Thursday, November 12, 2026

Messi Mania Turns Sour, Even Before the 2024 MLS Season Starts

  • Hong Kong fans boo, demand refunds after Argentinian superstar misses a friendly match.
  • Heavy schedule amplifies concerns about the 36-year-old Messi’s condition.
Lionel Messi
Victor Fraile-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Lionel Messi experience in MLS ended 2023 in downbeat fashion, and ’24 is starting even uglier, spotlighting the risks for the league and Inter Miami in counting on the Argentinian superstar for sustained, large-scale business growth.

After injuries to Messi and a six-match winless streak marred the conclusion of Inter Miami’s season last year following an initial surge of fan interest, a preseason tour by the club has revealed more problems. 

An ambitious and still-ongoing trip that has included stops in El Salvador, Dallas, Saudi Arabia, and most recently Hong Kong has generated just one win and a tie in five matches. More troubling, a Sunday match in Hong Kong featured fans booing and demanding ticket refunds as both Messi and teammate Luis Suárez did not play due to further injuries. 

Tatler XFEST Hong Kong, organizer of the match, is now withdrawing from roughly $2 million in government grants related to the event. Messi had been a key fixture in prematch advertising, and on Friday, Inter Miami coach Gerardo “Tata” Martino said Messi was “likely” to play in Hong Kong, further heightening fan expectations. 

“The [Hong Kong] government, as well as football fans, are extremely disappointed that Messi could neither play in the friendly match, nor explain to the fans in person upon request,” Hong Kong officials said. “The way that the organizer and Inter Miami handled the situation could not meet the expectations of the fans who showed strong support to Messi, especially those visitors who came all the way here for the match.”

The preseason tour further spotlights load management issues that have increasingly become a prevalent concern in soccer, drawing public remarks from other icons in the sport such as French superstar Kylian Mbappé. For Inter Miami, the matches will precede a 34-game MLS regular season, as well as planned appearances in the Leagues Cup and Concacaf Champions Cup—adding to the pressure on the 36-year-old Messi and whether his body will hold up to the demand. 

Two more matches are scheduled for the current Inter Miami preseason tour: Wednesday in Tokyo against Japan’s Vissel Kobe, and back in Miami on Feb. 15 against Argentinian club Newell’s Old Boys. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 3, 2026; Fort Collins, Colorado, USA; Oregon State Beavers wide receiver Jesse Legree (12) catches a pass from quarterback Braden Atkinson (2) in the second half against the Colorado State Rams at Sonny Lubick Field at Canvas Stadium. Mandatory Credit: Andrew Rydland-Imagn Images

Oregon State Keeps Its Star QB-WR Duo Amid $48M Fundraising Push

An Alabama-style front office and a $24M gift have fueled OSU’s turnaround.

Bears Stadium Saga Draws Flurry of Unsolicited Bids

Local developers are touting a previously rejected stadium site.
Nov 10, 2026; New York, New York, USA; New York Knicks guard Mikal Bridges (25) blocks the shot of Milwaukee Bucks forward Nate Ament (15) in the first quarter at Madison Square Garden.

‘Ridiculous’: NYC Council Member Presses MSG on ‘Ban the Scan’ Bill

Hanif told FOS she remains willing to discuss her bill with MSG.

NFL Viewership Climbs As ESPN, Amazon Deliver Double-Digit Gains

ESPN and Amazon have generated significant audience increases.
podcast thumbnail mobile
Front Office Sports Today

11/12/26 – LIV Liquidation Plan, Polymarket Layoffs, Russini’s Crashed Debut

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?

Boras Sees Skubal Deal Coming Before Expected MLB Lockout

A potentially historic free agent deal runs up against economic uncertainty.
November 11, 2026

Mike Tomlin Knows Coaching Talk Is ‘Going to Come Up’ Soon

The ex-Steelers coach is “enjoying” his NBC Sports role.
November 12, 2026

Softball Players Reach Deal With Athletes Unlimited to Form Union

The league recognized the union a month after the group launched.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Nov 10, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Jaylen Brown (7) controls the ball against Boston Celtics forward Jayson Tatum (0) during the first quarter at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images
November 11, 2026

NBC Plays Up Tatum-Brown Rivalry With Netflix-Style Open

Tatum’s Celtics and Brown’s Sixers will meet three more times this season.
Nov 8, 2026; Madrid, ESP; A general overall view of the 2026 NFL Madrid Game at an empty Bernabeu Stadium. Mandatory Credit: Kirby Lee-Imagn Images
November 11, 2026

NFL Network’s Europe Games Average a Record 6.9M in First ESPN Season

NFL Network games this season also stream on the ESPN app.
November 11, 2026

WTGL Debut Averages 97,000 Viewers on ESPN

The league has eight more regular season matches in the next month.
November 11, 2026

NBA Scores, Standings Still Lopsided Despite Tanking Reforms

The NBA approved new lottery rules in May.