• Loading stock data...
Monday, June 24, 2024

Meet The Rising 25: J’Ron Erby’s Sports Industry Journey

The Rising 25 class of 2019, presented by AB InBev, represents some of the brightest young professionals in the sports industry. Over the next several weeks, we’re proud to introduce you to this year’s winners and highlight some of their achievements to date.

Today, meet J’Ron Erby: a graduate of Wayne State College and a current graduate student at the University of San Francisco.

A native of the San Francisco Bay Area, Erby majored in mass communication and journalism at Wayne State and became the sports editor of the school paper during his junior year. Erby also contributed to Black Sports Online during his time in college. Erby eventually leveraged his writing skills to break into public relations, with internships with the Washington Redskins, San Diego Chargers and San Francisco 49ers as well as a temporary position with the Super Bowl LII PR staff.

In September 2018, Erby became the Content Marketing Coordinator with Alliance of American Football, a position he stayed in until the league ceased operations the following April. Although his AAF journey lasted only eight months, Erby describes his time with the league as one of the proudest accomplishments of his career. 

“When I got to the AAF in September, there was a team of two in marketing,” Erby says. “The league’s Twitter account was at about 10,000 followers and the Instagram account was at about 14,000. We eventually added Dom Lewis to our team as head of social and Christopher Stoney as the creative director. Working together, we were able to elevate the Instagram account to over 500,000 followers and Twitter to over 200,000.”

Erby dreamed of working in sports as a kid and loves working in the industry as a young professional. Nevertheless, he advises future sports professionals to be prepared for the industry’s grittier side.

“There are a lot of benefits that come with working in the industry,” he says. “But when people first try and start out in the industry, they don’t understand a lot of the behind-the-scenes things that play a part in the glamour. It’s great when it all comes together on game day, but there’s so much that we’re doing throughout the week to get to that point. You really got to grind if you want to get to the top and get compensated accordingly.”

More than, Erby believes you have to exude confidence — an attribute he has in spades.

“I’m an extremely confident guy,” he says. “I play that to my advantage. My parents taught me to have faith no matter what obstacles are in front of me and to constantly push forward. In any job, not everything is going to happen perfectly. So look for ways to correct it and improve the current situation.”

Erby believes that each and every aspiring sports business professional can tap into their own confidence in a similar way to get their career off the ground.

“Don’t be afraid to reach out to others and build your network,” he says. “I’d also say be yourself. Find out what it is that sets you apart from other people. Use that to your advantage. No matter your gender, race or creed, you have something that most people will like. Figure out what that is and run with it.”

Meet the full class of 2019 here.

Copy Link
Link Copied
Link Copied

What to Read

Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
May 10, 2024; Lake Forest, IL, USA; Chicago Bears quarterback Caleb Williams during a press conference before Chicago Bears rookie minicamp at Halas Hall.

Caleb Williams Launches Investment Firm Before Signing a Bears Contract

Williams announced 888 Midas for private equity, VC, and real estate deals.
Apr 13, 2024; Hartford, CT, USA; UConn Huskies head coach Dan Hurley greets fans as he arrives at the state capitol before the teams victory parade.

The Many Beneficiaries of Dan Hurley’s UConn Career Crisis

His return inadvertently helped the players, athletic department, and perhaps the conference.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Rising 25 Virtual Gala

Virtual celebration honoring the Rising 25 Class of 2021.
June 12, 2019

Meet the Rising 25: George Steinbrenner IV of Harding Steinbrenner Racing

The youngest team owner in the history of IndyCar, Steinbrenner carries a passion for sports he inherited from his father and grandfather.
October 8, 2020

Rising 25 Virtual Gala

Watch the virtual celebration honoring the Rising 25 Class of 2020.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 10, 2019

Meet the Rising 25: Andre Robinson of the Los Angeles Clippers

Currently a video producer in the NBA, Robinson takes pride in being a point of inspiration for young videographers and people in his hometown.
June 7, 2019

Meet the Rising 25: Zoë White of the Atlanta Hawks

A Stanford graduate, White successfully made the transition to sports marketing after beginning her professional life in sports medicine.
June 5, 2019

Meet the Rising 25: Travis Case of the Los Angeles Kings

Shortly after graduating from Belmont University in 2016, Case began a career in sales that is off to an impressive start.
June 4, 2019

Meet the Rising 25: Samantha Timmons of the USTA

A recent graduate of the University of North Carolina at Charlotte, Timmons has experience connecting with audiences of all kinds.