• Loading stock data...
Monday, February 23, 2026

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Tennis Pro Sues WTA for $20M, Says Doping Ban Stems from Bad..

Moore was handed a four-year ban for doping in July.
A'ja Wilson
exclusive

WNBA Proposes Same Salary Cap in New CBA Offer

The league did offer players slightly better terms on housing.
Sep 28, 2025; Phoenix, Arizona, USA; Minnesota Lynx forward Alanna Smith (8) scores on Phoenix Mercury forward Kathryn Westbeld (24) and forward Alyssa Thomas (25) in the second half during game four of the second round for the 2025 WNBA Playoffs at PHX Arena.

Are the WNBA’s 9-Figure Losses What They Seem?

The WNBA claims the union’s proposal would cause massive losses.
Jon Patricof

How the Pandemic Created a Perfect Storm for Athletes Unlimited

Women’s sports have seen a massive uptick in popularity since the pandemic.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Anthony Kim

Inside Anthony Kim’s Chaotic Path to Stunning Victory at LIV Golf

Anthony Kim joined the 4Aces after Patrick Reed abruptly left LIV.
Feb 15, 2026; Inglewood, California, USA; eam World forward Giannis Antetokounmpo (34) of the Milwaukee Bucks looks on in-between games during the 75th NBA All Star Game at Intuit Dome.
February 19, 2026

How Alexis Ohanian Became Giannis’s Sports Investment Whisperer

“It all started with a DM from Thanasis,” Ohanian tells FOS.
Feb 15, 2026; Inglewood, California, USA; Team USA Stripes forward Jaylen Brown (7) of the Boston Celtics shoots against Team USA Stars guard Anthony Edwards (5) of the Minnesota Timberwolves in game two during the 75th NBA All Star Game at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
February 19, 2026

Beverly Hills Apologizes to Jaylen Brown Over All-Star Fiasco

Brown released a statement following the city’s apology.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
Aryna Sabalenka
February 18, 2026

Tennis’s Brutal Schedule Comes to a Head in Dubai As Dozens Drop..

Some stars appear to have found a loophole in WTA rules.
Feb 17, 2026; Pacific Palisades, CA, USA; Genesis Invitational tournament host Tiger Woods speaks to the media during a press conference at Riviera Country Club.
February 17, 2026

PGA Tour Schedule Changes May Take Multiple Years to Roll Out

A new schedule could include fewer events and new major markets.
Feb 15, 2026; Inglewood, California, USA; Team USA Stripes forward Jaylen Brown (7) of the Boston Celtics shoots against Team USA Stars in game two during the 75th NBA All Star Game at Intuit Dome.
February 17, 2026

Jaylen Brown Calls Foul After Beverly Hills Police Shut Down Event

Brown was in Los Angeles for the 2026 All-Star Weekend.
February 16, 2026

Breanna Stewart Signs Turkey Deal With WNBA in Limbo

The WNBA season is scheduled to start May 8.