Wednesday, April 29, 2026

Messi’s MLS Arrival Validates ‘Beckham Strategy’ 16 Years Later

  • MLS took risks pulling out all the stops to bring David Beckham to the LA Galaxy.
  • The English superstar was consequential in securing Messi’s move to the U.S.
Sam Navarro-USA TODAY Sports

Lionel Messi’s MLS debut comes 16 years to the day that David Beckham played his first game for the LA Galaxy on July 21, 2007. 

The English superstar’s move to the U.S. — via a uniquely structured, precedent-setting deal — marked the league’s first true blockbuster signing, one that paved the way for others. Now, Beckham has brought arguably the greatest player of all time to American soccer.

While playing for Real Madrid, Beckham played against Messi’s Barcelona squad just twice before leaving for MLS. Now, the two soccer icons are set to be long-term business partners in South Florida, as Messi’s contract reportedly has an option for equity in Inter Miami.

Part of MLS’ push to lure Beckham was allowing him to purchase an expansion franchise at any point for $25 million. When Inter Miami was officially granted a place in MLS in 2018, the most recent expansion fee was $150 million for Nashville, while Charlotte was awarded a team for $325 million the very next year.

As Beckham struggled to get local support for a new stadium, many looked down upon the cost-friendly deal, which appeared to be costing MLS money. Now, any trepidation is certainly gone. 

The fact remains that there’s no guarantee that Messi would have been drawn to MLS without the option of playing in Miami or playing for Beckham.

It’s now clear that what started as a wild fever dream to have a European star in America began a decade-and-a-half-long process to secure MLS’ future. Whether by design or luck, MLS bringing Beckham to L.A. also brought Messi to Miami.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NWSL Tables Vote to Flip Calendar After Player Opposition

Most players are against a fall-to-spring schedule, the NWSLPA said.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.

Featured Today

blake griffin

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.

Reports Reignite Saudi PIF’s LIV Golf Exit Talk

The Saudi PIF will not fund LIV after the 2026 season.
April 29, 2026

NWSL to Keep Calendar for Rest of Decade After Player Pushback

Most players oppose a calendar flip, the players’ association says.
April 29, 2026

NBA Execs Question New Anti-Tanking Proposal: ‘Doesn’t Make Sense’

Adam Silver sent GMs a new lottery proposal Tuesday.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Paul Rabil
April 29, 2026

Next on the Premier Lacrosse League Roadmap: Team Owners

The PLL’s eight teams are currently all owned by the league.
Jan 10, 2026; Lecanto, Florida, United States; The LIV Golf Promotions trophy is displayed on the first tee during the third round of the LIV Golf Black Diamond Ranch golf tournament at Black Diamond Ranch.
April 28, 2026

Louisiana Expecting LIV Golf to Repay $1.2M for Canceled Event

LIV Golf Louisiana was scheduled for June 25–28.
Mar 8, 2025; Orlando, Florida, USA; Rory McIlroy plays his shot from the third tee during the third round of the Arnold Palmer Invitational golf tournament at Bay Hill.
April 28, 2026

5 of Top 15 Ranked PGA Tour Players Skipping Trump Doral Return

Rory McIlroy and others are not playing the $20 million event.
April 27, 2026

LIV Golf’s New Orleans Debut Set to Be Canceled After Funding Questions

The league was set to debut in New Orleans this summer.