• Loading stock data...
Wednesday, June 18, 2025

Madison Square Garden Didn’t Need March Madness To Be the ‘Mecca’

  • The Old Madison Square Garden on 49th Street earned the title “The Mecca of Basketball” thanks to men’s college hoops.
  • But MSG has always had an inconsistent relationship with the biggest event in the sport: the NCAA Division I men’s tournament.
Mar 30, 2014; New York, NY, USA; Connecticut Huskies guard Ryan Boatright (11) shoots the ball over Michigan State Spartans guard Gary Harris (14) during the first half in the finals of the east regional of the 2014 NCAA Mens Basketball Championship tournament at Madison Square Garden.
Credit: Robert Deutsch-USA TODAY Sports

The Old Madison Square Garden on 49th Street earned the title “The Mecca of Basketball” thanks to men’s college hoops.

But MSG has always had an inconsistent relationship with the biggest event in the sport: the NCAA Division I men’s tournament.

The Garden ranks fourth overall for most NCAA tournament games held at a venue — but almost all of those took place before 1962. After hosting annually between 1943-61, the World’s Most Famous Arena wouldn’t stage another until more than half a century later, in 2014. In the era of men’s Final Fours in football stadiums, it will never have an opportunity to host a title game again.

But now, March Madness is back. This week, the Garden will host an East Regional for only the third time in more than half a century. And in future years, MSG officials plan to make it a much more frequent host of the men’s tournament — and perhaps the ever-growing women’s, too.

Here’s how college basketball made the Garden the sport’s most prestigious arena, despite going decades without NCAA tournaments.

The Manhattan Mecca

The double-champion 1950 CCNY men's basketball team.
The 1950 CCNY men’s basketball team won the NIT and NCAA tournament. Credit: CUNY

MSG quickly established a reputation as a perennial home for the top events in the sport, and it just so happened to be in the city where the most competitive teams played.

On December 29, 1934, the arena hosted its first pair of college basketball games. About 16,000 fans watched a warm-up game between Westminster College and St. John’s, followed by the main event: NYU vs. Notre Dame.

Local sportswriter Ned Irish, whom the Garden had tapped to help schedule games, reportedly wrote: “After many years of survival under adverse conditions, college basketball tonight gets its first chance to develop into a major sport.”

Irish, who also eventually became MSG’s president, conceived of the NIT in 1938. While the NCAA tournament began just a year later, the NIT was considered highly prestigious for many years. Then, the NCAA men’s tournament arrived in the Big Apple in 1943.

There won’t be any local teams at the East Regional this week. But back in the ‘40s, ‘50s, and ‘60s, local New York teams like NYU, LIU, and the City College of New York dominated the scene.

The most iconic moment of this era was in 1950, when CCNY became the only team to ever win both the NIT and NCAA tournament titles. At the time, the team was headed by coach Nat Holman.

After CCNY’s win, students staged a celebration throughout New York that would put the Cameron Crazies to shame.

6,500 students halt work for snake dances, conga lines, and endless cheering. … It was ‘Allagaroo’ [the CCNY chant] through the canyons, the side streets, on Times Square, Fifth Avenue, and all over the boroughs of Manhattan through the night and late into the afternoon yesterday.”

Irving Spiegel’s report for The New York Times

The NCAA tournament grew in size and prestige, but it left MSG in 1961 and wouldn’t return until more than 50 years later. The NIT stayed, but it began to lose its luster in the growing shadow of March Madness.

A Big East Building

2/27/1985, No. 2 ranked Georgetown Hoyas defeat No. 1 ranked St. John's Red Storm, 85-69, in the "Sweater Game," when Georgetown coach John Thompson (right) wears a sweater that matches St. John's coach Lou Carnesecca's lucky sweater.
The famous 1985 Big East Tournament championship, dubbed the “Sweater Game,” when Georgetown coach John Thompson Jr. wore St John’s coach Lou Carnesecca’s sweater. Credit: St. John’s Athletics

If local teams carried the Garden during the first half of the 20th century, the Big East took it through the turn of the millennium — during the years it did not host an NCAA tournament.

