IGTV was released in June of 2018 as Instagram’s first true foray into long-form content. Nearly three years later, with Instagram rolling out IGTV monetization options for creators, long-form video clearly has a home on Instagram. While it’s clear Instagram is serious about long-form content, it’s not as clear as to whether brands are on the same page.
This report examines brands’ usage of the feature within Instagram, identifies which brands and accounts are using it best, and offers tips and insights for creators.
Read the report to learn more!