Thursday, April 23, 2026
    More
    General

    Maximizing Sponsorship ROI in a 21st Century Marketplace

    By
    Aug 27, 2018 | 05:01 pm
    UPDATED Jul 05, 2022 | 05:30 pm

    In the webinar, you will hear from the following: Scott Tilton, CEO @ Hookit, Dave Muye, Global Partnerships @ Feld Entertainment (Supercross), Rob Bloom, Global Head of Digital @ McLaren.

    https://www.youtube.com/watch?v=NTWImN-VUh4&feature=youtu.be

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    Sponsored

    Baseball Is Back: MLB Opening Day Prices Soar
    MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
    Sponsored

    Inside the Sports Experience Economy: How On Location Is Shaping FIFA World Cup 2026™ Hospitality
    On Location is delivering premium, once-in-a-lifetime experiences at the 2026 FIFA World Cup™.
    Sponsored

    A Head Start on History: Early Access to Olympic Hospitality for the LA28 Olympic Games
    From private suites to curated experiences, On Location is redefining how fans and brands show up at LA28.
    Sponsored

    Olympic Hockey Betting Preview: USA and Canada Take Center Ice
    Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.

    Featured Today

    INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
    by

    Why Athletes Are Moonlighting As Sports Photographers
    Athletes are swapping courtside seats for sideline cameras.
    Quinnipiac women's varsity rugby
    April 21, 2026

    The Death of Quinnipiac Women’s Varsity Rugby
    The sudden decision at Ilona Maher’s alma mater left players blindsided.
    April 17, 2026

    The Lawyer Steering the NIL Era
    In the new era of college sports, Darren Heitner is everywhere.
    blake griffin
    April 14, 2026

    Inside Blake Griffin’s Rookie Season at Prime Video
    The six-time All-Star was initially hesitant to enter the media space.

    More in General
    FIFA
    by

    Saudis Awarded 2034 World Cup in Uncontested Vote
    Saudi Arabia was the only option after Australia decided not to bid.
    May 20, 2024

    Top Sports Business Jobs This Week (May 2024)
    Each week, our staff combs through the thousands of job listings from…
    The stands at the Solheim Cup
    September 13, 2024

    LPGA Apologizes for Solheim Cup Fan Bus Debacle
    The USA-Europe women’s team golf event teed off Friday morning.
    Sponsored

    Why Brandon Marshall Bet on Athlete-Owned Media
    Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
    October 3, 2022

    Real Madrid President Renews Call for Super League
    Real Madrid’s president believes that soccer is losing ground.
    August 10, 2022

    PGA Tour Touts Projected Earnings to Keep Players
    The PGA Tour is asking its players to consider their potential futures.
    August 10, 2022

    Bayern Munich to Make Growth Push in U.S. Market
    Bayern Munich is looking to expand its reach in the U.S.
    Nintendo-logo
    August 3, 2022

    Nintendo Profits Underwhelm, Switch Sales Decline
    Nintendo failed to meet expectations in the company’s latest earnings report.