• Loading stock data...
Wednesday, December 11, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

Meet the Rising 25 Class of 2018: Katie Cook

1. Tell Us About Yourself and Your Current Role

I have been a Manager of Community Development and Growth at Whistle Sports for the past 8 months. Whistle Sports is a digital entertainment and lifestyle brand and we specialize in bringing engaging video content to a younger generation of sports fans. This allows us to bridge the gap between this generation and traditional sports leagues through our partnerships with the NFL, MLB, and NASCAR. Whistle Sports in built up of a community of social media creators and a network of professional athletes, and my primary role is to manage their involvement in branded content, Whistle Sports’ original series, and OTT programming.

2. Where do you see yourself in 15 years/dream job?

This is a difficult question for me to answer because the media and entertainment atmosphere is always changing and I believe that it is nearly impossible to predict where it might be in 15 years. However, this is what I love so much about the industry. It makes every day exciting and is constantly challenging us to get creative and stay on top of the trends that lead to success. While I might not know exactly where I will be in 15 years, I hope to stay creative and be at the forefront of change and development in the sports and entertainment space.

3. Who is your mentor at this point?

There are so many people that I have worked with through my short time in the sports & entertainment professional world that have helped me develop both in and out of the office. One person in particular that has made a large impact on my career since starting at Whistle Sports has been Suemyra Shah. Suemyra is our General Counsel, but she has also spearheaded initiatives for women at Whistle Sports. She is committed to equal opportunity for women in our male-dominated industry and has led countless networking events, including our monthly speaker series featuring other female executives in the sports and entertainment industry. Suemyra has inspired me to push the boundaries and never settle. I hope to one day make an impact on rising women in our industry, as she has with me and many others.

4. What’s one thing you’ve learned early in your career that you didn’t know until you started working in the industry?

I have learned so much in the past few years about this industry that you cannot fully understand being on the outside looking in. Most notably, that the sports and entertainment industry encompasses so much more than just the traditional teams and leagues. Whether you’re watching Dude Perfect make an insane trick shot out of a helicopter or FamousLos analyze an NBA game with his out-of-the-box style, there are countless people out there changing the way we watch sports. This level of creativity and non-traditional sports content will continue to flourish and create even more opportunities for sports to bring people together like they never have before.

5. What does winning the Rising 25 Award mean to you?

Being named to the Rising 25 Award list is an extremely humbling experience and a true honor. I am thankful to have found such a great organization in Whistle Sports that is committed to developing the careers of their employees and, most notably, my team and managers that are my support system every day and nominated me for this award. It is great to see what young people are accomplishing in our industry and makes me excited for the future.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fox Sports Eyeing LIV Golf’s U.S. Media Rights

Fox canned LIV CEO Greg Norman as its lead golf analyst in 2016.
exclusive

ESPN’s Maria Taylor At ‘Half-Yard Line’ of Deal with Rival NBC

ESPN’s Maria Taylor is nearing deal with rival NBC Sports, where she could work on ‘Football Night in America,’ Notre Dame and Olympics.

A Conversation With the Exec Behind ESPN’s NHL TV Coverage

Mark Gross is leading ESPN’s first NHL broadcasts in 16 years. He opened up about his strategy in an interview with Front Office Sports.

As NBA Embraces Private Equity, Minority Stakes In Warriors and Spurs For Sale

Minority stakes in the Golden State Warriors and San Antonio Spurs could be up for grabs just as the league embraces private equity investors.

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.