Tuesday, October 20, 2026

Messi, Inter Miami Dominate MLS Jersey Sales As Playoffs Draw Near

  • Lionel Messi once again has the top-selling jersey in MLS.
  • Three other Inter Miami players cracked the top 15.
Nathan Ray Seebeck-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Inter Miami is heading into the final month of the MLS regular season with a huge lead atop the standings, and—to the surprise of no one—star striker Lionel Messi is yet again leading the league in jersey sales.

Messi returned to Miami’s starting lineup Saturday after a three-plus month absence in which he helped Argentina win Copa América but also sustained an ankle injury. But his MLS squad has been humming along over the summer, and three of his teammates join Messi inside the top 15 of the league’s jersey sales list released Tuesday: Luis Suárez (second), Sergio Busquets (11th), and Jordi Alba (15th). The popular international quartet previously played together at Barcelona.

Last year, Messi topped the list in his debut MLS season, and he was joined in the top 25 by Miami teammates Busquets (13th) and Josef Martínez (21st). This year, LAFC’s Denis Bouanga, FC Cincinnati’s Luciano Acosta, and the Columbus Crew’s Cucho Hernández rounded out the top five MLS jersey sales. 

Also benefiting from the Messi Mania are Adidas, MLS’s jersey provider, and Fanatics, which runs the league’s online store.

Building Blocks

While Inter Miami has been extremely successful on the pitch this year, there has been a setback off it.

In July, the club formally announced it was delaying the opening of its 25,000-seat, $350 million stadium by one year to 2026. When Messi signed with Miami in 2023, he agreed to a three-year deal that allowed the MLS club to market a new venue opening in 2025 with the Argentine superstar on the field. Messi would be 38 at the new stadium opening date in 2026.

Last fall, Miami sold out of its 2024 season tickets for its 19,000-seat Chase Stadium shortly after the previous season ended.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.

Jessica Berman Says Failed Victory+ Deal Was Risk Worth Taking

The NWSL had a deal with failed streamer Victory+.

MLS Not Looking Into NYCFC Owners Over Man City Violations

Manchester City was found guilty of breaching Premier League financial rules.
podcast thumbnail mobile
Front Office Sports Today

10/20/26 – Knicks’ $4K Opener, Brewers’ $2,800 World Series, Colts Call Peyton?

0:00

Featured Today

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.

Rays Clinch Pennant, Head to Small-Market World Series

The Rays clinched their third American League pennant.
Oct 4, 2026; Philadelphia, Pennsylvania, USA; Philadelphia Eagles quarterback Jalen Hurts (1) before kick off against the Los Angeles Rams at Lincoln Financial Field. Mandatory Credit: Bill Streicher-Imagn Images
October 19, 2026

Hurts to Miss Rest of Season, Leaving Eagles Without Their $255M QB

Blood clots were found in Hurts’s lungs.
October 19, 2026

5 Biggest Storylines of the NBA Season

The 2026–27 NBA season starts Tuesday.
Sponsored

Why Brands Are Betting On Major League Soccer

Discover why brands are investing in MLS as the league builds on World Cup momentum to drive fan engagement and sponsorship growth.
October 18, 2026

The Chiefs’ Revival Has Given the NFL Its Marquee Team Back

With Mahomes back, they’re 5–0.
October 18, 2026

NFL Says Paris Game Still on As French Protests Escalate

Unrest has grown in France in recent days.
October 17, 2026

Engelbert: Next Commissioner Must Build on WNBA’s Growth

Adam Silver announced Engelbert’s retirement in September.
October 17, 2026

How the Valkyries and Dream Reflect the WNBA’s Evolution

Game 1 of the 2026 WNBA Finals is Saturday.