Tuesday, August 18, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Buss Family Drama Brewing After Reported Lakers Sale

Jeanie Buss is contradicting a report that her family will sell.

WNBA: Fans Were Erroneously Told to Cover XX-XY Athletics T-Shirts

It marks the latest flash point in fan-involved incidents for the WNBA.

Teams, Brands Troll Jayden Daniels After LSU Controversy

Daniels sent a cease-and-desist letter after LSU gave away his No. 5.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Jessica Pegula on the US Open, WTA Sex Testing, and More.

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.

Mark Walter in Talks to Sell Chelsea Stake Amid Federal Probe

Walter agreed to sell the Lakers just last week.
August 17, 2026

LIV Golf Finally Cancels Its $40M Michigan Finale

This week’s tournament in Indianapolis will be LIV’s season finale.
August 17, 2026

Tennis Players Await US Open Purse Before Deciding on Protest

The US Open hasn’t yet announced how prize money will be allocated.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Aug 7, 2026; Bedminster, New Jersey, USA; Dustin Johnson tees off on the 16th hole during the second round of the LIV Golf New York tournament at Trump National Bedminster.
August 17, 2026

LIV Vendors Say They’re Unpaid As League Seeks to Stay Afloat

LIV’s funding from the Saudi PIF is ending this month.
August 16, 2026

Caitlyn Jenner Reacts to WNBA Transgender Controversy

Two former NBA players have said they’re declaring for the WNBA draft.
Bayonne celebrates after defeating Blackwood in the New Jersey Little League State Championships at the Cresskill Little League Baseball field, Aug 3, 2026, Cresskill, NJ, USA.
August 14, 2026

How a Little League Tournament Turned Into a Legal Battle

Two Tulsa teams were disqualified over eligibility issues this summer.
Philadelphia Phillies second baseman Luis Arraez (4) celebrates after getting on base Aug. 13, 2026 at the Field of Dreams in Dyersville, Iowa.
August 14, 2026

MLB Sets 2027 Field of Dreams, 2028 All-Star Game Amid Labor Fight

Red Sox, Royals get Field of Dreams as Giants land All-Star Game.