• Loading stock data...
Monday, February 2, 2026

Messi’s MLS Arrival Validates ‘Beckham Strategy’ 16 Years Later

  • MLS took risks pulling out all the stops to bring David Beckham to the LA Galaxy.
  • The English superstar was consequential in securing Messi’s move to the U.S.
Sam Navarro-USA TODAY Sports

Lionel Messi’s MLS debut comes 16 years to the day that David Beckham played his first game for the LA Galaxy on July 21, 2007. 

The English superstar’s move to the U.S. — via a uniquely structured, precedent-setting deal — marked the league’s first true blockbuster signing, one that paved the way for others. Now, Beckham has brought arguably the greatest player of all time to American soccer.

While playing for Real Madrid, Beckham played against Messi’s Barcelona squad just twice before leaving for MLS. Now, the two soccer icons are set to be long-term business partners in South Florida, as Messi’s contract reportedly has an option for equity in Inter Miami.

Part of MLS’ push to lure Beckham was allowing him to purchase an expansion franchise at any point for $25 million. When Inter Miami was officially granted a place in MLS in 2018, the most recent expansion fee was $150 million for Nashville, while Charlotte was awarded a team for $325 million the very next year.

As Beckham struggled to get local support for a new stadium, many looked down upon the cost-friendly deal, which appeared to be costing MLS money. Now, any trepidation is certainly gone. 

The fact remains that there’s no guarantee that Messi would have been drawn to MLS without the option of playing in Miami or playing for Beckham.

It’s now clear that what started as a wild fever dream to have a European star in America began a decade-and-a-half-long process to secure MLS’ future. Whether by design or luck, MLS bringing Beckham to L.A. also brought Messi to Miami.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

University of Southern California

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Dec 25, 2025; Denver, Colorado, USA; Denver Nuggets forward Spencer Jones (21) reacts against the Minnesota Timberwolves during the second half at Ball Arena

Spencer Jones Is Having a Moment in the NBA—and on LinkedIn

The Nuggets forward and Stanford grad is a prolific poster and investor.
Dec 6, 2025; Fort Lauderdale, Florida, USA; Vancouver Whitecaps FC forward Brian White (24) controls the ball defended by Inter Miami defender Maximiliano Falcon (37) in the first half during the 2025 MLS Cup at Chase Stadium.

MLS Jumps Into Prediction Markets With Polymarket Deal

It joins the NHL in embracing the controversial prediction-market industry.
Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.

Featured Today

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
January 9, 2026

NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
Jan 29, 2026; Santa Clara, California, USA; A general overall aerial view of Levi's Stadium, the site of Super Bowl 60 between the New England Patriots and the Seattle Seahawks
January 31, 2026

Super Bowl LX Events Will Spread From San Francisco to San Jose

Levi’s Stadium is a trafficky 40 miles south of downtown San Francisco.
February 1, 2026

Big Questions for Roger Goodell As Super Bowl Week Kicks Off

Media, the schedule, and ownership issues are among the topics he’ll likely address.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 31, 2026

Unrivaled Sets Several Attendance Records in Philadelphia

The league drew more than 20,000 in its first tour stop.
Jan 4, 2026; Minneapolis, Minnesota, USA; Minnesota Vikings safety Harrison Smith (22) teammates greet him on the sideline against the Green Bay Packers during the fourth quarter at U.S. Bank Stadium.
January 30, 2026

NFL Coach and GM Cycle Bleeding Into Super Bowl Week

The Vikings fired GM Kwesi Adofo-Mensah on Friday.
January 30, 2026

WNBA Players, Owners Set for High-Stakes Meeting As CBA Talks Stall

The start of the WNBA season could be on the line.
January 30, 2026

New UFL Investor Mike Repole Still Believes in Spring Football

Repole thinks recognizable coaches will draw NFL fans.