Tuesday, August 11, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Nov 16, 2025; Denver, Colorado, USA; General view of CBS Sports NFL today broadcast before the game between the Kansas City Chiefs against the Denver Broncos at Empower Field at Mile High.

CBS Sports Has a Lot to Live Up to After Banner Year

The Paramount-owned network will rely more on NFC teams this year.
May 10, 2026; Philadelphia, Pennsylvania, USA; New York Knicks guard Jalen Brunson (11) shoots the ball against Philadelphia 76ers center Joel Embiid (21) in the second quarter during game four of the second round of the 2026 NBA Playoffs at Xfinity Mobile Arena.

NBA Takes a Page From NFL With Schedule Unveiling

The NBA is beginning a three-day schedule reveal.
podcast thumbnail mobile
Front Office Sports Today

FIFA’s Infantino Under Fire, ESPN’s New 20-Team CFP Play, Bills Fans on New $2.2B Stadium

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Aug 5, 2026; Montreal, QC, Canada; Alexander Zverev (GER) looks on against Tallon Griekspoor (NED) in second round play at IGA Stadium.

Zverev, Fritz Lament Tennis Calendar

Zverev suggested reverting to one-week tournaments.
Exclusive
August 11, 2026

Project B Will Launch With Olympic Gender Eligibility Policy

The WNBA has come under fire for lacking an explicit gender policy.
Aug 9, 2025; Memphis, Tennessee, USA; Justin Rose eighteenth green during the third round of the FedEx St. Jude Championship golf tournament.
August 11, 2026

Future of FedEx’s PGA Tour Deal in Question As Playoffs Begin

The PGA Tour is revamping its competitive model in 2028.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 11, 2026

Knicks’ Ring Night vs. LeBron Tickets Already Fetching $2,200

Ticket prices at MSG are soaring.
President Donald Trump and FIFA President Gianni Infantino hold World Cup medals during the FIFA World Cup 2026 final between Argentina and Spain at New York New Jersey Stadium on Sunday, July 19, 2026, in East Rutherford, NJ.
August 11, 2026

Trump Finally Backs Infantino Amid FIFA Leadership Crisis

Trump said it’d be a “terrible mistake” if FIFA considered replacing Infantino.
XXXY
Exclusive
August 10, 2026

Cunningham Controversy Sends XX-XY T-Shirt Sales Surging

Former Levi’s CMO says her brand has seen a huge boost.
Apr 13, 2025; Augusta, Georgia, USA; Scottie Scheffler leans over to talk with Rory McIlroy at the green jacket ceremony during the final round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images
August 10, 2026

Chasing Tiger: Scheffler, McIlroy Near Woods’s Career Earnings Record

McIlroy leads Scheffler by less than $200,000 in career earnings.