Thursday, May 21, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

World Cup Will Block Notorious Dallas Glare for At Least One Game

FIFA will use the curtains for a 6 p.m. kickoff match this summer.

Will Wade’s LSU Is Pushing College Basketball to the Absolute Limit

The notorious coach has assembled a team of international pros.

Political Sparring Intensifies Over Bears’ $5B Stadium Future

The stadium saga is the center of a growing political fight.
Mark Cuban

Mark Cuban: ‘Betting Isn’t the Problem’

These wagers have been behind the recent MLB and NBA gambling scandals.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.

Jannik Sinner Headlines French Open Clouded By Player Unrest

Players will walk out of opening press conferences after 15 minutes.
May 19, 2026

NFL Moves Closer to 10 International Games—and Could Hit 11

The league builds out further its international scheduling plans.
Valkyries President Jess Smith
May 19, 2026

Valkyries President: Team’s Projected $1B Valuation Is ‘Accurate’

The Valkyries were projected to be the first 10-figure WNBA team.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
May 19, 2026

NFL Sets Another Super Bowl Without Dates As Schedule Questions Loom

The home markets of the Titans and Vikings each landed a big event.
Mar 30, 2026; Las Vegas, Nevada, USA; Vegas Golden Knights head coach John Tortorella holds a presser after the Golden Knights defeated the Vancouver Canucks 4-2 at T-Mobile Arena. Mandatory Credit: Stephen R. Sylvanie-Imagn Images
May 19, 2026

NHL Denies Appeal for John Tortorella, Golden Knights

Tortorella was fined $100,000 and the team was docked a draft pick.
May 19, 2026

Cuban: NBA Is Walking Into ‘Hornet’s Nest’ in Europe

The ex-Mavs majority owner is worried about the passion of European fans.
May 19, 2026

Sky’s Natasha Cloud Blasts WNBA Refs After Rickea Jackson Tears ACL

Cloud is not the first WNBA figure to criticize officiating this year.