• Loading stock data...
Thursday, April 2, 2026
    More
    Quick Hits

    LeBron’s Latest Investment

    By
    Nov 18, 2020 | 09:08 pm
    UPDATED Nov 18, 2020 | 09:32 pm
    Lobos
    Lobos 1707

    Lebron James’ latest investment: Tequila. 

    Lobos 1707 Tequila & Mezcal was launched in the U.S. and Mexico on Wednesday, with James becoming the latest athlete to take a shot on an alcohol brand. Last year, Michael Jordan launched a tequila brand, Cincoro, with four other NBA owners.

    Other Investors In Lobos 1707 Include: 

    • James’ business partner Maverick Carter
    • Los Angeles Lakers teammate Anthony Davis
    • Golden State Warriors forward Draymond Green
    • Klutch Sports founder and James’ agent Rich Paul

    Celebrity-Owned Liquor Brands Have Been Successful: Ryan Reynolds — who recently bought a soccer team — was an owner of Aviation Gin before it sold for an estimated $610 million to spirits giant Diageo in August. Diageo also paid close to $1 billion for George Clooney’s Casamigos tequila company in June 2017. 

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Aug 27, 2025; Arlington, Texas, USA; Dallas Wings guard Arike Ogunbowale (24) looks on from the team bench during the first half against the Connecticut Sun at College Park Center.
    by

    Will a Star Get Picked in the WNBA Expansion Draft?
    The Fire and Tempo have just five weeks to assemble their teams.
    by and

    Polymarket’s Sports Push Continues With LaLiga Deal
    LaLiga is the latest in a series of sports deals for Polymarket.
    by

    Chicago Sky Sell Picks to Protect Team from WNBA Expansion Draft
    The Sky will still have three picks in the draft.
    Dec 22, 2024; Paradise, Nevada, USA; NFL line judge Robin DeLorenzo (134) gestures during the game between the Jacksonville Jaguars and the Las Vegas Raiders Allegiant Stadium. Mandatory Credit: Kirby Lee-Imagn Images
    by

    Fired Female NFL Ref Sues League for Unfair Treatment
    Robin DeLorenzo is accusing the NFL of gender-based scrutiny.

    Featured Today
    by

    ‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch
    Inside “the largest team shop for a team that doesn’t exist.” 
    Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
    March 28, 2026

    March Madness Coaches Debate ‘Blueblood’ in NIL Era
    The term’s meaning was up for debate at men’s March Madness.
    Maxime Vachier Lagrave
    March 25, 2026

    The Planet’s Best Chess Players Are Having Their LIV Golf Moment
    Chess’s most prestigious tournament is battling a splashy Saudi event.
    Beau Brune/LSU
    March 22, 2026

    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Cameron Boozer & Cayden Boozer Talk Pressure, Benefit of Playing Together
    The Boozer twins have built their games, and their identities, side by side.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.