Saturday, June 13, 2026

LeBron Says NBA Owns Christmas. The NFL Knows Otherwise

The NBA’s biggest star defended the league on one of its biggest days, which the NFL invaded Wednesday.

LeBron James
Darren Yamashita-Imagn Images

LeBron James has spent nearly two decades playing on Christmas. 

Wednesday marked the 19th consecutive Christmas Day game the Lakers star has played in, but this time the attention was on the NFL. 

The NFL played two Christmas games on Wednesday. Though the NFL has played on Christmas regularly in recent years, extraordinarily rare Wednesday games were a sign that the NFL was done ceding the holiday to basketball.

After beating the Warriors on Wednesday night, James tried to declare his league still has a day it can call its own.

I love the NFL,” James said. “But Christmas is our day.” James’s Lakers played in the fourth of five slots in the league’s annual ESPN/ABC quintupleheader.

Ratings are not in for either basketball or football, but the NFL is a ratings behemoth while the NBA is flagging, leading to endless discourse about the league’s product and marketing.

LeBron might be fighting a losing cause. The pair of Netflix NFL games avoided major technical issues, and while the games themselves were boring as the teams involved were playing their third in 11 days, the schedule is more favorable the next two years.

Christmas is on a Thursday in 2025, and a Friday in 2026, making it even easier for the league to load up on those days. Netflix already has a deal with the NFL to broadcast games in those two years. While the NBA’s product was largely entertaining on Wednesday, with the Sixers, Knicks, and Lakers winning tight games late, its Christmas tradition has an NFL-sized problem. No matter what LeBron James says about it.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Trump Administration Signs Off on Paramount-WBD Merger

The DOJ blessed the highly controversial pact Friday. 
Jun 10, 2026; New York, New York, USA; New York Knicks forward Og Anunoby (8) scores on a rebound against San Antonio Spurs guard Dylan Harper (2) in the fourth quarter during game four of the 2026 NBA Finals at Madison Square Garden. Mandatory Credit: Geoff Burke-Imagn Images

Epic Knicks Game 4 Comeback Drew 20.9 Million ABC Viewers

The instant classic extends a heady viewership run for ABC . 
Texas Tech's Brendan Sorsby runs with the ball during the spring football game, Friday, April 17, 2026, at Jones AT&T Stadium.

Big 12 Mulls Brendan Sorsby Options as Legal Threats Loom

Both Sorsby’s legal team and Texas’s AG sent letters to the conference.
Apr 4, 2024; New York, New York, USA; New York Knicks executive chairman James Dolan sits court side during the first quarter against the Sacramento Kings at Madison Square Garden

The Knicks Keep Winning. James Dolan Keeps Beefing

The Knicks owner continues his streak of high-profile feuds.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Nov 16, 2024; New York, NY, USA; UFC CEO Dana White (left) talks to President-elect Donald Trump ringside during UFC 309 at Madison Square Garden. Mandatory Credit: Brad Penner-Imagn Images

How Donald Trump and Dana White Became Close Friends

UFC Freedom 250 will take place at the White House on Sunday.
exclusive
June 11, 2026

Under Armour Did Not Renew WNBA Shoe Deal

Jacy Sheldon also wears logo-less Holo shoes due to WNBA apparel rules.
June 12, 2026

Inside UFC’s $60M White House Spectacle

The MMA promotion has big aspirations for its D.C. showcase.
Sponsored

How Long Acre Tavern Is Built to Handle Soccer’s Biggest Moments

Learn how Spectrum Business helps keep Long Acre Tavern in Times Square connected and ready to serve soccer fans from around the world.
Jun 10, 2026; New York, New York, USA; New York Knicks forward OG Anunoby (8) makes a game-winning tip shot against San Antonio Spurs guards Dylan Harper (2) and Devin Vassell (24) during game four of the 2026 NBA Finals in the final second of the fourth quarter at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images
opinion
June 11, 2026

Knicks-Spurs Finals Is Showing the NBA at Its Best

A 29-point comeback and record ratings have the sports world buzzing.
Landon Donovan discusses investment opportunities with the NWSL.
June 11, 2026

Landon Donovan: NWSL Is ‘Best Investment in Sports’

The former USMNT captain pointed to the USWNT’s success as proof.
Jun 1, 2026; Oklahoma City, OK, USA; Texas Tech Red Raiders pitcher Nijaree Canady (24) points after a strikeout in the fifth inning against the Alabama Crimson Tide during the NCAA Women’s College World Series at Devon Park. Mandatory Credit: Brett Rojo-Imagn Images
June 10, 2026

NiJaree Canady Remains Unsigned With AUSL Season Underway

Canady was the No. 2 pick in the 2026 AUSL Draft.
June 10, 2026

Why WNBA Expansion Teams Are Surprising the League Again

The Fire and Tempo are much better than expected.