Wednesday, November 4, 2026

Messi, Inter Miami Dominate MLS Jersey Sales As Playoffs Draw Near

  • Lionel Messi once again has the top-selling jersey in MLS.
  • Three other Inter Miami players cracked the top 15.
Nathan Ray Seebeck-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Inter Miami is heading into the final month of the MLS regular season with a huge lead atop the standings, and—to the surprise of no one—star striker Lionel Messi is yet again leading the league in jersey sales.

Messi returned to Miami’s starting lineup Saturday after a three-plus month absence in which he helped Argentina win Copa América but also sustained an ankle injury. But his MLS squad has been humming along over the summer, and three of his teammates join Messi inside the top 15 of the league’s jersey sales list released Tuesday: Luis Suárez (second), Sergio Busquets (11th), and Jordi Alba (15th). The popular international quartet previously played together at Barcelona.

Last year, Messi topped the list in his debut MLS season, and he was joined in the top 25 by Miami teammates Busquets (13th) and Josef Martínez (21st). This year, LAFC’s Denis Bouanga, FC Cincinnati’s Luciano Acosta, and the Columbus Crew’s Cucho Hernández rounded out the top five MLS jersey sales. 

Also benefiting from the Messi Mania are Adidas, MLS’s jersey provider, and Fanatics, which runs the league’s online store.

Building Blocks

While Inter Miami has been extremely successful on the pitch this year, there has been a setback off it.

In July, the club formally announced it was delaying the opening of its 25,000-seat, $350 million stadium by one year to 2026. When Messi signed with Miami in 2023, he agreed to a three-year deal that allowed the MLS club to market a new venue opening in 2025 with the Argentine superstar on the field. Messi would be 38 at the new stadium opening date in 2026.

Last fall, Miami sold out of its 2024 season tickets for its 19,000-seat Chase Stadium shortly after the previous season ended.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ken Griffin’s $32M to GOP Towers Over Soccer Election Spending

MLS owners spent about $4.5 million on the midterms.

Pro Sports Owners Have Poured Over $100 Million Into the Midterms

Mavs owner Miriam Adelson is by far the biggest spender in sports.

Mbappé Apologizes for ‘Dictator’ Joke As Chinese Brands Flee

Mbappé laughed about a meme that superimposes his face onto Mao Zedong’s.
Oct 17, 2026; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) on the field against the Gotham FC during the first half at Audi Field.

NWSL Abandons ‘Rodman Rule’ Restrictions

All players are now eligible to receive the league’s maximum salary.
podcast thumbnail mobile
Front Office Sports Today

11/4/26 – MLB Wants to Delay Salary Cap, WNBA Finals Record, What’s Next for ‘PTI’?

0:00

Featured Today

Pickering High School North

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Sep 9, 2024; Santa Clara, California, USA; San Francisco 49ers wide receiver Brandon Aiyuk (11) is introduced to the crowd before the game against the New York Jets at Levi's Stadium. Mandatory Credit: Darren Yamashita-Imagn Images

Brandon Aiyuk’s NFL Reinstatement Bid Could Force 49ers’ Hand

San Francisco may soon have to decide the receiver’s future.
November 3, 2026

Chiefs Help Carry CBS to NFL Ratings Boost

The network has the season’s two most-watched broadcasts—both were Chiefs games.
Sep 14, 2025; College Park, Georgia, USA; Atlanta Dream vice president Renee Montgomery watches a game against the Indiana Fever in the first quarter during game one of round one for the 2025 WNBA Playoffs at Gateway Center Arena at College Park
November 4, 2026

Renee Montgomery Cautions Friends Running for WNBA Commissioner

She says “it’s not a job that gives you love back.”
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
November 3, 2026

MLB Raises Salary Cap Offer, Pushes Start Back to 2028

Management is continuing its ardent push for a hard cap and floor.
Nov 30, 2024; Toronto, ON, CANADA; Boston Fleet forward Hannah Bilka (19) collides with Toronto Sceptres defender Allie Munroe (12) in the second period at Coca-Cola Coliseum.
November 3, 2026

PWHL Insists Mark Walter Isn’t Selling League

The league maintains that it remains firmly under Walter’s ownership.
November 3, 2026

Jon Rahm Willing to Accept Penalties to Rejoin PGA Tour

Rahm said he has yet to have a discussion with the PGA Tour.
November 3, 2026

Caleb Williams Wears Cleats With No Visible Logos After NFL Fines

Williams says he wanted to minimize distractions after two costly NFL fines.