Friday, July 10, 2026

Maximizing Sponsorship ROI in a 21st Century Marketplace

In the webinar, you will hear from the following: Scott Tilton, CEO @ Hookit, Dave Muye, Global Partnerships @ Feld Entertainment (Supercross), Rob Bloom, Global Head of Digital @ McLaren.

https://www.youtube.com/watch?v=NTWImN-VUh4&feature=youtu.be

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