Thursday, May 14, 2026

Michigan Athletic Department Projects More Than $200M In 2022-23 Revenue

  • With little to no football season in 2020, Michigan laid off 21 employees in anticipation of revenue shortfalls.
  • The school announced on Thursday that its budget has finally bounced back.
Syndication: Detroit Free Press

In the fall of 2020, athletic departments nationwide predicted the pandemic would throw their budgets into chaos. 

The University of Michigan, with a budget routinely over $200 million, laid off 21 employees in anticipation of revenue shortfalls with little to no football season. 

Almost two years later, however, it appears the school is bouncing back. On Thursday, athletic director Warde Manuel said there would be balanced budgets for the current year and the 2022-23 fiscal year.

This year, operating revenues and expenses, respectively, should total $197.6 million. 

Ticket sales and conference distributions contributed to the increased revenues, according to the school. 

For next year, the future is bright. Operating revenues should reach $210.9 million, while expenses will clock in at $201.9 million — leaving about $10 million to spare.

The school expects to spend $4.2 million more on financial aid because of both tuition increases and “education-related benefits” — presumably the cash awards schools can now give athletes as a result of the Alston case.

While expenses for game day and teams will go up by $3.7 million, ticket sales should increase by $6.5 million.

The school also expects an extra $9.7 million in conference distributions next year due to media rights revenues — a number that will likely only go up as the Big Ten re-negotiates its broadcast rights.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Arkansas Reinstates Tennis Teams After Donors Promise Millions

The move comes just 20 days after the programs were initially cut.

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
Mar 15, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips hands the championship trophy to Duke Blue Devils head coach Jon Scheyer after the 2025 ACC Conference Championship game against the Louisville Cardinals at Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images

ACC Backs Duke-Amazon Deal Despite Big Ten Concerns

ACC commissioner Jim Phillips revealed ESPN was involved in the discussions.

ACC Still Holding Off on Private Equity Despite Big 12 Leap

“To date, there’s nothing that has made sense,” Jim Phillips said Wednesday.

Featured Today

Bart Swings/Falyn Fonoimoana/Avery Poppinga

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Mar 11, 2026; Charlotte, NC, USA; Florida State Seminoles forward Alex Steen (25) reacts with guard Robert McCray V. (6) in the first half at Spectrum Center.

FSU Tests New Revenue Model as Schools Cut Sports

“Cutting sports isn’t part of the equation for us.”
Oct 11, 2025; College Park, Maryland, USA; Nebraska Cornhuskers quarterback Dylan Raiola (15) throws during the second half against the Maryland Terrapins at SECU Stadium.
May 11, 2026

CSC Wins Key NIL Arbitration in Nebraska Football Case

The case centered around deals offered to 18 football players.
May 12, 2026

NCAA Warns Baseball Coaches About Canceling Games to Boost Stats

A myriad of Power Four schools canceled games against lower-ranked opponents.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
Jun 18, 2021; Omaha, Nebraska, USA; Ryan Lochte after the Men’s 200m Individual Medley Finals during the U.S. Olympic Team Trials Swimming competition at CHI Health Center Omaha. Mandatory Credit: Rob Schumacher-USA TODAY Sports
May 11, 2026

Ryan Lochte to Coach College Swimming at $34 an Hour

Missouri State announced it hired the 12-time Olympic medalist on Sunday.
May 8, 2026

Ex-Ohio University Football Coach Sues School Over Firing

Smith admitted to having a romantic relationship with an undergraduate.
exclusive
May 8, 2026

What Illinois’s $20M Jumbotron Says About the Future of CFB Stadiums

Illinois installed the largest video display in college football in January.
Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines guard Roddy Gayle Jr. (11) goes up for a rebound against Connecticut Huskies guard Braylon Mullins (24) and Connecticut Huskies forward Tarris Reed Jr. (5) in the first half during the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.
May 7, 2026

Expanded Basketball Tournaments Will Yield NCAA $50M a Year

The deal guarantees the NCAA will be able to cover additional operating expenses.