Saturday, June 27, 2026

Messi’s MLS Arrival Validates ‘Beckham Strategy’ 16 Years Later

  • MLS took risks pulling out all the stops to bring David Beckham to the LA Galaxy.
  • The English superstar was consequential in securing Messi’s move to the U.S.
Sam Navarro-USA TODAY Sports

Lionel Messi’s MLS debut comes 16 years to the day that David Beckham played his first game for the LA Galaxy on July 21, 2007. 

The English superstar’s move to the U.S. — via a uniquely structured, precedent-setting deal — marked the league’s first true blockbuster signing, one that paved the way for others. Now, Beckham has brought arguably the greatest player of all time to American soccer.

While playing for Real Madrid, Beckham played against Messi’s Barcelona squad just twice before leaving for MLS. Now, the two soccer icons are set to be long-term business partners in South Florida, as Messi’s contract reportedly has an option for equity in Inter Miami.

Part of MLS’ push to lure Beckham was allowing him to purchase an expansion franchise at any point for $25 million. When Inter Miami was officially granted a place in MLS in 2018, the most recent expansion fee was $150 million for Nashville, while Charlotte was awarded a team for $325 million the very next year.

As Beckham struggled to get local support for a new stadium, many looked down upon the cost-friendly deal, which appeared to be costing MLS money. Now, any trepidation is certainly gone. 

The fact remains that there’s no guarantee that Messi would have been drawn to MLS without the option of playing in Miami or playing for Beckham.

It’s now clear that what started as a wild fever dream to have a European star in America began a decade-and-a-half-long process to secure MLS’ future. Whether by design or luck, MLS bringing Beckham to L.A. also brought Messi to Miami.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Tracy McGrady on Buying ABCD Camp, Investing in the Bills & More.

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Jun 24, 2026; New York City, New York, USA; Norway national soccer team fans show support accompanied by Mr. and Mrs. Met during the MLB game between the New York Mets and the Chicago Cubs at Citi Field.

World Cup Fans Are Taking Over MLB Stadiums

About 8,000 Scottish fans attended the Marlins game Monday night.
Feb 24, 2026; Tempe, Arizona, USA; Los Angeles Angels A general view of the MLB logo and first base during the first inning of a spring training game between the San Francisco Giants and Los Angeles Angels at Tempe Diablo Stadium. Mandatory Credit: Allan Henry-Imagn Images
June 26, 2026

MLBPA: Owners’ Aggressive Labor Proposals Unite Players

The union has decried the perceived attack on “player choice.”
Apr 9, 2026; New York, New York, USA; New York Knicks center Mitchell Robinson (23) secures a rebound during the fourth quarter against the Boston Celtics at Madison Square Garden. Mandatory Credit: Lucas Boland-Imagn Images
June 26, 2026

Knicks Face Second Apron Squeeze After Title

Mitchell Robinson has likely played his final game for the Knicks.
Sponsored

How Daktronics Is Reshaping the Modern MLB Ballpark Experience

The technology powering baseball’s next chapter.
Jun 14, 2026; Washington, D.C., USA; Justin Gaethje (blue gloves) celebrates after winning the UFC Freedom 250 fight against Ilia Topuria (not pictured) at the White House South Lawn. Mandatory Credit: Amber Searls-Imagn Images
June 26, 2026

UFC Touts 34M Global Audience for White House Event

The event’s overall audience doubles with the inclusion of international figures.
June 25, 2026

MLB Owners Escalate Labor Fight With New Contract Proposal

MLB team owners make another radical labor proposal.
FILE PHOTO: A view shows the logo of PGA Tour during the Canadian Open Championship at Oakdale Golf and Country Club in Toronto, Ontario, Canada June 7, 2023. REUTERS/Nick Lachance/File Photo
June 25, 2026

PGA Tour Faces New Sponsorship Test With 2028 Overhaul

Championship Series events will have $20 million purses.
Phoenix Mercury forward Alyssa Thomas (25) scrambles to get up over Indiana Fever guard Caitlin Clark (22) on Wednesday, June 24, 2026, during a game at Gainbridge Fieldhouse in Indianapolis. The Phoenix Mercury defeated the Indiana Fever, 111-109.
June 25, 2026

Caitlin Clark’s Status Unclear After Apparent Throat Punch, Back Injury

The WNBA gave Alyssa Thomas a one-game suspension on Thursday.