Friday, May 1, 2026

LIV Golf, CW Close to Announcing Multiyear Broadcast Deal

  • Matches for the Saudi-backed league’s first season were streamed on YouTube, DAZN.
  • LIV Golf had talks with Fox Sports before coming to terms with The CW.
LIV Golf
Jasen Vinlove/USA TODAY Sports

LIV Golf has secured a broadcast deal with The CW ahead of the circuit’s second season.

It will be the first sports deal of its kind for The CW, a partnership that LIV Golf analyst David Feherty let slip at one of his comedy shows in Florida last week, The Palm Beach Post reported on Tuesday. 

The multi-year agreement with the nation’s fifth-largest broadcast network is expected to be announced in the coming days, Front Office Sports has learned. 

LIV will continue producing the events as it did in its first season, streamed on YouTube and on DAZN. Beyond the broadcast deal with CW, Saudi-backed LIV Golf continues to work on a separate streaming deal. 

In September, FOS reported that Fox Sports had discussions with LIV Golf officials over a potential broadcast deal. David Hill, the renowned sports producer who was the driving force behind Fox’s rise in sports, has been consulting with LIV Golf over the last several months. 

Fox Sports Eyeing LIV Golf’s U.S. Media Rights

Fox canned LIV CEO Greg Norman as its lead golf analyst in…
September 15, 2022

As part of its antitrust lawsuit against the PGA Tour, lawyers working on behalf of LIV Golf alleged the PGA Tour worked to prevent a broadcast deal from coming together sooner. The August amended complaint alleged that the PGA Tour used its media rights policy that prevented its players from playing or appearing in any “golf program that takes place “anywhere in the world.”

LIV Golf also alleged the PGA Tour applied pressure to existing television partners.

“The Tour has compromised LIV Golf’s ability to secure a television broadcast contract, a critical component of any sustainable elite golf tour,” LIV Golf alleged in the lawsuit.

Financial details were not disclosed, although it’s expected to be a revenue-sharing setup often entered into with broadcast partners with newer sports leagues. 

The CW and CW Plus have 37 affiliates nationwide, with stations in five of the top 10 TV markets, according to the Nexstar website. The CW reaches an estimated 100 million U.S. households. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.

7 Questions About LIV After Saudis Pull Funding

LIV’s 2026 season is scheduled to run through August.

Saudi PIF Confirms LIV Exit; League Creates New Exec Board

The league is searching for new investors to try to survive.

Reports Reignite Talk of Saudi PIF’s LIV Golf Exit

The Saudi PIF will not fund LIV after the 2026 season.
Jan 10, 2026; Lecanto, Florida, United States; The LIV Golf Promotions trophy is displayed on the first tee during the third round of the LIV Golf Black Diamond Ranch golf tournament at Black Diamond Ranch.

Louisiana Expecting LIV Golf to Repay $1.2M for Canceled Event

LIV Golf Louisiana was scheduled for June 25–28.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
John Fanta

NBC Bets on a Bigger Kentucky Derby Weekend

The Oaks moved to primetime, and Fanta will report from the infield.
Mar 4, 2023; Indianapolis, IN, USA; The NFL Network logo on the field at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
May 1, 2026

NFL Network Dark on Comcast in First Carriage Dispute Under ESPN

The dispute does not involve Disney or ESPN’s other channels.
Jan 11, 2026; Foxborough, MA, USA; New England Patriots head coach Mike Vrabel looks on before the game against the Los Angeles Chargers in an AFC Wild Card Round game at Gillette Stadium. Mandatory Credit: David Butler II-Imagn Images
May 1, 2026

Schedule Release Could Make Mike Vrabel NFL’s Punching Bag

Unfortunately for Vrabel, the Patriots face the Chargers in 2026.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Brandon Marshall Portfolio Players
April 30, 2026

Brandon Marshall: Why I Walked Away From Sports Talk TV

The ex-NFL wideout previously starred on FS1.
April 29, 2026

NFL Draft Viewership Falls 12%, Averages 6.6M Over Three Days

Coverage across all networks averaged 6.6 million viewers.
Nov 10, 2019; Pittsburgh, PA, USA; ESPN radio sideline reporter Dianna Russini during the NFL game between the Pittsburgh Steelers and the Los Angeles Rams at Heinz Field. The Steelers defeated the Rams 17-12. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive
April 29, 2026

Top Athletic Editor Addresses Russini Saga in All-Hands Meeting

Steven Ginsberg acknowledged the outlet’s communications could have been clearer.
Feb 5, 2026; Santa Clara, CA, USA; New England Patriots head coach Mike Vrabel talks to media members at the Santa Clara Marriott. Mandatory Credit: Darren Yamashita-Imagn Images
April 29, 2026

From Sideline to Spotlight: Mike Vrabel Faces Celebrity Frenzy

Vrabel has been a tabloid fixture in recent weeks.