Tuesday, May 19, 2026

Michigan Athletic Department Projects More Than $200M In 2022-23 Revenue

  • With little to no football season in 2020, Michigan laid off 21 employees in anticipation of revenue shortfalls.
  • The school announced on Thursday that its budget has finally bounced back.
Syndication: Detroit Free Press

In the fall of 2020, athletic departments nationwide predicted the pandemic would throw their budgets into chaos. 

The University of Michigan, with a budget routinely over $200 million, laid off 21 employees in anticipation of revenue shortfalls with little to no football season. 

Almost two years later, however, it appears the school is bouncing back. On Thursday, athletic director Warde Manuel said there would be balanced budgets for the current year and the 2022-23 fiscal year.

This year, operating revenues and expenses, respectively, should total $197.6 million. 

Ticket sales and conference distributions contributed to the increased revenues, according to the school. 

For next year, the future is bright. Operating revenues should reach $210.9 million, while expenses will clock in at $201.9 million — leaving about $10 million to spare.

The school expects to spend $4.2 million more on financial aid because of both tuition increases and “education-related benefits” — presumably the cash awards schools can now give athletes as a result of the Alston case.

While expenses for game day and teams will go up by $3.7 million, ticket sales should increase by $6.5 million.

The school also expects an extra $9.7 million in conference distributions next year due to media rights revenues — a number that will likely only go up as the Big Ten re-negotiates its broadcast rights.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Is Sports Coverage the Solution to ‘Google Zero’?

The glossy mag is betting sports coverage can arrest a traffic decline.
Sep 1, 2025; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head coach Bill Belichick on the field before the game at Kenan Stadium. Mandatory Credit: Bob Donnan-Imagn Images
opinion

Bill Belichick Takes Revenge on CBS News During Sudden Media Tour

Belichick said he’s requested the transcripts from his now-famous interview.
U.S. Senator Maria Cantwell (D-WA) shakes hands with Shanghai Mayor Gong Zheng during a U.S. congressional delegation's visit in Shanghai, China, May 5, 2026.

As SCORE Act Fails Again, a New College Sports Bill May Emerge

On Monday night, House leadership canceled the vote.
Oct 25, 2025; Cincinnati, Ohio, USA; Cincinnati Bearcats quarterback Brendan Sorsby walks off the field after defeating the Baylor Bears at Nippert Stadium. Mandatory Credit: Aaron Doster-Imagn Images

Texas Tech QB Sorsby Sues NCAA Seeking Eligibility

If deemed ineligible, Sorsby is eyeing the NFL Supplemental Draft.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
May 15, 2026

Expanded March Madness Brings ‘Visibility’ to Women’s Game

Still, some coaches worry that mid-majors will be overlooked.
May 15, 2026

3 Hot Topics at ACC Spring Meetings

Jim Phillips talked PE, Duke-Amazon, and CFP expansion.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
May 14, 2026

Arkansas Reinstates Tennis Teams After Donors Promise Millions

The move comes just 20 days after the programs were initially cut.
May 13, 2026

ACC Still Holding Off on Private Equity Despite Big 12 Leap

“To date, there’s nothing that has made sense,” Jim Phillips said Wednesday.
Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.
May 13, 2026

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”
May 12, 2026

NCAA Warns Baseball Coaches About Canceling Games to Boost Stats

A myriad of Power Four schools canceled games against lower-ranked opponents.