LIV Golf’s two new independent board directors have also taken over key director positions at four U.K. holding companies associated with the league, new public records show.
Pirinate Consulting Group CEO Eugene Davis and JZ Advisors founder Jon Zinman on May 4 were appointed directors at LIV Golf LTD, LIV Golf Events LTD, LIV Golf ISE LTD, and Wedge IP Management Co, Limited, according to filings in the U.K. released Monday.
Those entities provide a glimpse into LIV’s finances, like records in October that revealed a $461.8 million in losses for LIV’s non-U.S. operations in 2024. In addition to guiding LIV’s new strategic plans, Davis and Zinman will be tasked with preparing year-end financial recaps and future forecasting for those U.K. companies.
The new appointments coincide with the removal—also on May 4—of those four entities’ three former directors: LIV EVP and head of events Ross Hallett, LIV SVP of impact and sustainability Jake Jones, and Louise Savage, LIV’s longtime general counsel.
Hallett, Jones, and Savage all remain employed by LIV, but no longer hold director positions at the league’s U.K. holding companies.
Saudi PIF governor Yasir Al-Rumayyan, who last month stepped down as chairman of LIV’s board, never held an official position at any of LIV’s U.K. companies.
However, the directors’ report in the 2024 LIV Golf LTD annual report noted there was “material uncertainty” about the company’s future since the PIF had not been able to strike a deal with the PGA Tour, but also noted the PIF had “provided a letter of support” assuring sufficient financial resources.
That changed this year as the PIF announced it would no longer fund LIV beyond this 2026 season, which ends in August. The PIF’s total spending on LIV operations is projected to surpass $6 billion by the end of this year.
The 2025 annual financial reports for LIV’s U.K. entities will be released later this year, likely after the 2026 season is completed.
As LIV fights for survival, the league also retained U.S.-based Ducera Partners as its investment banking adviser and hired consulting firm AlixPartners.
Options under LIV’s new leaders and advisors could vary greatly. Davis, Zinman, Ducera, and AlixPartners have all previously been involved in efforts that have seen companies find new funding and remain in business or be aquired—and overseen multiple bankruptcy situations that have ended with companies ceasing operations.
A LIV spokesperson did not respond to a request for comment.
