Tuesday, July 14, 2026

MLB’s ‘Field of Dreams’ Viewership Plummets in 2nd Year

  • About 3.1 million fans tuned into Thursday’s game — only half as many as last year.
  • The game appears to have lost some of its luster.
Kareem Elgazzar/The Enquirer

The most famous quote from the baseball classic “Field of Dreams” is “If you build it, he will come.” 

Unfortunately for MLB, that was not the case for the second-annual Field of Dreams game — held in Dyersville, Iowa, amid the lush cornfields where the film was shot.

About 3.1 million fans tuned into Thursday’s game between the Reds and the Cubs — only half as many as last year’s matchup between the Yankees and the White Sox. (Though the game was the most-watched this season on FOX.)

There was major hype leading up to the inaugural Field of Dreams game, which was scheduled to commemorate the 30th anniversary of the film’s release but postponed due to the pandemic. In year two, though, perhaps the novelty has worn off. 

The Yankees and the White Sox were both playoff-level teams, unlike the Cubs and Reds. The White Sox were also the team at the center of the film itself, adding to the nostalgia.

It also probably didn’t hurt that last year’s game was a high-scoring thriller, while this year’s ended 4-2.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jordan Walker Edges Out Kyle Schwarber in Home Run Derby

The new-look event featured an altered format and new broadcaster.

MLB All-Star Break: League Growth Shines, Labor Fight Looms

Rising labor tensions are clouding the league’s significant gains elsewhere.
Philadelphia Phillies first baseman Bryce Harper (3) bats against Detroit Tigers during the first inning at Comerica Park in Detroit on Sunday, July 12, 2026.

Bryce Harper Says FanDuel Used His Video Without Consent

“What happened here went beyond anything I knew about or approved.”
Jul 12, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) receives his All-Star game jerseys before the game against the Arizona Diamondbacks at Dodger Stadium.

MLB All-Star Game Missing Big-Name Pitchers

The two favorites for the Cy Young Award will not play.
podcast thumbnail mobile
Front Office Sports Today

7/14/26 – World Cup Semis, Michigan AD Probe, FanDuel VIP Scandal

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Apr 16, 2026; Fort Worth, TX, USA; A view of the ESPN logo before the semifinals for the 2026 NCAA Women’s Gymnastics National Championships at Dickies Arena. Mandatory Credit: Jerome Miron-Imagn Images

ESPN Blames Human For Headline Error in AI Article

ESPN has been using AI to write certain game recaps since 2024.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive
July 13, 2026

ESPN Ending Syndicated Version of ‘Good Morning Football’

‘GMFB: Overtime’ first launched in 2024.
July 13, 2026

12 States Sue to Block Paramount’s $110B WBD Deal

The plaintiff states point to widespread prospective harms.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
June 25, 2026; Inglewood, California, U.S.; Christian Pulisic of the U.S. during the warm up before the match. Mandatory Credit: Kiyoshi Mio-Imagn Images
July 13, 2026

Christian Pulisic World Cup Fiasco a Cautionary Tale for Marketers

Commercials featuring Pulisic have been a reminder of his World Cup showing.
July 12, 2026

Netflix Revamps MLB Home Run Derby

The streaming giant will have arguably its biggest baseball presence to date.
Jan 7, 2023; Boulder, Colorado, USA; PAC 12 sports broadcaster Jacob Tobey prior to the game between the Oregon State Beavers against the Colorado Buffaloes at CU Events Center. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Exclusive
July 9, 2026

Jacob Tobey Out as Spurs Announcer After Affair Allegation

Tobey had been calling Spurs games since 2024.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
July 9, 2026

Adam Schefter Nearing Long-Term ESPN Extension

The agreement would keep Schefter under contract into the 2030s.