• Loading stock data...
Friday, January 9, 2026

Microsoft Allows Epic, Amazon in App Store

Epic Games/Design: Alex Brooks

Microsoft’s app store may have a leg up on Apple’s after announcing that Epic Games, Amazon, and eventually other firms will integrate their app stores into its marketplace.

The technology giant says it wants to “promote innovation” and will not take a cut from app developers’ revenue if they use alternative payment platforms — a major difference from Apple, which takes commissions between 15% and 30% on each App Store purchase.

One caveat: The rule applies to everything except games. However, the company did lower its cut of game revenues in the Microsoft Store from 30% to 12% for PC games in August.

Epic has been in a legal battle with Apple for the past year after Apple removed “Fortnite” when Epic created an alternative in-app payment method — dodging Apple’s fees.

While the judge ruled earlier this month that Apple engaged in anticompetitive behavior, it wasn’t considered a win for Epic.

  • The developer still had to pay $3.65 million for 30% of revenue to Apple.
  • Apple was not required to restore Epic’s “Fortnite” to the App Store, allow third-party app stores, or lower its developer fees of 15% for companies with annual revenue under $1 million and 30% for everyone else.
  • Epic has since appealed the ruling.

“Microsoft is again leading the industry forward with Windows, now an open platform with an open store,” Epic CEO Tim Sweeney tweeted.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Streaming Record Still Stands Nearly a Year Later

A year-old league streaming record remains intact.

First Amazon NBA Cup Final Draws 3 Million Viewers, Up 3%

The championship game may get moved out of Las Vegas next year.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

Thunder Favored, but Bettors Backing Pacers Big in NBA Finals

The most bet-on exact series outcome is the Thunder winning in five.
Fanduel
March 4, 2025

FanDuel Retains Sports Betting Crown With $14B in 2024 Revenue

The FanDuel parent company posts big increases in revenue and net income.
May 8, 2025

FanDuel Misses Projections As Betting Favorites Dominate 

FanDuel is hit by customer-friendly betting outcomes during March Madness.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
February 20, 2025

Americans Bet $148 Billion on Sports in 2024, Up 23.6%

Both overall handle and revenue rose by more than 20% last year.
DraftKings app
February 14, 2025

Lawsuit Says DraftKings VIP Program ‘Preyed On’ Gambling Addicts

The company’s being sued for negligence and intentional infliction of emotional distress.
August 20, 2024

Beloved ‘Backyard Sports’ Brand Says It Will Relaunch After Decade Hiatus

“Backyard Baseball” was a turn-of-the-century computer hit. 
DraftKings
August 2, 2024

DraftKings Adds Tax on Winnings After First Profitable Quarter

The company’s stock fell 5% Friday morning.