Saturday, November 14, 2026

Messi Mania Turns Sour, Even Before the 2024 MLS Season Starts

  • Hong Kong fans boo, demand refunds after Argentinian superstar misses a friendly match.
  • Heavy schedule amplifies concerns about the 36-year-old Messi’s condition.
Lionel Messi
Victor Fraile-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The Lionel Messi experience in MLS ended 2023 in downbeat fashion, and ’24 is starting even uglier, spotlighting the risks for the league and Inter Miami in counting on the Argentinian superstar for sustained, large-scale business growth.

After injuries to Messi and a six-match winless streak marred the conclusion of Inter Miami’s season last year following an initial surge of fan interest, a preseason tour by the club has revealed more problems. 

An ambitious and still-ongoing trip that has included stops in El Salvador, Dallas, Saudi Arabia, and most recently Hong Kong has generated just one win and a tie in five matches. More troubling, a Sunday match in Hong Kong featured fans booing and demanding ticket refunds as both Messi and teammate Luis Suárez did not play due to further injuries. 

Tatler XFEST Hong Kong, organizer of the match, is now withdrawing from roughly $2 million in government grants related to the event. Messi had been a key fixture in prematch advertising, and on Friday, Inter Miami coach Gerardo “Tata” Martino said Messi was “likely” to play in Hong Kong, further heightening fan expectations. 

“The [Hong Kong] government, as well as football fans, are extremely disappointed that Messi could neither play in the friendly match, nor explain to the fans in person upon request,” Hong Kong officials said. “The way that the organizer and Inter Miami handled the situation could not meet the expectations of the fans who showed strong support to Messi, especially those visitors who came all the way here for the match.”

The preseason tour further spotlights load management issues that have increasingly become a prevalent concern in soccer, drawing public remarks from other icons in the sport such as French superstar Kylian Mbappé. For Inter Miami, the matches will precede a 34-game MLS regular season, as well as planned appearances in the Leagues Cup and Concacaf Champions Cup—adding to the pressure on the 36-year-old Messi and whether his body will hold up to the demand. 

Two more matches are scheduled for the current Inter Miami preseason tour: Wednesday in Tokyo against Japan’s Vissel Kobe, and back in Miami on Feb. 15 against Argentinian club Newell’s Old Boys. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

College Football Teams Caught Up in Nationwide Flight Stoppage

Three Big Ten teams are still trying to travel to game sites.

A’s Owner John Fisher Exits MLS With $625M Earthquakes Deal

The A’s owner put the Earthquakes up for sale in June 2025.
Jessica Pegula returns to Linda Noskova during their last round-robin group match at the WTA Finals in Indian Wells, Calif., on Thurs., Nov. 12, 2026.

WTA Chair Believes She Has Road Map Out of Financial Hole

The WTA’s fragile finances have prompted concerns from players.
Exclusive

Dianna Russini Will Seek Credential for Super Bowl Radio Row

Some NFL teams cite her association with BetUS as an issue.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

Soccer Football - Premier League - Aston Villa v Brentford - Villa Park, Birmingham, Britain - October 10, 2026 Aston Villa's Boubacar Kamara applauds fans after the match

English Soccer Still Inundated by Gambling Ads Despite Jersey Ban

The ban on front-of-shirt gambling ads looks strict, but it’s largely cosmetic.
West Wind Mahjong
November 11, 2026

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Tracy McGrady Fornt Office Sports
First at FOS

Tracy McGrady Says Magic Reached Out About Retiring His Jersey

McGrady played 4 of his 16 NBA seasons in Orlando.
November 12, 2026

Softball Players Reach Deal With Athletes Unlimited to Form Union

The league recognized the union a month after the group launched.
November 12, 2026

Boras Sees Skubal Deal Coming Before Expected MLB Lockout

A potentially historic free agent deal runs up against economic uncertainty.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 11, 2026

Mike Tomlin Knows Coaching Talk Is ‘Going to Come Up’ Soon

The ex-Steelers coach is “enjoying” his NBC Sports role.
Nov 10, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Jaylen Brown (7) controls the ball against Boston Celtics forward Jayson Tatum (0) during the first quarter at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images
November 11, 2026

NBC Plays Up Tatum-Brown Rivalry With Netflix-Style Open

Tatum’s Celtics and Brown’s Sixers will meet three more times this season.
Nov 8, 2026; Madrid, ESP; A general overall view of the 2026 NFL Madrid Game at an empty Bernabeu Stadium. Mandatory Credit: Kirby Lee-Imagn Images
November 11, 2026

NFL Network’s Europe Games Average a Record 6.9M in First ESPN Season

NFL Network games this season also stream on the ESPN app.
November 11, 2026

WTGL Debut Averages 97,000 Viewers on ESPN

The league has eight more regular season matches in the next month.