Thursday, June 4, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images

ESPN Braces for More Layoffs

This would be the second round of cuts at ESPN in recent months, as about 30 off-camera workers were laid off this past spring.

Knicks Get-In Prices for Game 3 at MSG Hit $8,000—and Climbing

Knicks Finals tickets now outprice both the Super Bowl and World Cup.
exclusive

ESPN Evaluating AI Promos After Tony Parker Backlash

The network says it used AI for portraits of Parker and others.

Duke-Michigan Hoops Moving to MLB Ballpark to Skirt Rights Issue

The crux of the move is due to media-rights complications.

Featured Today

FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
May 23, 2026; Anaheim, California, USA; Fans participate in a tarp off during a MLB game between the Los Angeles Angels and the Texas Rangers at Angel Stadium
May 28, 2026

‘Tarps Off’: How Shirtless Fans Took Over MLB

The viral movement began with the SFA club baseball team.

Chwalińska Makes French Open Final, Nearly Triples Career Earnings

Chwalińska was ranked No. 114 before the French Open began.
Mar 30, 2026; Phoenix, AZ, USA; NFL commissioner Roger Goodell arrives during the 2026 NFL Annual League Meeting at the Arizona Biltmore.
June 4, 2026

NFL Defends TV Deals As Goodell Declines to Testify Before Congress

The league continues to tout its commitment to broadcast television.
June 4, 2026

MLB’s Long-Stalled Stadium Plans—Rays and A’s—Show Progress

The A’s and Rays both are drawing closer to getting new ballparks.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
SEA at VAN - Nov. 21, 20251
June 4, 2026

Will the PWHL’s Aggressive Expansion Succeed?

The league added four teams ahead of the 2026–27 season.
June 3, 2026

Adam Silver: NBA Europe ‘On Track’ to Launch Next Year

The commissioner also commented on the Aspiration investigation.
June 3, 2026

MLB Owners Hold Firm On Salary Cap, Cite ‘Failure’ With Luxury Tax

Rising willingness by teams to pay the tax prompts a new approach.
June 3, 2026

WNBA Player Drops Out of Project B to Play in Turkey

Project B also signed another French player: Leïla Lacan.