Friday, September 25, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

“I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The Biggest Question for LSU Men’s Basketball: Who Is on the Team?

Will Wade said LSU has 15 players but won’t release a list.
Sep 24, 2026; Rio de Janiero, Brazil; NFL A Wilson NFL official Duke football wtih the 2026 NFL Rio Game logo at the NFL Shop at Shopping Leblon. Mandatory Credit: Kirby Lee-Imagn Images

NFLPA: Brazil Field Issues About Performance, Not Player Safety

“Growth alone cannot be the goal,” says NFLPA executive director JC Tretter.
Jan 19, 2026; Miami Gardens, FL, USA; United States President Donald Trump (left) and Ivanka Trump (right) before the College Football Playoff National Championship game at Hard Rock Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

White House Denies Trump Movements Impacted CFP Game

The topic has been widely discussed ahead of Texas-Tennessee.
podcast thumbnail mobile
Front Office Sports Today

9/25/26 – Trump Skips ‘GameDay,’ Sun Leave Connecticut, Juszczyk’s ‘Juice’ Fine

0:00

Featured Today

Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Apr 30, 2026; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) and Dallas Wings guard Paige Bueckers (5) during an inbounds play in the first half at the Gainbridge Fieldhouse. Mandatory Credit: Trevor Ruszkowski-Imagn Images

WNBA Continues Attendance, Viewership Growth in 2026 Season

ESPN and CBS have reported strong viewership increases.
September 24, 2026

NFL Fines Kyle Juszczyk for Fake-Chugging Celebration

The Niners fullback is appealing.
Club Car
September 25, 2026

‘Honorary Captain’s’ Golf Cart Waits for Trump at Presidents Cup

The cart is powered by rechargeable lithium-ion battery, with a top speed of 19 mph.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
Ryan Smith at Front Office Sports
First at FOS
September 24, 2026

Ryan Smith Vows ‘Aggressive’ Push for Utah MLB Expansion Team

The Jazz and Mammoth owner has a vision for baseball in Utah.
First at FOS
September 24, 2026

NFL Has No Plan to Follow MLB, NBA in Loosening PE Rules

MLB quietly increased its PE limits this summer.
September 24, 2026

Carlos Alcaraz Calls for End to Late-Night Finishes

Alcaraz’s US Open quarterfinal match with Ben Shelton ended after 3:30 a.m.
Sep 23, 2026; Boston, Massachusetts, USA; Boston Red Sox left fielder Roman Anthony (19) hits a single against the Cleveland Guardians during the third inning at Fenway Park.
September 24, 2026

MLB Shifts Red Sox–Cubs Series Ahead of Coming Nor’easter

One game has already been moved, and more changes are possible.