Wednesday, May 13, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Netflix Deepens Its NFL Ties With Expanded Five-Game Package

The streaming giant significantly increased its presence with the league.
Los Angeles, CA - May 8, 2026 - LAPC: Stephen A Smith and Skip Bayless on the set of First Take.

‘First Take’ Ratings Up 24% for Skip Bayless Return

The episode marked Bayless’s first ESPN appearance in a decade.
Mar 15, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips hands the championship trophy to Duke Blue Devils head coach Jon Scheyer after the 2025 ACC Conference Championship game against the Louisville Cardinals at Spectrum Center. Mandatory Credit: Jim Dedmon-Imagn Images

ACC Backs Duke-Amazon Deal Despite Big Ten Concerns

ACC commissioner Jim Phillips revealed ESPN was involved in the discussions.
opinion

NFL Should Release Audio on Crucial Replay Decisions

The ACC let viewers in the replay booth last fall.

Featured Today

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
PGA Championship

Food Is Free at PGA Championship, but a Beer Starts at $15

The Championship+ all-inclusive ticket program debuted in 2021.
May 13, 2026

WNBA Teams Use Hardship Contracts Despite Expanded Rosters

WNBA teams have two developmental contract spots this year.
May 11, 2026; Newtown Square, Pennsylvania, Mark Geddes plays a shot the eighteenth hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.
May 13, 2026

The PGA Championship’s Prize-Money Balancing Act

Last year’s prize money was $19 million, up $500,000 from 2024.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 12, 2026

PWHL Adds 3 Teams Amid Expansion Spree

The three next teams will bring the league up to 11 franchises.
May 10, 2026; Washington, District of Columbia, USA; New York Liberty forward Breanna Stewart (30) argues a call with referee Toni Patillo (76) during a stoppage in play against the Washington Mystics in the second half at CareFirst Arena. Mandatory Credit: Geoff Burke-Imagn Images
May 12, 2026

WNBA’s Officiating Changes Already Drawing Complaints

There has been a clear increase in foul calls in the WNBA.
May 12, 2026

Rory McIlroy: I Knew About LIV Funding Trouble Before Players Did

LIV is losing its funding from the Saudi PIF.
May 11, 2026; Newtown Square, Pennsylvania, Scottie Scheffler walks to the the eleventh hole during a practice round of the PGA Championship golf tournament at Aronimink Golf Club.
May 12, 2026

PGA Championship Brings LIV and Prize Money Questions

The tournament begins Thursday outside of Philadelphia.