Tuesday, September 29, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Messi, Inter Miami Dominate MLS Jersey Sales As Playoffs Draw Near

  • Lionel Messi once again has the top-selling jersey in MLS.
  • Three other Inter Miami players cracked the top 15.
Nathan Ray Seebeck-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Inter Miami is heading into the final month of the MLS regular season with a huge lead atop the standings, and—to the surprise of no one—star striker Lionel Messi is yet again leading the league in jersey sales.

Messi returned to Miami’s starting lineup Saturday after a three-plus month absence in which he helped Argentina win Copa América but also sustained an ankle injury. But his MLS squad has been humming along over the summer, and three of his teammates join Messi inside the top 15 of the league’s jersey sales list released Tuesday: Luis Suárez (second), Sergio Busquets (11th), and Jordi Alba (15th). The popular international quartet previously played together at Barcelona.

Last year, Messi topped the list in his debut MLS season, and he was joined in the top 25 by Miami teammates Busquets (13th) and Josef Martínez (21st). This year, LAFC’s Denis Bouanga, FC Cincinnati’s Luciano Acosta, and the Columbus Crew’s Cucho Hernández rounded out the top five MLS jersey sales. 

Also benefiting from the Messi Mania are Adidas, MLS’s jersey provider, and Fanatics, which runs the league’s online store.

Building Blocks

While Inter Miami has been extremely successful on the pitch this year, there has been a setback off it.

In July, the club formally announced it was delaying the opening of its 25,000-seat, $350 million stadium by one year to 2026. When Messi signed with Miami in 2023, he agreed to a three-year deal that allowed the MLS club to market a new venue opening in 2025 with the Argentine superstar on the field. Messi would be 38 at the new stadium opening date in 2026.

Last fall, Miami sold out of its 2024 season tickets for its 19,000-seat Chase Stadium shortly after the previous season ended.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

podcast thumbnail mobile
Front Office Sports Today

9/28/26 – College Sports Bill Vote, Man City Found Guilty, Phillies Survive Collapse

0:00

Featured Today

Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”

MLB Black Monday Begins With Mariners Shake-Up

Seattle kicked off a wave of expected leadership changes across MLB.
September 28, 2026

Sunday’s Biggest NFL Games Plagued by Debatable Calls

There’s no obvious solution for judgment calls.
Sep 25, 2026; Medinah, Illinois, USA; Scottie Scheffler of the U.S. Team tees off on the first hole during the second round of the Presidents Cup.
September 28, 2026

Why Tennis Australia Is Running the Next Presidents Cup in 2028

The 2028 Presidents Cup will take place in Melbourne.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Jun 26, 2026; Chaska, Minnesota, USA; Charley Hull reacts to her putt on the third hole during the second round of the KPMG Women's PGA Championship golf tournament. Mandatory Credit: Matt Krohn-Imagn Images
September 28, 2026

Saudi PIF Cuts $15M Series From Ladies European Tour

The PIF Global Series has five LET events this year.
September 27, 2026

MLB Attendance Grows for Fourth Straight Year

The league drew 0.5% more fans than it did last year.
September 27, 2026

NFL Dodges Worst-Case Scenario With Brazil Field

The main story was the players, not the playing surface.
September 27, 2026

New-Look MLB Playoff Field Is Now Set

A wild and wet Sunday completed the 2026 regular season.