• Loading stock data...
Wednesday, February 12, 2025

WWE Forges Content Deal with The Ringer and Spotify

  • The Ringer will expand its coverage of WWE and launch original podcast series.
  • Spotify to become exclusive home for WWE podcasts.
Joe Camporeale-USA TODAY Sports/Design: John Regula

Vince McMahon, Bill Simmons, and Spotify are going into business together.

McMahon’s WWE and Spotify are poised to announce a deal Wednesday that will include expanded pro wrestling coverage on Simmons’ The Ringer, an original podcast series, and exclusive audio content.

The deal will kick off with fresh content on Aug. 21 at WWE’s “Summer Slam” in Las Vegas.

“As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy,” said Simmons in a statement.

More details on announcement:

— The Ringer and WWE will collaborate on original podcasts. There will be a narrative series produced by Simmons and another from WWE personality Evan Mack. After every major WWE pay-per-view event, the hosts will go live via Spotify Greenroom.  

— The Ringer will also expand its wrestling coverage. “The Masked Man Show” hosted by David Shoemaker and Kaz will be renamed “The Ringer Wrestling Show.”

— WWE and The Ringer will roll out a new audio network as part of a multi-year content partnership. WWE audio programming will become exclusive to Spotify.

— The partners will also collaborate to develop new original audio content for Spotify and The Ringer’s web site.

Simmons has long been interested in wrestling. After splitting with ESPN, he told the story of pro wrestling legend Andre The Giant in a 2019 documentary for HBO Sports.

WWE posted revenue of $974.2 million in 2020, up 1% year-over-year.

Steaming giant Spotify bought The Ringer for nearly $200 million in February 2020. Spotify has grown to 365 million monthly users and 165 million premium subscribers.

“We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners,” said Nick Khan, the WWE’s president and chief revenue officer.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

ESPN, Top Rank Boxing

ESPN Parting Ways With Top Rank Boxing After Eight Years

The boxing business has been in a state of flux for several years.
U.S. Soccer Federation president Carlos Cordeiro (left) and Sunil Gulati (center) and MLS commissioner Don Garber (right) pose for a photo.

Billionaire Who Chaired NASL Admits He Used Burner Account to Attack MLS,..

Rocco Commisso, the Mediacom founder, compared the MLS commissioner to Harvey Weinstein.
Nov 2, 2024; Philadelphia, Pennsylvania, USA; Injured Philadelphia 76ers Paul George (R) and Joel Embiid (L) look on during the first quarter against the Memphis Grizzlies at Wells Fargo Center.

Sixers Face Dilemma: Push for Playoffs or Tank for Draft Lottery

Philadelphia acquired Paul George in the offseason.
Jan 26, 2025; Philadelphia, PA, USA; Philadelphia Eagles owner Jeffrey Lurie celebrates after winning the NFC Championship game against the Washington Commanders at Lincoln Financial Field.

Bill Simmons Floats Jeffrey Lurie Doing a Reverse Josh Harris With the..

The Eagles owner grew up a Boston sports fan in Massachusetts.

Featured Today

Jan 9, 2025; Pittsburgh, Pennsylvania, USA; Edmonton Oilers center Connor McDavid (97) checks Pittsburgh Penguins center Sidney Crosby (87) during the third period at PPG Paints Arena

‘Important’ 4 Nations Face-Off Can Be NHL’s All-Star Antidote

“The stars have been lobbying the league for an event like this.”
Brady and Mahomes
February 8, 2025

Chiefs Fatigue Is Real. It’s Nowhere Near Patriots Hate Yet

People who have covered both teams say the difference is stark.
Nov 24, 2024; Inglewood, California, USA; Philadelphia Eagles quarterback Jalen Hurts (1) celebrates with running back Saquon Barkley (26) after the Eagles defeat the Los Angeles Rams during the first half at SoFi Stadium.
February 7, 2025

How the Eagles Reinvented Championship Roster Construction

Philadelphia is one of the most innovative franchises in the NFL.
February 3, 2025

‘Ultimate Throwback’: The Unimpeachable Cool of Hartford Whalers Gear

Nostalgia and street cred have driven a consistent frenzy for merch.

Fox Made $800M in Record-Breaking Super Bowl LIX Broadcast

The network smashes event records after historic levels of ad sales.
Kendrick Lamar
February 11, 2025

Kendrick Lamar’s Attack on Drake Peaks With Most-Watched Super Bowl Halftime Ever

A record 133.5 million viewers tuned in for Lamar’s performance.
Feb 9, 2025; New Orleans, LA, USA; Philadelphia Eagles linebacker Jalyx Hunt (58) and linebacker Josh Sweat (19) tackle Kansas City Chiefs quarterback Patrick Mahomes (15) during the first half of Super Bowl LIX at Caesars Superdome.
February 11, 2025

Super Bowl Set Viewership Record at 127.7M, Hints at Fox Streaming Future

The historic figure improves by 3% from last year’s game.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
February 11, 2025

How Did Kanye West’s Super Bowl Ad for Swastika Merch Make it..

The site was taken down Tuesday morning.
Rory & Mal, The Volume
February 11, 2025

Colin Cowherd’s Volume Adds Rory & Mal Podcast in Entertainment Push

It is the second new podcast The Volume has added this year.
February 10, 2025

Super Bowl LIX Defies Trends, Sets U.S. TV Viewership Record

The Eagles’ emphatic title win makes U.S. television history.
Jan 26, 2025; Philadelphia, PA, USA; Washington Commanders quarterback Jayden Daniels (5) looks to pass the ball against the Philadelphia Eagles during the second half in the NFC Championship game at Lincoln Financial Field.
February 10, 2025

NFL’s Aggressive Flex Scheduling Expected to Reshape 2025 Lineup

Next season’s schedule could include more flexible windows.