Saturday, July 11, 2026

Messi, Inter Miami Dominate MLS Jersey Sales As Playoffs Draw Near

  • Lionel Messi once again has the top-selling jersey in MLS.
  • Three other Inter Miami players cracked the top 15.
Nathan Ray Seebeck-Imagn Images

Inter Miami is heading into the final month of the MLS regular season with a huge lead atop the standings, and—to the surprise of no one—star striker Lionel Messi is yet again leading the league in jersey sales.

Messi returned to Miami’s starting lineup Saturday after a three-plus month absence in which he helped Argentina win Copa América but also sustained an ankle injury. But his MLS squad has been humming along over the summer, and three of his teammates join Messi inside the top 15 of the league’s jersey sales list released Tuesday: Luis Suárez (second), Sergio Busquets (11th), and Jordi Alba (15th). The popular international quartet previously played together at Barcelona.

Last year, Messi topped the list in his debut MLS season, and he was joined in the top 25 by Miami teammates Busquets (13th) and Josef Martínez (21st). This year, LAFC’s Denis Bouanga, FC Cincinnati’s Luciano Acosta, and the Columbus Crew’s Cucho Hernández rounded out the top five MLS jersey sales. 

Also benefiting from the Messi Mania are Adidas, MLS’s jersey provider, and Fanatics, which runs the league’s online store.

Building Blocks

While Inter Miami has been extremely successful on the pitch this year, there has been a setback off it.

In July, the club formally announced it was delaying the opening of its 25,000-seat, $350 million stadium by one year to 2026. When Messi signed with Miami in 2023, he agreed to a three-year deal that allowed the MLS club to market a new venue opening in 2025 with the Argentine superstar on the field. Messi would be 38 at the new stadium opening date in 2026.

Last fall, Miami sold out of its 2024 season tickets for its 19,000-seat Chase Stadium shortly after the previous season ended.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

MLB World Cup Takeovers Continue in Miami

England plays Norway in the World Cup quarterfinal in Miami.

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 6, 2026; Seattle, Washington, U.S.; Belgium's Charles De Ketelaere in action with Antonee Robinson of the U.S.

U.S.-Belgium World Cup Match Sets Ratings Record, With 50M Viewers

Both networks extended their historic viewership runs during the tournament.
July 5, 2026; East Rutherford, New Jersey, U.S.; Brazil's Endrick looks dejected after the match as Brazil are eliminated from the World Cup. Mandatory Credit: Caean Couto-Imagn Images

How to Survive a Premature World Cup Exit

What can history tell us about disappointing World Cup exits?
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
Jul 10, 2021; Las Vegas, Nevada, USA; Conor McGregor fights Dustin Poirier during UFC 264 at T-Mobile Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

UFC Eyes Record-Setting Weekend with McGregor’s Return

Dana White said UFC 329 will be the highest gate in UFC history.
Dec 16, 2025; Las Vegas, Nevada, USA; NBA commissioner Adam Silver speaks during press conference at the Emirates NBA Cup Final at T-Mobile Arena. Mandatory Credit: Kirby Lee-Imagn Images
July 9, 2026

NBA Expansion Heats Up in Vegas, Slows in Seattle

Multiple potential bidders have expressed interest in Vegas in recent weeks.
Mar 21, 2026; Dallas, Texas, USA; LA Clippers forward Kawhi Leonard (2) controls the ball during the second quarter against the Dallas Mavericks at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
July 9, 2026

Kawhi Leonard Trade on Hold Until NBA Wraps Investigation

The Raptors agreed to acquire Leonard from the Clippers in June.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Nov 26, 2025; Anaheim, California, USA; Anaheim Ducks center Leo Carlsson (91) gestures after scoring during the second period against the Vancouver Canucks at Honda Center. Mandatory Credit: William Liang-Imagn Images
July 9, 2026

Ducks Match Record-Setting Offer Sheet for Leo Carlsson

The contract’s $18 million AAV is a new NHL record.
Jan 17, 2025; Miami, Florida, USA; Miami Heat guard Terry Rozier (2) drives to the basket against the Denver Nuggets during the fourth quarter at Kaseya Center. Mandatory Credit: Sam Navarro-Imagn Images
July 8, 2026

Judge Deals Blow to Rozier’s NBA Comeback Bid

Rozier was arrested in October as part of the federal gambling probe.
Mar 28, 2024; Montreal, Quebec, CAN; View of a Philadelphia Flyers logo on a jersey worn by a member of the team against the Montreal Canadiens during the second period at Bell Centre. Mandatory Credit: David Kirouac-USA TODAY Sports
July 8, 2026

Flyers Owner Remains in Limbo Amid Comcast Spin-Off

Sources say Comcast Spectacor’s long-term home is still unclear.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports
July 8, 2026

MLB Takes Another Swing at India With Cricket Star

MLB is looking to tap further into the world’s most populous country.