• Loading stock data...
Wednesday, January 28, 2026

Marshawn Lynch, Macklemore Become Minority Owners of Seattle Kraken

  • The duo will promote community activism through the organization.
  • Lynch’s expansion into the NHL complements his minority stakes in other pro sports teams.
Seattle Kraken

Beast Mode has returned to Seattle pro sports — but not football.

On Monday, former Seahawks star Marshawn Lynch joined rapper Macklemore as minority investors in the NHL’s Kraken.

Terms of the deal weren’t disclosed, but investments of this magnitude usually constitute 1% or less of a franchise.

In an interview, Kraken CEO Tod Leiweke said that although the franchise didn’t need new investors at this time, it decided to bring on Lynch and Macklemore for their “interest in community activism through this organization.”

This isn’t Lynch’s first foray into sports team ownership: In April 2021, he invested in his hometown Oakland Roots, who play in the USL Championship — the second division of American professional soccer. He also co-owns the Beasts of the Fan Controlled Football League.

The 35-year-old is also the NFLPA’s Chief Brand Officer, and owns an apparel brand, a cannabis company, and a venture fund. He holds equity stakes in the IFL and FCFL, and endorsement deals with BetMGM, Fanatics, and Skittles, among others.

Per Forbes, the Kraken are worth $875 million — the 13th-highest value in the NHL.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bryson
exclusive

NFL, PGA Tour Won’t Let Players Endorse Prediction Markets

The leagues aren’t swayed by Kalshi’s deal with Bryson DeChambeau.
Paul Bissonette
exclusive

Fan-Favorite NHL Analyst Paul Bissonnette Gets TNT Extension

The ex-NHL enforcer has become a hot TNT broadcaster and Barstool podcaster.
Jan 12, 2026; Buffalo, New York, USA; Buffalo Sabres right wing Alex Tuch (89) looks to make a pass during the second period against the Florida Panthers at KeyBank Center.

With NHL Draft Headed to Buffalo, League Eyes New Stadium for Outdoor..

The expected game will celebrate the 20th anniversary of the first Winter Classic.
Nov 3, 2025; Arlington, Texas, USA; NHL commissioner Gary Bettman looks on before the game between the Dallas Cowboys and the Arizona Cardinals at AT&T Stadium.

NHL, Union ‘Pleased’ With Olympic Arena Progress

The league and union express support for local Olympics organizers.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Puma store

Chinese Sportswear Giant Eyes World Domination With $1.8B Puma Deal

Anta is now the largest shareholder in both Puma and Amer Sports.
Contestants compete in the annual Nathan's hot dog eating contest at Tootsie's 57th Anniversary Birthday Bash on Lower Broadway in Nashville on Oct. 10, 2017.
January 22, 2026

Nathan’s Hot Dog Contest Will Continue Under New Chinese Ownership

Nathan’s expects to keep the contest at Coney Island.
Jan 24, 2026; Dallas, Texas, USA; Dallas Mavericks head coach Jason Kidd motions to his team during the first quarter against the Los Angeles Lakers at the American Airlines Center.
January 27, 2026

Jason Kidd Takes Board Role, Equity Stake in Youth Sports Company

The Mavericks coach is an equity holder and member of the board.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Batbox
January 12, 2026

Bowling’s Blueprint Is Powering the New Social Gaming Boom

New venues are fusing sports, entertainment, and good food.
Sep 27, 2025; Philadelphia, Pennsylvania, USA; Minnesota Twins pitcher Kody Funderburk (55) and catch
December 17, 2025

Twins’ New Investments Value Club at $1.75 Billion

The Twins have also announced a succession plan.
November 27, 2025

Patrick Mahomes Deepens His Adidas Ties, Debuts Golf Gear Line

Mahomes extends Adidas deal and launches his own branded golf apparel line.
TopGolf representatives celebrate their ribbon-cutting ceremony with Bay County residents in Panama City Beach, Fla., June 26, 2025. (
November 18, 2025

Callaway Offloads Topgolf in $1.1 Billion Sale to PE Firm

The deal unwinds Topgolf’s 2020 merger with Callaway.