suppose the two incumbents can’t close the deal during an exclusive negotiating window. In that case, the NBA can throw open the bidding to deep-pocketed tech giants like Amazon Prime Video, Apple, and Google.

Here’s a preview of what to expect this season:

  • The regular season will kick off with TNT’s coverage of a blockbuster doubleheader featuring Nikola Jokic and the NBA Champion Denver Nuggets vs. LeBron James’ Los Angeles Lakers and Kevin Durant’s Phoenix Suns vs. Steph Curry’s Golden State Warriors. 
  • On Oct. 25, ESPN will televise highly-regarded rookie Victor Wembanyama’s regular season debut at home for the San Antonio Spurs against the Dallas Mavericks.
  • TNT will offer a 65-game schedule, including the NBA In-Season Tournament in November, Martin Luther King Jr. coverage on Jan. 15, and NBA Rivals Week on Jan. 25. TNT will also show NBA All-Star from Feb. 16-Feb. 18 and the 2024 Western Conference Finals.  
  • ESPN and ABC will televise more than 100 regular season games, including five games on Christmas Day and two Opening Week doubleheaders. The sister networks will show James’ Lakers and Curry’s Warriors 17 games apiece. Wembanyama will be featured seven times. ABC will exclusively televise the 2024 NBA Finals.
  • The Warriors will get the most nationally televised games, with 29 telecasts across ABC, ESPN, or TNT. Five other teams will be featured in at least 20 national games, including the Lakers (28), Suns (25), Boston Celtics (25), Nuggets (22), and New York Knicks (20). 
  • Eight NBA teams will only be featured in one nationally televised game apiece. They are the Indiana Pacers, Orlando Magic, Toronto Raptors, Washington Wizards, Detroit Pistons, Portland Trail Blazers, Charlotte Hornets, and Houston Rockets. 
  • The league’s own NBA TV will televise 106 games, with multiple appearances by the Nuggets, Warriors, Lakers and Celtics. The network’s coverage tips off Oct. 28 with the Jalen Brunson and Knicks vs. Zion Williamson and the New Orleans Pelicans.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

ESPN Finalizing Two-Year Deal With Influencer Lily Shimbashi

Shimbashi’s Sportsish specializes in content for female sports fans.
Disney Experiences Chairman Josh D'Amaro unveiled a slew of new parks announcements to a packed Honda Center during 2024's D23: The Ultimate Disney Fan Event.

Disney’s New CEO Arrives During Momentous Changes at ESPN

Josh D’Amaro oversaw Disney’s theme park business.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.

Heat Must Pay Terry Rozier While on Leave

The Heat had been placing Rozier’s salary into escrow.

Featured Today

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena
January 30, 2026

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Tim Jenkins
January 24, 2026

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Rick Cordella

NBC Sports Boss Talks Wild Sports Stretch, Michael Jordan

Rick Cordella says “we hope there’s more” with Michael Jordan.
February 3, 2026

NBC Hopes Super Bowl Breaks U.S. TV Records, but No Guarantees

Network executives remain hopeful that viewers will watch in historic numbers.
February 3, 2026

Scott Hanson: ‘They Didn’t Consult Me’ on Hated NFL RedZone Ads

The NFL is a “for-profit” business, Hanson noted.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
opinion
February 3, 2026

Why Kid Rock’s Bad Bunny Challenge Will Flop on Super Bowl Sunday

The show will also feature Brantley Gilbert, Lee Brice, and Gabby Barrett.
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.
February 3, 2026

Super Bowl Will Be Test of New Nielsen Measurement

Nielsen to test enhanced co-viewing measurement during Super Bowl LX.
February 2, 2026

Goodell Seeks Even More Reach Amid Banner NFL Viewership

The core league strategy is staying consistent amid accelerating media disruption.
February 2, 2026

MLB Clubs Cut Ties With Main Street Sports

The regional sports network operator is now out of the baseball business.