Friday, May 8, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 6, 2026; Indianapolis, IN, USA; Michigan Wolverines guard Roddy Gayle Jr. (11) goes up for a rebound against Connecticut Huskies guard Braylon Mullins (24) and Connecticut Huskies forward Tarris Reed Jr. (5) in the first half during the national championship of the Final Four of the men's 2026 NCAA Tournament at Lucas Oil Stadium.

Expanded Basketball Tournaments Will Yield NCAA $50M a Year

The deal guarantees the NCAA will be able to cover additional operating expenses.

Tournament Darling LIU Had 1,000 Ineligible Athletes, NCAA Says

LIU merged its Brooklyn and Long Island campuses in 2019. 

Most Big 12 Schools Turning Down $30M RedBird Credit Line

11 schools say they’re declining the money. They have a one-year window.

Lexie Hull Thinks Offseason Basketball Leagues Could Eventually Merge

Hull has played in Athletes Unlimited and Unrivaled.

Featured Today

May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.
Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
May 5, 2026

How Private Equity Fell in Love With Indian Cricket

India’s U.S.-style cricket league has become a private-equity playground.
Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.
May 1, 2026

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
May 3, 2026; Denver, Colorado, USA; Minnesota Wild left wing Kirill Kaprizov (97) prepares to take a shot on goal against the Colorado Avalanche during the first period in game one of the second round of the 2026 Stanley Cup Playoffs at Ball Arena.

NHL Salary Cap Increases by $8.5M to Hit $104M

Next season’s salary cap confirmed bullish projections from the league and union.
May 7, 2026

Swin Cash Defends 2022 WNBA Stake Sale: ‘The League Is Growing’

Cash will be a studio analyst on Amazon Prime Video this year.
Mar 7, 2026; Milwaukee, Wisconsin, USA; Milwaukee Bucks forward Giannis Antetokounmpo (34) bring the ball up court against the Utah Jazz at Fiserv Forum. Mandatory Credit: Michael McLoone-Imagn Images
May 7, 2026

Jimmy Haslam Wants Giannis’s Fate Decided Before NBA Draft

The two-time MVP is entering the final year of his contract.
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 6, 2026

NFL Nears Referee Deal to Avoid Another ‘Fail Mary’ Disaster

The public vitriol between the two sides has lessened considerably.
May 6, 2026

Midge Purce on NWSL’s Rodman Rule: ‘I Hate It So Much’

The rule helped keep Trinity Rodman in the NWSL.
Michigan Wolverines head coach Dusty May talks with his team Monday, April 6, 2026, during the NCAA men's basketball tournament national championship game against the UConn Huskies at Lucas Oil Stadium in Indianapolis.
May 5, 2026

Dusty May Draws Interest From Multiple NBA Teams

May coached Michigan to the national title in April.
May 5, 2026

LIV CEO Says League’s Value Lies in the Teams As Saudi Era Nears End

The league is looking for new investors in its 13 teams.