Friday, October 23, 2026

Messi, Inter Miami Dominate MLS Jersey Sales As Playoffs Draw Near

  • Lionel Messi once again has the top-selling jersey in MLS.
  • Three other Inter Miami players cracked the top 15.
Nathan Ray Seebeck-Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Inter Miami is heading into the final month of the MLS regular season with a huge lead atop the standings, and—to the surprise of no one—star striker Lionel Messi is yet again leading the league in jersey sales.

Messi returned to Miami’s starting lineup Saturday after a three-plus month absence in which he helped Argentina win Copa América but also sustained an ankle injury. But his MLS squad has been humming along over the summer, and three of his teammates join Messi inside the top 15 of the league’s jersey sales list released Tuesday: Luis Suárez (second), Sergio Busquets (11th), and Jordi Alba (15th). The popular international quartet previously played together at Barcelona.

Last year, Messi topped the list in his debut MLS season, and he was joined in the top 25 by Miami teammates Busquets (13th) and Josef Martínez (21st). This year, LAFC’s Denis Bouanga, FC Cincinnati’s Luciano Acosta, and the Columbus Crew’s Cucho Hernández rounded out the top five MLS jersey sales. 

Also benefiting from the Messi Mania are Adidas, MLS’s jersey provider, and Fanatics, which runs the league’s online store.

Building Blocks

While Inter Miami has been extremely successful on the pitch this year, there has been a setback off it.

In July, the club formally announced it was delaying the opening of its 25,000-seat, $350 million stadium by one year to 2026. When Messi signed with Miami in 2023, he agreed to a three-year deal that allowed the MLS club to market a new venue opening in 2025 with the Argentine superstar on the field. Messi would be 38 at the new stadium opening date in 2026.

Last fall, Miami sold out of its 2024 season tickets for its 19,000-seat Chase Stadium shortly after the previous season ended.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

FIFA’s World Cup Rights Shake-Up Could Favor NBC Over Fox

It’s bad news for Fox and great news for Telemundo’s parent, NBC.

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.

Jessica Berman Says Failed Victory+ Deal Was Risk Worth Taking

The NWSL had a deal with failed streamer Victory+.
podcast thumbnail mobile
Front Office Sports Today

10/23/26 – JJ Watt Takes CBS Chair, FIFA Rights Shake-Up, Small-Market World Series

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 22, 2026; Milwaukee, WI, USA; The Tampa Bay Rays at American Family Field during a workout session before the 2026 World Series. Mandatory Credit: Michael McLoone-Imagn Images

World Series Game 1 Tickets Dip but Remain on Record Pace

Game 1 remains in line to have the highest World Series get-in price.
October 23, 2026

PGA Tour’s Two-Circuit Shift ‘Well Defined,’ Says Joel Dahmen

The top 20 players on the Challenger Series will be promoted.
Sep 27, 2026; Rio De Janeiro, BRA; A general overall view of Brazil and United States flags on the field during the playing of the national anthem before the 2026 NFL Rio Game between the Dallas Cowboys and the Baltimore Ravens at Maracana Stadium.
October 23, 2026

NFL’s Global Takeover Is Just Beginning

The global slate is likely to swell to 10 games—and beyond.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
Former Major League Baseball Commissioner, Bud Selig, left, is introduced by Brewers broadcaster Brian Anderson at the Clinton Rose Senior Center on July 20, 2026, at a program to celebrate and honor the 755th home run of Hank Aaron from 1976. The event featured the viewing of a textile mural created by local artist, Rosy Petri.
October 23, 2026

Selig Argues for MLB Salary Cap: ‘You Have to Make Adjustments’

Selig unsuccessfully sought a cap while he was the Brewers owner.
October 22, 2026

NBC: NBA Opening Night Tip-Off Most-Watched Ever

The Sixers-Knicks game drew 7.7 million viewers.
October 22, 2026

Brewers Owner Pushes for MLB Salary Cap and Floor

The long-tenured Brewers owner offered vigorous support of a salary cap.
October 22, 2026

Red Bull’s Late Turnaround Gives Verstappen Hope for 2027

Earlier this year, Verstappen suggested retirement was on his mind.