Lululemon Takes Fitness to Whole New Platform

Lululemon is strengthening its reach with the launch of a new fitness platform and membership program.

The Lululemon Studio Membership, which requires the Lululemon Studio Mirror, will cost $39 per month and includes unlimited access to content from the Studio and its partners, 10% off Lululemon purchases, discounts at partner locations, and more.

• Members will have access to eight studios online and in person including Pure Barre, Rumble, and YogaSix.
• The platform expands on the “more than 10,000 on-demand and live-streamed classes” offered on the Mirror.

Lululemon purchased connected-fitness company Mirror for $500 million in 2020 as more people were seeking at-home fitness options.

The Studio Membership will include the benefits of the Lululemon Essential Membership,  which offers “shopping perks, community experiences, and access to select Lululemon Studio classes at no cost.”

As part of the announcement, Lululemon will offer the Mirror for a “special price” of $795 with free delivery beginning Oct. 5.

Lululemon’s Outlook

Earlier this month, the athletic apparel brand reported a 29% increase in Q2 revenue to $1.87 billion. Lululemon maintains its outlook of doubling net revenue to $12.5 billion from 2021 to 2026.