• Loading stock data...
Friday, January 9, 2026

Michigan Athletic Department Projects More Than $200M In 2022-23 Revenue

  • With little to no football season in 2020, Michigan laid off 21 employees in anticipation of revenue shortfalls.
  • The school announced on Thursday that its budget has finally bounced back.
Syndication: Detroit Free Press

In the fall of 2020, athletic departments nationwide predicted the pandemic would throw their budgets into chaos. 

The University of Michigan, with a budget routinely over $200 million, laid off 21 employees in anticipation of revenue shortfalls with little to no football season. 

Almost two years later, however, it appears the school is bouncing back. On Thursday, athletic director Warde Manuel said there would be balanced budgets for the current year and the 2022-23 fiscal year.

This year, operating revenues and expenses, respectively, should total $197.6 million. 

Ticket sales and conference distributions contributed to the increased revenues, according to the school. 

For next year, the future is bright. Operating revenues should reach $210.9 million, while expenses will clock in at $201.9 million — leaving about $10 million to spare.

The school expects to spend $4.2 million more on financial aid because of both tuition increases and “education-related benefits” — presumably the cash awards schools can now give athletes as a result of the Alston case.

While expenses for game day and teams will go up by $3.7 million, ticket sales should increase by $6.5 million.

The school also expects an extra $9.7 million in conference distributions next year due to media rights revenues — a number that will likely only go up as the Big Ten re-negotiates its broadcast rights.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.
Jan 6, 2026; New Orleans, Louisiana, USA; Los Angeles Lakers forward LeBron James (23) reacts against the New Orleans Pelicans during the second half at Smoothie King Center.

LeBron James on the Verge of Losing Two 21-Year Streaks

James has qualified for every All-Star Game since 2024.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.
January 7, 2026

CFP Coaches Thriving—and Cashing In—As Nick Saban Disciples

Head coaches of the four remaining CFP teams had stints under Nick Saban.
Dec 13, 2025; Inglewood, CA, USA; Washington Huskies quarterback Demond Williams Jr. (2) is forced out of bounds by Boise State Broncos defensive back Jeremiah Earby (6) after a catching a pass in the second half of the LA Bowl at SoFi Stadium.
January 7, 2026

Washington Considers Suing Former QB Demond Williams

Washington wants to hold Williams accountable for certain buyout provisions.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Dec 31, 2025; Arlington, TX, USA; Miami Hurricanes offensive lineman Jaden Wilkerson (71) walks off the field after the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium.
January 7, 2026

ACC Only Power Conference Giving CFP Teams 100% of Payout

Big Ten, Big 12 share distributions equally; SEC has a hybrid model.
exclusive
January 7, 2026

Mark Cuban Increases His Indiana Football Spending for Transfer Portal

Cuban graduated from Indiana in 1981. 
Sep 13, 2025; Ann Arbor, Michigan, USA; Michigan Wolverines quarterback Bryce Underwood (19) passes in the first half against the Central Michigan Chippewas at Michigan Stadium.
January 6, 2026

Bryce Underwood to Stay at Michigan for Sophomore Season

Underwood led the Wolverines to 9–4 as a true freshman.
Nov 1, 2025; Salt Lake City, Utah, USA; Cincinnati Bearcats quarterback Brendan Sorsby (2) warms up before the game against the Utah Utes at Rice-Eccles Stadium.
January 5, 2026

Million-Dollar QBs Dominate College Football’s Transfer Portal Window

A single transfer portal window is running Jan. 2–16.