Monday, August 10, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 4, 2023; Indianapolis, IN, USA; The NFL Network logo on the field at Lucas Oil Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

NFL Network Blackout Ends As Comcast, Disney Reach Deal

The agreement ended a blackout lasting more than three months.
Clouds move over the top of Highmark Stadium in Orchard Park on Aug. 8, 2026.

Bills Are ‘Addressing Feedback’ After New Stadium Debut

Obstructed-view seats have become a focal point of the new facility.
XXXY
Exclusive

Cunningham Controversy Sends XX-XY T-Shirt Sales Surging

Former Levi’s CMO says her brand has seen a huge boost.
Nov 19, 2023; Charlotte, North Carolina, USA; Former Panther and now announcer Greg Olsen during pregame warm ups between the Carolina Panthers and the Dallas Cowboys at Bank of America Stadium. Mandatory Credit: Jim Dedmon-USA TODAY Sports
Opinion

Greg Olsen Has the Most to Gain in NFL TV’s Talent Shuffle

CBS, Amazon, and ESPN could all have No. 1 jobs to fill.
podcast thumbnail mobile
Front Office Sports Today

8/10/26 – WNBA’s Weekend of Controversy, Senate Punts on College Sports Bill, Kyle Shanahan’s Autopilot Confession

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Apr 13, 2025; Augusta, Georgia, USA; Scottie Scheffler leans over to talk with Rory McIlroy at the green jacket ceremony during the final round of the Masters Tournament at Augusta National Golf Club. Mandatory Credit: Kyle Terada-Imagn Images

Chasing Tiger: Scheffler, McIlroy Near Woods’s Career Earnings Record

McIlroy leads Scheffler by less than $200,000 in career earnings.
FIFA World Cup 2026 - FIFA President Gianni Infantino Press Conference - Estadio Azteca, Mexico City, Mexico - June 10, 2026 FIFA President Gianni Infantino during the press conference REUTERS/Henry Romero
August 10, 2026

Infantino Blasted for ‘Deception’ by FIFA Vice Presidents

U.S. Soccer supported the statement.
August 10, 2026

US Open Ticket Prices Surge Despite Sinner, Alcaraz Questions

Ticket prices kept climbing through both stars’ Cincinnati withdrawals.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Aug 4, 2026; Chicago, Illinois, USA; Los Angeles Dodgers starting pitcher Tarik Skubal (29) delivers a pitch against the Chicago Cubs during the first inning at Wrigley Field. Mandatory Credit: Kamil Krzaczynski-Imagn Images
August 10, 2026

Dodgers’ Late-Season Slide Complicates MLB’s Salary Cap Push

The two-time defending champions haven’t been a juggernaut lately.
August 9, 2026

Saudi PIF Chief Joins Trump Amid LIV Golf Funding Push

It was Al-Rumayyan’s first LIV appearance since PIF pulled funding in April.
August 9, 2026

FIFA Alleges ‘Concerted’ Effort to ‘Undermine’ Infantino

FIFA said it will not “tolerate” any process inconsistent with its democratic procedures.
August 9, 2026

Sinner Joins Alcaraz in Withdrawing From Cincinnati, Clouding US Open

Carlos Alcaraz previously withdrew from Cincinnati with a wrist injury.