Friday, April 17, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Liberty Stars Are Taking Major Pay Cuts to Chase a WNBA Title

The new CBA makes it harder for teams to sign multiple max players.
Cincinnati Bengals quarterback Joe Flacco (16) heads for the locker room after the fourth quarter of the NFL Week 14 game between the Buffalo Bills and the Cincinnati Bengals at Highmark Stadium in Orchard Park, N.Y., on Sunday, Dec. 7, 2025. The Bills overcame a halftime deficit to win 39-34.

Joe Flacco Sounds Alarm on 18-Game Schedule

The veteran QB warns such expansion could hurt the playoffs.

Ex-Alabama Player Used NFL Disguises in $20M Fraud, Feds Say

Prosecutors say Luther Davis posed as three NFL players.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
Apr 15, 2026; Buffalo, New York, USA; Buffalo Sabres defenseman Bowen Byram (4) clears the puck from the goal with Dallas Stars left wing Adam Erne (73) in pursuit in the third period at KeyBank Center.

New-Look NHL Playoffs Set As League Rides Attendance Wave

This year’s playoff field includes several upstarts and fresh storylines.
April 16, 2026

Grand Slam Track’s Contentious Bankruptcy Is Over. Now What?

With bankruptcy over, Grand Slam is cleared to try a comeback.
[US, Mexico & Canada customers only] Feb 4, 2026; Riyadh, SAUDI ARABIA; Byeong Hun An in action during the first round of play at LIV Golf Riyadh at the Riyadh Golf Club.
April 17, 2026

LIV Golf CEO: League Looking for New Investors

Scott O’Neil admitted LIV will need to raise money moving forward.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
Dec 30, 2025; Los Angeles, California, USA; Detroit Pistons guard Cade Cunningham (2) shoots against Los Angeles Lakers guard Luka Doncic (77) during the second half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-Imagn Images
April 16, 2026

NBA Bends 65-Game Awards Rule for Dončić, Cunningham

Anthony Edwards, meanwhile, lost his appeal.
April 16, 2026

LIV Golf’s Future: Three Big Questions If Saudi Funding Dries Up

LIV players could be seeking a return to the PGA Tour.
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) drives past Los Angeles Clippers guard Kris Dunn (8) and guard Darius Garland (10) in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome.
exclusive
April 16, 2026

NBA Is in Talks With Kalshi and Polymarket

Discussions ramped up after the CFTC began engaging with leagues, sources say.
April 16, 2026

NFL Draft Week Brings Tension, Trade Rumors, Pittsburgh Frenzy

Trade talk grows while hotel rooms in Pittsburgh remain historically expensive.