Tuesday, July 7, 2026

Lululemon Sales Up 24%, Beats Expectations With Strong Quarter

  • Revenue for the period was $2 billion, outpacing expectations.
  • Strong growth in China helped the brand to a successful quarter.
Lululemon
Lululemon

Lululemon hit $2 billion in revenue in its fiscal first quarter, helping the Vancouver-based athleisure brand beat Wall Street expectations — and even its own lofty predictions.

Sales rose by 24% over the previous period, buoyed by a 79% spike in revenue in China. The brand will keep capitalizing on growth there, as the majority of the 30-35 new stores it plans to open will be located there. 

Full-year revenue is now expected to potentially reach $9.51 billion, an increase from previous predictions of as low as $9.31 billion. Lululemon stock is up over 10% since the earnings report.

There was no update on the state of Mirror, the at-home fitness equipment company Lululemon bought in 2020 for $500 million but is now considering selling.

The positive news for Lululemon builds on a strong run for the brand. In 2022, the company’s net revenue rose 30% to $8.1 billion, and the strong start to 2023 “shows the continued momentum in the business,” according to Lululemon CEO Calvin McDonald. 

On the earnings call, McDonald highlighted the “top- and bottom-line results that exceeded our guidance.”

Lululemon’s success is impressive as competitors in the athletic apparel space continue to see mixed results. Nike posted a strong report in its most recent earnings period, while Adidas saw a slight dip.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Physicist Explains Why World Cup Ball Is ‘Flummoxing’ Goalies

New technology, grooves, and altitude all shape the ball’s flight.
Nike store

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.

Tracy McGrady Buying 80% of ABCD as He Revives Legendary Camp

McGrady is bringing back a piece of basketball history.
FILE PHOTO: Golden State Warriors guard Stephen Curry (30) smiles on the court after defeating the Los Angeles Clippers during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.

Curry’s Li-Ning Deal Is a Shot at His Own Jordan Brand

The NBA star signed a reported 10-year, $300 million deal with Li-Ning.
podcast thumbnail mobile
Front Office Sports Today

7/7/26 – USMNT Eliminated by Belgium, Trump’s FIFA Call Scrutinized, Tiger Woods Sells Golf Simulator Company, Giannis Heads to Miami

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.

Golf Brands Are Cashing In on America250-Themed Equipment

Callaway and TaylorMade rolled out collections with significant markups.
May 13, 2026

Sold-Out PGA Championship Tickets Drop Below Face Value Prices

The cheapest competition round ticket is $168 on Thursday.
Lululemon
May 27, 2026

Lululemon Shares Pop After Agreeing to End Dispute With Founder

Chip Wilson in December called for a board shake-up.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Apr 20, 2026; Boston, MA, USA; Sharon Lokedi (101) wins the women's division at the 130th running of the Boston Marathon.
May 12, 2026

Under Armour Pushes Sports Reset Amid Weak Earnings

Revenue was down 1% in the quarter.
April 29, 2026

Adidas’s First Quarter Free of Yeezy Inventory Beats Expectations

Adidas shares surge on strong quarter.
Adidas
April 27, 2026

Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market

Resale listings for the high-profile shoe start at nearly $1,700 a pair.
April 26, 2026

Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike

The milestone long thought unapproachable in competition is achieved twice.