In 1983, MSG hosted its first Big East Tournament during which St. John’s, led by star Chris Mullin and legendary coach Lou Carnesecca, took home the title. It was also the first time during the postseason that the future king of MSG, a junior phenom named Patrick Ewing, would grace the venue’s hardwood.

“That was Commissioner [Dave] Gavitt’s vision,” Big East Commissioner Val Ackerman told FOS at this year’s Big East Tournament. “To bring the Big East to the Big Time. That was it. And that was New York. And that was here.”

In turn, the tournament delivered many of the Garden’s most historic college basketball moments: the “Sweater Game,” the six-overtime Syracuse-Connecticut thriller, and the Allen Iverson-Ray Allen matchup.

“We have a tremendous relationship with the Big East,” MSG Entertainment’s current EVP of Marquee Events and Operations, Joel Fisher, told FOS during the daytime quarterfinal between Marquette and St. John’s. On the other side of the wall, the halftime music was blaring.

A 2023 Big East Tournament, however, almost never happened. MSG came close to losing it a decade earlier, when the conference broke up.

“We were a little concerned,” Fisher said. During the restructure, the ACC and Big Ten tried to swoop in — but the Garden fought them off. “Ultimately, we made a decision that this was a Big East building.”

That decision is a major reason why the Big East, which just celebrated its 41st anniversary with the Garden, became the thriving conference it is today.

A Return Fit for Broadway

Mar 27, 2014; New York, NY, USA; Connecticut Huskies guard/forward Niels Giffey (5) shoots the ball during practice for the east regional of the 2014 NCAA Tournament at Madison Square Garden.
The UConn Huskies gear up for the 2014 East Regional at MSG. Credit: Robert Deutsch-USA TODAY Sports

For years, the only basketball at MSG after the Big East Tournament’s conclusion was forgettable: the NIT, which had lost its importance, and the perennially struggling Knicks. 

At one point, an entire decade passed where the Garden reportedly didn’t even bid on an NCAA tournament leg.

It finally returned in 2014 for the Sweet 16 and Elite Eight. The first event in more than 50 years — and the first in the 34th Street location — did not disappoint. Tickets soared reportedly above $1,000 each, partially due to a hometown matchup including eventual national champion UConn — who ended up advancing to the Final Four.

After the Huskies cut down the Garden’s nets, CBS called Fisher raving about production value. “CBS said, ‘You gotta keep having the tournament!’”

Fisher obliged. MSG hosted again in 2018, and was slated to host in 2020 until the pandemic shut March Madness down. Next week, teams like Duke and Marquette could earn the chance to play under lights that make the hardwood look more like a Broadway stage than a basketball game.

“It’s a good thing for the sport,” Ackerman said.

More New York Moments

After this year’s festivities, Garden officials hope to make the East Regional a staple of the venue’s future. And while MSG is no longer eligible to host a men’s Final Four given its meager 20,000-seat capacity, it would be interested in hosting a women’s Final Four, Fisher confirmed.

MSG remains a draw for preseason blue-blood matchups and neutral-site games, though. Fisher noted that Coach Mike Krzyzewski even secured his historic 903rd win there. And he’s bullish on pitching the venue to other teams too.

“It’s not like we sit back and say, ‘We’re the best building in the world, therefore people are going to come to us,’” he said.

While the NCAA returns, the NIT has departed. The consolation bracket, which started at the Garden, is no longer big-time enough for 34th Street. The NIT’s late rounds have moved to Orleans Arena in Las Vegas for the foreseeable future.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 16, 2025; Omaha, Neb, USA; Arkansas Razorbacks starting pitcher Gage Wood (14) celebrates completing a no hitter against the Murray State Racers at Charles Schwab Field.

College World Series Enters Cinderella Era

A series of upsets gives the fast-growing event a new look this year.
Mar 30, 2025; Spokane, WA, USA; LSU Lady Tigers guard Flau'Jae Johnson (4) shoots against UCLA Bruins center Lauren Betts (51) during the second half of a Elite 8 NCAA Tournament basketball game at Spokane Arena.

