Sports organizations have been using social media for years, but recently there’s been a huge rush to tap the massive audience brought in by emerging platforms like TikTok®. The numbers are astounding.
TikTok® is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. It also graduated from an experiment for brands to an important part of their digital and social strategy. In particular, TikTok® has become an essential stop for TV, movie, and streaming promotion, for nearly every network, streaming service, and TV show.
This white paper analyzes and benchmarks TikTok® usage from over 10 different industries and categories, including Sports Media, Pro League, and Sports Teams. You will learn:
- Which brands and streaming platforms are doing the best on TikTok®
- Specific strategies and tactics that enabled these brands to achieve their TikTok® success
- How to utilize these strategies to grow your brand and get the most from emerging social media platforms
Download the white paper today!