Friday, November 13, 2026

Luka Doncic Rookie Card Sets Record at Auction

  • In its first appearance on the open market, the ultra-rare card sold for $3.12M.
  • A LeBron James rookie patch autograph card is the priciest ever at $5.2M.
Dallas Mavericks star guard Luka Doncic smiles during NBA game
Kevin Jairaj-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

As Luka Doncic’s stock continues to rise in the NBA, so too do the prices on his collectibles.

On Friday, a Doncic rookie patch autograph (RPA) card sold for $3.12 million with buyer’s premium — reportedly the highest amount ever paid for a basketball card at public auction.

The card — a 2018-19 National Treasures RPA Logoman, named for the NBA logo used from the player’s game-worn jersey — is signed by Doncic and numbered 1-of-1.

It’s reportedly the same card that sold in a private transaction for $4.6 million in March 2021 — at the time, the most-expensive basketball card ever.

New York Yankees star player Aaron Judge and Texas Rangers catcher watch ball exit the park

Aaron Judge’s 62nd Home Run Ball Headed to Auction

Fan who caught the ball turned down as much as $3 million.
November 17, 2022

PWCC, which ran the recent auction, was also responsible for brokering the sale of a LeBron James RPA for $5.2 million in April 2021 to become the priciest basketball card ever.

This was the first time the ultra-rare Luka card had hit the open market.

“This was an important moment for the market to decide on the value of Luka’s best trading card,” PWCC’s vice president of sales Jesse Craig said. “The card stood on its own merits [and] if you include private sales, Luka now sits between the high sales for LeBron and [Michael] Jordan. The market confirmed Luka is in rare air in terms of collectability with this sale.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oct 20, 2026; New York, New York, USA; New York Knicks guard Josh Hart (3) brings the ball up court against the Philadelphia 76ers during the first quarter at Madison Square Garden.

Josh Hart Buys Stake in Napoli Basketball

It’s Hart’s first investment in sports ownership, Napoli’s owner told FOS.
Nov 10, 2026; New York, New York, USA; New York Knicks guard Mikal Bridges (25) blocks the shot of Milwaukee Bucks forward Nate Ament (15) in the first quarter at Madison Square Garden.

‘Ridiculous’: NYC Council Member Presses MSG on ‘Ban the Scan’ Bill

Hanif told FOS she remains willing to discuss her bill with MSG.
Exclusive

NBA Doubles Down on Kenny Beecham, Enjoy Basketball

Enjoy Basketball previously had a three-episode pilot deal with the league.
Nov 10, 2026; Philadelphia, Pennsylvania, USA; Philadelphia 76ers guard Jaylen Brown (7) controls the ball against Boston Celtics forward Jayson Tatum (0) during the first quarter at Xfinity Mobile Arena. Mandatory Credit: Bill Streicher-Imagn Images

NBC Plays Up Tatum-Brown Rivalry With Netflix-Style Open

Tatum’s Celtics and Brown’s Sixers will meet three more times this season.
podcast thumbnail mobile
Front Office Sports Today

11/13/26 – NFL Ratings Records, Softball Players Unionize, Skubal Deal Looms

0:00

Featured Today

West Wind Mahjong

Mahjong Mania Has Come for College Sports

Bespoke retailers are cashing in with officially licensed mahjong sets.
November 6, 2026

Can MLS Capitalize on Son-Mania?

Korea and Tottenham fans alike have flocked to LAFC’s away matches.
Pickering High School North
November 4, 2026

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Sponsored

The Hidden Economy of Race Weekend

Learn more about the Vintage Flying Museum and how Spectrum Business is helping them achieve their business goals while fueling their dreams.
Apr 4, 2026; Augusta, Georgia, USA; Detail view of the Masters gnomes during the final round of the Augusta National Women's Amateur golf tournament at Augusta National Golf Club. Mandatory Credit: Michael Madrid-Imagn Images
April 8, 2026

Masters Gnome Mania Dominating Merch Sales in Augusta

The limited supply of the souvenir sells out quickly daily.
Masters
April 7, 2026

Masters Private Jet Demand Nears 4,000 Flights—and Counting

Augusta annually welcomes thousands of private jets during the Masters.
Exclusive
January 20, 2026

Mike Repole and Tom Brady’s NoBull Gets $1B Valuation

NoBull raised $50 million, signed Livvy Dunne, and plans a nutrition division.