Thursday December 7, 2023

Live Events, Record Digital Views Boost WWE in Q3

  • WWE posted $255.8 million in revenue in Q3 2021.
  • For the same period last year, the company generated $34.5 million in revenue.
Joe Camporeale-USA TODAY Sports/Design: John Regula
Copy Link
Link Copied
Link Copied

World Wrestling Entertainment, Inc. posted $255.8 million in revenue in Q3 2021 on Thursday, up from $34.2 million for the same period a year before. 

The results were driven by higher ticket and venue merchandise sales due to the return of live events. North American events drew the highest quarterly average for attendance in more than a decade

In January, WWE partnered with NBCUniversal’s Peacock in an exclusive streaming rights deal reportedly worth $1 billion over five years. The media and entertainment company is also in the middle of a five-year linear programming deal with Fox Sports worth more than $1 billion.

WWE reported a record 12.8 billion digital video views during the quarter, a 39% increase year-over-year. The company also saw a record 411 million hours of content consumed, up 20% compared to Q3 2020. 

WWE continues to expand its digital media offerings: 

  • The company announced a podcast deal in August with The Ringer and Spotify.
  • It is seeking an international rights deal similar to its pact with NBCUniversal. 

WWE returned $31 million to shareholders in Q3, including $21.9 million in share repurchases and $9.1 million in dividends.

The company released 18 talents from its main roster on Thursday, citing budget cuts.

Copy Link
Link Copied
Link Copied

What to Read

Eagles Niners

Eagles-49ers Achieves Fox's Highest Sunday Viewership of Season

Fox's broadcast of 49ers vs. Eagles pulls in 27.7M viewers.

Seminoles’ CFP Snub Opens New Front in Disney vs. Florida War

Florida lawmakers are already considering legislation to protest the College Football Playoff's exclusion of Florida State.

TV Networks Are Programming College Football’s Future: What’s Next

Conference championship weekends will have a different feel in the future.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations

Indigenous Lacrosse Team at Olympics? White House Backing Push for Solo Squad

Bid to include Haudenosaunee in upcoming competition garners widespread support.
Oct 22, 2022; Paris, FRANCE; General view the Eiffel Tower and the Seine river, as seen from Pont Alexandre III in advance of the Paris 2024 Summer Olympic Games. The bridge will serve as the site for triathlon, open water swim and road cycling.
December 4, 2023

Olympic Hosts Paris and Brisbane Grapple With Security Concerns, Soaring Costs

Fatal stabbing near Eiffel Tower raises new concerns about Paris 2024.
December 5, 2023

Two Years After Tokyo’s $13B Olympics: Criminal Charges

Trial begins in bid-rigging scandal further marring already troubled Games.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Olympic rings in front of mountains in the background
November 29, 2023

IOC's Winter Olympics Favorites: France 2030, Salt Lake City 2034

Preferred bidders have been selected for 2030 and 2034.
November 27, 2023

Two U.S. World Cups in Two Years?

The United States is hoping to host the 2027 Women's World Cup.
November 21, 2023

Cricket Continues To Surge In Popularity

Tournament posts record-level attendance, streaming totals.
Oct 22, 2022; Paris, FRANCE; General view the Eiffel Tower and the Seine river, as seen from Pont Alexandre III in advance of the Paris 2024 Summer Olympic Games. The bridge will serve as the site for triathlon, open water swim and road cycling.
November 20, 2023

Paris Olympics Problems Continue With Price-Gouging Claims

Average room prices expected to more than triple for upcoming Games.