Friday, June 12, 2026

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Under Armour Did Not Renew WNBA Shoe Deal

Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.
Landon Donovan discusses investment opportunities with the NWSL.

Landon Donovan: NWSL Is ‘Best Investment in Sports’

The former USMNT captain pointed to the USWNT’s success as proof.

Wimbledon Increases Purse by 20%, Remains Short of Player Demands

Players are seeking 22% of revenue at Grand Slams by 2030.

Canady Seeking ‘Fair and Equitable Contract’ in AUSL Holdout

Canady is taking a big pay cut from her Texas Tech deal.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Dec 14, 2025; Kansas City, Missouri, USA; Kansas City Chiefs quarterback Patrick Mahomes (15) scrambles against Los Angeles Chargers linebacker Khalil Mack (52) during the second half at GEHA Field at Arrowhead Stadium.

New Chiefs Stadium Will Star Mahomes Under Reworked Contract

The star quarterback is set to play at least three years in the new venue.
June 8, 2026

Serena Williams’s GLP-1 Ads Will Air During Her Return to Tennis

Williams is returning to competitive tennis for the first time since 2022.
June 9, 2026

Josh Allen Tops NFLPA’s Top-50 Player Sales List

Saquon Barkley previously held the top spot. 
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 7, 2026

The Knicks Playoff Hero Making the NBA Minimum

The Knicks are Shamet’s sixth team in eight NBA seasons. 
June 7, 2026

Clark Tired of Fever Circus: ‘I Don’t Know Why We’re Still On This’

Clark expressed frustration over discussion on rumors about the Fever.
June 7, 2026

Alexander Zverev Wins First Grand Slam Title at Roland-Garros

Zverev is the No. 3 player in the world.
Tennis - French Open - Roland Garros, Paris, France - June 5, 2026 Germany's Alexander Zverev celebrates after winning his semi final match against Czech Republic's Jakub Mensik
June 5, 2026

French Open Final Is Zverev’s Best Shot at a Grand Slam

Zverev is 0–3 in Grand Slam finals.