• Loading stock data...
Tuesday, October 28, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Meta Pushes Into VR Fitness with Within Acquisition

  • Meta made a major investment in VR fitness on Friday with its acquisition of Within.
  • The company may later produce a wearable.
woman_using_virtual_reality
Meta/Design: Alex Brooks

Fresh off its rebrand from Facebook, Meta announced last week it is acquiring VR fitness company Within.

Within makes VR workout app Supernatural, a subscription fitness app for Meta-owned Oculus Quest. The program offers coached workouts, games, music, and VR environments. On Oct. 26, it added boxing to its catalogue.

Within has raised $56.6 million, primarily from its most recent funding round, a $40 million Series B in July 2017. Temasek and Emerson Collective led the round, which was joined by WPP, Macro Ventures, and existing investors Andreessen Horowitz, 21st Century Fox, and Raine Ventures.

The company also lists Endeavor-owned agency WME, LiveNation, and Vice among its investors.

“We believe fitness will be a massive success in VR,” Meta said in an announcement of the Within acquisition.

  • Meta is believed to be working on a smart watch with movement and biometric-tracking capabilities.
  • In June, the company acquired virtual esports company Big Box VR.
  • It acquired Ready at Dawn, maker of movement-focused VR game series “Lone Echo,” in June 2020.
  • In November 2019, it bought Beat Games, maker of the popular VR workout game “Beat Saber.”

Meta plans to release an Active Pack for its Oculus Quest 2 headset next year to make the hardware better suited to intense workouts.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The South Milwaukee Planet Fitness at 2901 S. Chicago Ave. will relocate to Oak Creek in summer.

‘People Want to Go to the Gym’: Why Fitness M&A Is Surging..

The fitness and gym industry has had strong deal activity in the first half of the year.
Jun 27, 2025; Dallas, Texas, USA; A view of a Wilson basketball and the Dallas Wings logo during the game between the Wings and the Indiana Fever at the American Airlines Center.

Democratic Women’s Caucus Urges WNBA to End CBA Stalemate

The league and WNBPA must reach an agreement by Oct. 31.
Adam Silver

NFL Attempts to Aid NBA in Video Privacy Lawsuit

The NBA is being accused of unlawfully sharing user data with Facebook. 
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
Louisville’s Miller Moss and several of his teammates stopped by Olympus Gaming Lounge to play EA Sports College Football 26 with fans for a meet and greet. July 11, 2025

Saudis, Silver Lake, Jared Kushner Take EA Private in $55B Deal

Electronic Arts makes “Madden,” “EA Sports College Football,” and more.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.
June 25, 2025

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
Sponsored

Why Alexis Ohanian Is Betting Big on Women’s Sports

Alexis Ohanian reflects on his evolution from Reddit cofounder to one of today’s most dynamic sports investors.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.