Monday, July 27, 2026

Messi, Inter Miami Dominate MLS Jersey Sales As Playoffs Draw Near

  • Lionel Messi once again has the top-selling jersey in MLS.
  • Three other Inter Miami players cracked the top 15.
Nathan Ray Seebeck-Imagn Images

Inter Miami is heading into the final month of the MLS regular season with a huge lead atop the standings, and—to the surprise of no one—star striker Lionel Messi is yet again leading the league in jersey sales.

Messi returned to Miami’s starting lineup Saturday after a three-plus month absence in which he helped Argentina win Copa América but also sustained an ankle injury. But his MLS squad has been humming along over the summer, and three of his teammates join Messi inside the top 15 of the league’s jersey sales list released Tuesday: Luis Suárez (second), Sergio Busquets (11th), and Jordi Alba (15th). The popular international quartet previously played together at Barcelona.

Last year, Messi topped the list in his debut MLS season, and he was joined in the top 25 by Miami teammates Busquets (13th) and Josef Martínez (21st). This year, LAFC’s Denis Bouanga, FC Cincinnati’s Luciano Acosta, and the Columbus Crew’s Cucho Hernández rounded out the top five MLS jersey sales. 

Also benefiting from the Messi Mania are Adidas, MLS’s jersey provider, and Fanatics, which runs the league’s online store.

Building Blocks

While Inter Miami has been extremely successful on the pitch this year, there has been a setback off it.

In July, the club formally announced it was delaying the opening of its 25,000-seat, $350 million stadium by one year to 2026. When Messi signed with Miami in 2023, he agreed to a three-year deal that allowed the MLS club to market a new venue opening in 2025 with the Argentine superstar on the field. Messi would be 38 at the new stadium opening date in 2026.

Last fall, Miami sold out of its 2024 season tickets for its 19,000-seat Chase Stadium shortly after the previous season ended.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Messi to Skip Another MLS All-Star Game, but Avoids Repeat Ban

Messi just led Argentina to its second straight World Cup Final.

How 6 World Cup Games Turned One Man Into a Philadelphia Legend

Jimmy King gave the inside look into Philadelphia’s World Cup.

6 Takeaways From 9 World Cup Stadiums

From parking to climate, what we learned in 39 days of soccer.

The 2030 World Cup Wish List

FIFA is at a crossroads on several key issues.
podcast thumbnail mobile
Front Office Sports Today

7/24/26 – Mark Cuban Buys Into A’s, Raiders Sign Mendoza, Sophie Cunningham’s Meteoric Rise

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.

LeBron’s Decision Leaves Three Big Questions for the NBA

James’s decision allows free agency to finish.
July 25, 2026

Engelbert Dodges Question on Her Future as Commissioner

The WNBA commissioner has been under pressure over multiple perceived scandals.
July 26, 2026

WNBA Will Tackle Officiating Woes With New Replay Center

The WNBA will use the NBA’s replay center facility in New Jersey.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 24, 2026

Packers Made Whopping $753 Million in Revenue Last Season

The Packers, and the NFL overall, remain a financial behemoth.
July 24, 2026

18-Game NFL Season On Hold After Super Bowl LXII Date Set

Nearly two years after awarding the game, the NFL sets a date.
Men BMX Park Final, X Games
July 24, 2026

What ‘X Games Has That Everybody Wants’: A Young Audience

Founder athletes including Chloe Kim and Eileen Gu have equity in the business.
Apr 1, 2026; Phoenix, Arizona, USA; Detroit Tigers pitcher Tarik Skubal in the fifth inning against the Arizona Diamondbacks at Chase Field. Mandatory Credit: Mark J. Rebilas-Imagn Images
July 24, 2026

Tarik Skubal Makes Plea to Stay in Detroit Ahead of Trade Deadline

Skubal could make his final home start for Detroit on Friday.