Saturday, April 11, 2026

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Typti U.S. Open Will Launch With $100K in Prize Money

The event is set for next month at a pickleball club in California.

WNBA Free Agency Tracker: Welcome to the Million-Dollar Era

The supermax deal is worth $1.4 million per year.
exclusive

Sky, Sparks Close to Ariel Atkins–Rickea Jackson Trade

Atkins can sign a deal with the Sparks worth $1.19 million.

What the Core Designation Means Under the New WNBA CBA

Ten WNBA players were cored this week, with one notable absence.

Featured Today

Matthew Schaefer/Front Office Sports

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.

Pile of Famous Athletes Quietly Invested in Kalshi Months Ago

WNBA stars Diana Taurasi and Breanna Stewart are among the group.
Apr 14, 2024; Augusta, Georgia, USA; Tiger Woods reacts to his putt on the 16th green during the final round of the Masters Tournament.
April 7, 2026

Masters Stars Feel Unprecedented Absence of Tiger and Phil

This is the first Masters since 1994 without both Woods and Mickelson.
Apr 9, 2025; Dallas, Texas, USA; Los Angeles Lakers guard Austin Reaves (15) walks on to the court before the game between the Dallas Mavericks and the Los Angeles Lakers during the first quarter at the American Airlines Center
April 8, 2026

Mavericks Tell Lakers ‘No Error’ in Austin Reaves MRI

The Lakers coach accused Dallas’s medical staff of scanning “the wrong area.”
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 7, 2026

Can the Dream Capitalize on Angel Reese’s Popularity?

Reese’s trade from Chicago to Atlanta is making an impact.
April 6, 2026

Patrick Reed: Golf Apparel Free Agency ‘Been Fun’ After LIV Exit

The 2018 Masters champion is starting to sign new deals.
April 6, 2026

Chicago Sky Pivot Yet Again by Shipping Away Angel Reese

The Dream are giving up two first-round picks for Reese.
April 4, 2026

WNBA Free Agency Is Shaping Up to Be Shockingly Quiet

Some sources believe top players will sign one-year deals.