Sunday, July 12, 2026
    More
    Quick Hits

    LeBron’s Latest Investment

    By
    Nov 18, 2020 | 09:08 pm
    UPDATED Nov 18, 2020 | 09:32 pm
    Lobos
    Lobos 1707

    Lebron James’ latest investment: Tequila. 

    Lobos 1707 Tequila & Mezcal was launched in the U.S. and Mexico on Wednesday, with James becoming the latest athlete to take a shot on an alcohol brand. Last year, Michael Jordan launched a tequila brand, Cincoro, with four other NBA owners.

    Other Investors In Lobos 1707 Include: 

    • James’ business partner Maverick Carter
    • Los Angeles Lakers teammate Anthony Davis
    • Golden State Warriors forward Draymond Green
    • Klutch Sports founder and James’ agent Rich Paul

    Celebrity-Owned Liquor Brands Have Been Successful: Ryan Reynolds — who recently bought a soccer team — was an owner of Aviation Gin before it sold for an estimated $610 million to spirits giant Diageo in August. Diageo also paid close to $1 billion for George Clooney’s Casamigos tequila company in June 2017. 

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read
    by

    England Ends Norway Run As World Cup Whittles Down to Royalty
    Norway ends its run with $20 million in prize money.
    by

    Ohtani, Judge Both Out of MLB All-Star Game
    The two superstars will miss the midseason showcase.
    by

    White Sox Take UCLA’s Roch Cholowsky No. 1 in Draft
    The White Sox selected the two-time Big Ten player of the year.
    by

    MLB World Cup Takeovers Continue in Miami
    England plays Norway in the World Cup quarterfinal in Miami.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

    0:00

    Featured Today
    by

    What the World Cup Means to Erling Haaland’s Tiny Hometown
    The tournament’s breakout star is from a rural Norwegian town.
    July 10, 2026

    Why So Many Media Outlets Are Rushing Into Sports
    Sports coverage has ballooned in every corner of media.
    Pillow Fight Championship
    July 8, 2026

    How Obscure Sports Get Mainstream TV Deals
    For niche sports, getting on TV often matters more than getting paid.
    ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
    July 2, 2026

    Inside the Spectacle and Science of MLB Fireworks
    Postgame fireworks are lighting up baseball for America250.
    Kansas City Chiefs
    July 1, 2026

    NFL Teams Push to Turn Futbol Fans Into Football Devotees
    NFL teams are courting international soccer fans during their World Cup visits.

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Josh Childress: Why Now Is the Time for NBA Expansion
    Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.