Naomi Osaka Adds Second Nike Collection To Massive Portfolio

If it feels like Naomi Osaka is everywhere, that’s because she is.

As more brands rush to work with her, the world’s highest-paid female athlete is sharpening her design skills with a second Nike capsule collection.

The collection includes both on-court and off-court apparel — and is a part of Osaka’s reported $10 million-per-year deal with the brand. Osaka also helps with the North Carolina Courage’s design decisions as a co-owner of the women’s soccer team.

The four-time Grand Slam champion has partnered with at least 18 brands including Beats, Levi’s, Louis Vuitton, Hyperice, and bareMinerals, among several other big names.

Giving back is often a key feature of Osaka’s partnerships:

• She founded an academy with Nike to introduce young women to sports.
• She joined a judging panel with Louis Vuitton to spotlight an emerging fashion designer.
• Partnered with Basic Space to sell masks designed by her sister, with proceeds going to UNICEF
• Created a signature bowl at Sweetgreen — proceeds from all bowls sold on May 26 will support Asian-American-Pacific Islander organizations.

The 2021 Met Gala Costume Institute co-chair also added CEO to her resume after launching Kinlo, a skin care line made for melanated skin tones, produced with GoDaddy.

Between May 2019 and May 2020, Osaka made $37.4 million in endorsements and tournament prizes, according to Forbes. 

“You can practically hear brand managers thinking: ‘She is absolutely the right person to sponsor, right now,’” brand consultant Cindy Callop told the New York Times.