• Loading stock data...
Friday, March 13, 2026

Naomi Osaka Leaves IMG to Start Own Sports Agency

  • The new agency, EVOLVE, will be launched with agent Stuart Duguid.
  • In 2021, Osaka was the highest-paid female athlete in history, earning $60M.
Geoff Burke-USA TODAY Sports

The world’s highest-paid female athlete is venturing out on her own for representation.

On Wednesday, tennis star Naomi Osaka announced that she and agent Stuart Duguid have left IMG to launch their own sports agency, EVOLVE.

“I’ve spent my career doing things my way, even when people told me that it wasn’t what was expected or traditional. Evolve is the natural next step in my journey as both an athlete and businesswoman,” Osaka said.

The 24-year-old is the first female athlete at her level to attempt to take full control of her business affairs and launch an agency, per Sportico.

Osaka is the highest-paid female athlete in history, having brought in $55 million of her $60 million through endorsements last year. She ranks 12th overall on Forbes’ 2021 list of the world’s highest-paid athletes.

On the court, Osaka most recently withdrew from the Italian Open with an achilles injury but says she’s focused on getting healthy for the start of the French Open on May 15.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NWSL Enters Pivotal Season With Expansion, World Cup Boost

Commissioner Jessica Berman says the league expects to break records in 2026.

WNBA, WNBPA Talks Push Late Into Second Night—No Deal Yet

Players left the meeting at midnight Wednesday; no deal had been reached.
Tennis fans watch a BNP Paribas Open third-round match between Taylor Fritz and Alex Michelsen on Stadium 2 at the Indian Wells Tennis Garden in Indian Wells, Calif., on Monday, March 9, 2026.

Indian Wells Reserved-Seating Shift Draws Criticism

A tournament spokesperson says they will “carefully evaluate” their decision.

Featured Today

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Jun 9, 2021; Paris, France; The racket of Coco Gauff (USA) after she smashed it during her match against Barbora Krejcikova (CZE) on day 11 of the French Open at Stade Roland Garros
March 6, 2026

The ‘Rage Room’ Is the Hottest Place in Tennis

The idea came from a player podcast.
March 5, 2026

Mark DeRosa Is Still Baseball’s Swiss Army Knife

DeRosa is the sport’s utility player both on the field and off.
Nicole Silveira
March 3, 2026

The Tattoo Marking Membership in the Most Exclusive Club in Sports

For athletes, the Olympic rings tattoo is “about everything it took.”
Mar 12, 2026; Ponte Vedra Beach, Florida, USA; Scottie Scheffler plays his tee shot on the 16th hole during the first round of THE PLAYERS Championship golf tournament.

Scottie Scheffler’s Modest Climb to World No. 1

Scheffler is particular about investments and endorsements.
Dec 11, 2025; Tampa, Florida, USA; Tampa Bay Buccaneers wide receiver Emeka Egbuka (2) looks on against the Atlanta Falcons during the first quarter at Raymond James Stadium. Mandatory Credit: Nathan Ray Seebeck-Imagn Images
March 12, 2026

Bucs Previously Duped by Fake Emeka Egbuka Account

The account was suspended after making a post regarding CTE.
Mar 10, 2026; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dunks against the Washington Wizards during the second half at Kaseya Center.
March 13, 2026

Bam Adebayo’s 83-Point Game Sparks Collector Frenzy

“A performance like this instantly becomes part of NBA history.”
Sponsored

Paul Rabil: Why Owning a Team Is a 100x Bet

Paul Rabil shares how he left an established league to build PLL.
March 11, 2026

Ravens Pivot to Trey Hendrickson After Crosby Trade Collapses

The Ravens quickly pivoted after backing out of the Crosby deal.
Natasha Watley
March 11, 2026

Softball Legend From LA ‘Heartbroken’ Olympic Tourney Will Be in Oklahoma

The LA28 Olympics will feature softball again after eight years.
March 10, 2026

Clippers Keep Winning While Aspiration Ruling Looms

Los Angeles is .500 for the first time since November.
Venus Williams waves to fans as she walks off the court after her loss to Diane Parry in the first round of the BNP Paribas Open in Indian Wells, Calif., Thursday, March 5, 2026.
March 10, 2026

Indian Wells $1M Mixed Doubles Purse Attracts Singles Stars

The tournament increased the prize money to $1 million from $370,000.