Louisiana Sports Betting Set to Aid LSU and Other State Schools

Louisiana lawmakers have been creative in finding state money for NIL.
Jun 14, 2025; Omaha, Neb, USA; LSU Tigers starting pitcher Kade Anderson (32) pitches against the Arkansas Razorbacks during the seventh inning at Charles Schwab Field.

How College Athlete Buyouts Could Work in the Revenue-Sharing Era

The buyouts could put both players and schools at a disadvantage.
Dec 5, 2024; Miami, FL, USA; FIFA president Gianni Infantino presents the FIFA Club World Cup trophy during the Club Word Cup draw at Telemundo Studios.

Revamped Club World Cup Is FIFA’s Billion-Dollar Gamble

The revamped soccer event debuts amid controversy.

Featured Today

Jun 10, 2025; Nashville, Tennessee, USA; United States head coach Mauricio Pochettino stands during the anthem against the Switzerland during the first at Geodis Park

Gold Cup Is Complicated for USMNT—but U.S. Soccer Has Its Eyes on..

Uncertain tournament success isn’t fazing forward-looking U.S. soccer.
Jan 24, 2017; Davidson, NC, USA; The Davidson Wildcats student section cheers during the first half against the Duquesne Dukes at McKillop Court at John M. Belk Arena. Davidson defeated Duquesne 74-60.
June 6, 2025

Every College Wants a Flashy Basketball GM Hire Right Now

The role is more important than ever, and the definition is ever-evolving.
August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
June 6, 2025

Why the Goodyear Blimp Is at Every Major Sports Event

The airship wasn’t built to cover sports. Now it’s a regular presence.
May 27, 2015; Paris, France; Mirjana Lucic-Baroni (CRO) knocks the clay off her shoe during her match against Simona Halep (ROU) on day four of the French Open at Roland Garros
June 4, 2025

Roland-Garros’s Iconic Red-Clay Surface Is a Precise Alchemy

The exact science behind maintaining the French Open’s red clay.
Texas' Sam Hurley watches the announcement of the competitors in the high jump at the 2023 NCAA outdoor track and field championships, June 9, 2023 at Mike A. Myers Stadium in Austin, Texas.

Revenue-Sharing Model Could Boost Programs in Football’s Shadow

“We’re not getting paid the millions of dollars that football is.”
North Dakota Fighting Hawks guard Zach Kraft (1) shoots the ball on Friday, March 7, 2025, at Denny Sanford Premier Center in Sioux Falls, S.D.
June 12, 2025

House v. NCAA Settlement Is Here. Non-Power Conference Schools Still Have Questions

D-I administrators still have questions they haven’t gotten answered.
UT
June 12, 2025

Zakai Zeigler Denied Injunction for Fifth Year at Tennessee

The former Tennessee guard sued the NCAA over potential lost NIL earnings.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Ted Leonsis unpacks basketball’s global rise, media rights, and portfolio ownership.
Mar 7, 2025; Greenville, SC, USA; Vanderbilt Commodores guard Leilani Kapinus (5) looks to pass against the South Carolina Gamecocks during the second half at Bon Secours Wellness Arena.
June 11, 2025

Group of Women Athletes Files Appeal of House v. NCAA Settlement Approval

It’s the first appeal of the landmark settlement, which was approved Friday.
Ohio State
June 10, 2025

Men’s College Basketball Adds Coach’s Challenge, but No Quarters—Yet

The NBA adopted the challenge rule before the 2019–20 season. 
U.S. Rep. Lisa McClain (R-Mich.) asks a question during at a House Education and the Workforce Subcommittee on Early Childhood, Elementary, and Secondary Education hearing on antisemitism in K-12 schools on May 8, 2024 in Washington.
June 10, 2025

House Reps Introduce Two Drafts of Pro-NCAA College Sports Legislation

Both bills would satisfy the NCAA and power conferences’ congressional wishlist.
Angela Suggs
June 10, 2025

Florida A&M Athletic Director Arrested For Credit Card Fraud 

Angela Suggs turned herself into authorities Monday.