Saturday, August 29, 2026
The FOS App Launches September 1 Pre-save on the App Store Today

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 17, 2026; Charlotte, NC, USA; North Carolina head coach Bill Belichick talks with the media during interviews at Hilton Charlotte Uptown.

CFB Week 0 Opens With Bill Belichick Watch

Year 2 at UNC begins with less buzz and more baggage.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Roxanna Scott Out As ESPN’s Top Editor After Less Than a Year

Scott was named ESPN’s editor-in-chief last December.
Dec 20, 2025; Oxford, MS, USA; Mississippi Rebels tight end Dae'Quan Wright (8) runs after the catch against the Tulane Green Wave during the first half of a game at Vaught-Hemingway Stadium

The Week That Broke College Football: Everything to Know

Football has been turned upside down as NFL players try to return.
Jan 1, 2023; Kansas City, Missouri, USA; A general view of an End Racism sign on a goalpost prior to a game between the Kansas City Chiefs and Denver Broncos at GEHA Field at Arrowhead Stadium. Mandatory Credit: Denny Medley-USA TODAY Sports
Exclusive

Kaepernick’s Legacy Lives On As NFL’s Anti-Racism Messaging Continues

It’s the seventh season the league has used such messaging.
podcast thumbnail mobile
Front Office Sports Today

A Conversation on NBA Europe, the Next NBA CBA & More with NBPA Chief David Kelly

0:00

Featured Today

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
August 23, 2026

Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale

Snyder has had little to no contact with former NFL associates.
Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
August 21, 2026

Why the Premier League’s Star-Power Shortage Doesn’t Matter

The world’s richest soccer league doesn’t rely on big stars to dominate.
August 12, 2026

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”

Makar’s Contract Is Fourth Record NHL Deal in 11 Months

The Colorado defenseman’s $20.4 million AAV smashes Celebrini’s record from July.
Patricof
August 28, 2026

Athletes Unlimited Founder: Why We Paused Basketball and Volleyball

Jon Patricof says the league is in “heavy investment mode” with softball.
Aug 27, 2023; Atlanta, Georgia, USA; Keegan Bradley and Collin Morikawa walk up onto the 18th green during the final round of the TOUR Championship golf tournament at East Lake Golf Club
August 28, 2026

PGA Tour Atlanta Future Unclear With Tour Championship Changes

East Lake has hosted the Tour Championship since 2004.
Sponsored

Kerri Walsh Jennings’s Playbook for the Future of Volleyball

The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
August 27, 2026

US Open: Serena’s Return, High Prices, and Honey Deuces

The top tennis stars will not do their coordinated media protest in New York.
August 27, 2026

MLB Players Balk at Owners’ Proposed Free Agency Revamp

Management’s latest proposal took some inspiration from the NFL and NBA.
Aug 23, 2025; Atlanta, Georgia, USA; A detailed view of the FedExCup Trophy before the third round of the TOUR Championship golf tournament
August 27, 2026

Good Good Golf Fallout Is Talk of Tour Championship

Major questions still remain for the brand and its partners.
Feb 2, 2026; San Francisco, CA, USA; Los Angeles Rams linebackers Byron Young (0) and Jared Verse (8) pose during NFC practice at the NFL Flag Fieldhouse at Moscone Center South Building. Mandatory Credit: Kirby Lee-Imagn Images
August 27, 2026

TV Ratings Help Explain Why the NFL Killed the Pro Bowl

Average viewership fell by 57% in one year and 70% in four years.