• Loading stock data...
Monday, March 30, 2026

LIV Golf, CW Close to Announcing Multiyear Broadcast Deal

  • Matches for the Saudi-backed league’s first season were streamed on YouTube, DAZN.
  • LIV Golf had talks with Fox Sports before coming to terms with The CW.
LIV Golf
Jasen Vinlove/USA TODAY Sports

LIV Golf has secured a broadcast deal with The CW ahead of the circuit’s second season.

It will be the first sports deal of its kind for The CW, a partnership that LIV Golf analyst David Feherty let slip at one of his comedy shows in Florida last week, The Palm Beach Post reported on Tuesday. 

The multi-year agreement with the nation’s fifth-largest broadcast network is expected to be announced in the coming days, Front Office Sports has learned. 

LIV will continue producing the events as it did in its first season, streamed on YouTube and on DAZN. Beyond the broadcast deal with CW, Saudi-backed LIV Golf continues to work on a separate streaming deal. 

In September, FOS reported that Fox Sports had discussions with LIV Golf officials over a potential broadcast deal. David Hill, the renowned sports producer who was the driving force behind Fox’s rise in sports, has been consulting with LIV Golf over the last several months. 

Fox Sports Eyeing LIV Golf’s U.S. Media Rights

Fox canned LIV CEO Greg Norman as its lead golf analyst in…
September 15, 2022

As part of its antitrust lawsuit against the PGA Tour, lawyers working on behalf of LIV Golf alleged the PGA Tour worked to prevent a broadcast deal from coming together sooner. The August amended complaint alleged that the PGA Tour used its media rights policy that prevented its players from playing or appearing in any “golf program that takes place “anywhere in the world.”

LIV Golf also alleged the PGA Tour applied pressure to existing television partners.

“The Tour has compromised LIV Golf’s ability to secure a television broadcast contract, a critical component of any sustainable elite golf tour,” LIV Golf alleged in the lawsuit.

Financial details were not disclosed, although it’s expected to be a revenue-sharing setup often entered into with broadcast partners with newer sports leagues. 

The CW and CW Plus have 37 affiliates nationwide, with stations in five of the top 10 TV markets, according to the Nexstar website. The CW reaches an estimated 100 million U.S. households. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] Feb 5, 2026; Riyadh, SAUDI ARABIA; Sergio Garcia in action during the second round of play at LIV Golf Riyadh at the Riyadh Golf Club.

PGA Tour, LIV Golf Showing No Signs of 2027 Truce

LIV has already scheduled four events for next year.

LIV Golf Sells 90,000 Tickets for Its South Africa Debut Tournament

It’s set to be one of the most-attended LIV events since 2022.
Cameron Young makes his birdie putt on the 17th green during the final round of The Players Championship at The Players Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Fla. Sunday March 15, 2026. Cameron Young won with a score of -13 par.

NBC Draws Best Players Championship Viewership in 5 Years

Cam Young took home the $4.5 million prize at TPC Sawgrass.
Mar 15, 2026; Ponte Vedra Beach, Florida, USA; Cameron Young watches his tee shot on the first hole during the final round of THE PLAYERS Championship golf tournament.

Cam Young Wins $4.5M Players Championship Prize

More than 200,000 fans attend the action at TPC Sawgrass.

Featured Today

Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.

NFL Faces Antitrust Threat from FCC Chair Over Streaming Push

The Trump loyalist threatens the league’s antitrust exemption.
Jan 18, 2026; Chicago, IL, USA; Los Angeles Rams quarterback Matthew Stafford (9) holds a game ball as he is interviewed by NBC sideline reporter Melissa Stark after a NFC Divisional Round game against the Chicago Bears at Soldier Field. Mandatory Credit: Matt Marton-Imagn Images
March 26, 2026

Most TV-Ready Quarterbacks Will Still Have NFL Careers in 2026

Many NFL QBs with TV futures aren’t ready for retirement.
Michele Steele
exclusive
March 26, 2026

Ex-ESPN Reporter Michele Steele Joining Big Ten Network

Steele spent 14 years at ESPN before her departure last summer.
Sponsored

Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together

The Boozer twins have built their games, and their identities, side by side.
Elle Duncan
opinion
March 26, 2026

Elle Duncan Shines During Disastrous Netflix MLB Debut

The ex-ESPN star was the rare bright spot during Netflix’s problem-filled presentation.
Mar 25, 2026; San Francisco, California, USA; San Francisco Giants designated hitter Rafael Devers (16) looks on after hitting a pop fly against the the New York Yankees in the sixth inning at Oracle Park.
March 26, 2026

Too Many Promos, Tiny Score Bug: MLB Fans Gripe About Netflix

The game production drew widespread complaints.
March 26, 2026

Max Verstappen Ejects Reporter From Press Conference: ‘Get Out’

Verstappen sits at No. 8 in the drivers’ championship.
Tiger Woods of Jupiter Links GC tees off during match against Los Angeles Golf Club during the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
March 26, 2026

Will Tiger Woods Comeback Drive Up TGL Rights Fees?

Woods’s comeback could prove pivotal in TGL’s upcoming negotiations.