• Loading stock data...
Thursday, February 26, 2026

Naomi Osaka’s Record Year

Naomi Osaka
Photo Credit: Danielle Parhizkaran-USA TODAY Sports

22-year-old Naomi Osaka has surpassed on-court rival Serena Williams as the highest-paid female athlete in the world. The two-time Grand Slam winner earned $37.4 million in prize money and endorsements the past 12 months – a record for single-year earnings, beating Maria Sharapova’s $29.7 million in 2015. Of the top 100 earners in sports this year, two are women: Osaka, at No. 29, and Williams, at No. 33.

Osaka benefited by signing an apparel deal just after winning two Grand Slam tournaments. Nike is her single largest sponsor, doling out $10 million last year in a deal that runs until 2025 and also allows her a rare “patch provision” for other sponsors to appear on her clothing while on court. Osaka’s decision to represent Japan, rather than the U.S., in the 2020 Olympics resulted in a boost by limiting national competitors, and she also has acquired equity in some companies, including sports-drink brand BodyArmor.

Notable Endorsements:

  • Nike
  • Procter & Gamble
  • All Nippon Airways
  • Nissin Foods
  • MasterCard
  • BodyArmor
  • Hyperice

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 28, 2026; Melbourne, Victoria, Australia; Jessica Pegula of United States celebrates her victory over Amanda Anisimova of United States in the quarterfinals of the women’s singles at the Australian Open at Rod Laver Arena in Melbourne Park.

Pegula, Keys Blame ‘Tough’ Tennis Schedule for Rash of Withdrawals

Pegula won in Dubai, then withdrew from a WTA 250 event.
Jack Draper

Indian Wells Triples the Prize Money for Mixed Doubles

The “Fifth Slam” is leaning in to the mixed doubles trend.

Tennis Pro Sues WTA for $20M, Says Doping Ban Stems From Bad..

Moore was handed a four-year ban for doping in July.

Featured Today

[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Feb 10, 2026; Cortina d'Ampezzo, Italy; Cory Thiesse and Korey Dropkin of the United States during the curling mixed doubles gold medal game during the Milano Cortina 2026 Olympic Winter Games at Cortina Curling Olympic Stadium
February 20, 2026

Curling Clubs Are Swept Up in Olympics Fever. Can It Last?

Every four years, organizations field an influx of curling-curious patrons.
Max Valverde by Ron Winsett
February 17, 2026

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park
February 13, 2026

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

From USWNT Star to NWSL Franchise Founder

Leslie Osborne, former USWNT midfielder, shares how athletes are moving from the pitch to the ownership table.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.