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Sunday, March 3, 2024

9 Things You Should Know About Connecting with Youth Through Sponsorship in 2022

The world of sports is facing more competition than ever before in engaging youth. 

Social media platforms, video games and gaming websites, online streaming services and major entertainment brands are all jostling for attention from the high-lifetime-value youth segment, spurring an increasingly competitive market that demands creativity and innovation. 

Across the sport and entertainment industry, brands, properties, and agencies are doubling down their efforts on ways to make their products and marketing strategies more appealing to a younger audience in an attempt to reignite a spark and capture share of mind, heart and wallet. 

Download our latest white paper for a deep dive into the 13-18-year-old youth segment in America and how to connect with them through sponsorship.

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