Saturday, August 29, 2026
    More
    The FOS App Launches September 1 Pre-save on the App Store Today
    Quick Hits

    LeBron’s Latest Investment

    By
    Nov 18, 2020 | 09:08 pm
    UPDATED Nov 18, 2020 | 09:32 pm
    Lobos
    Lobos 1707

    Lebron James’ latest investment: Tequila. 

    Lobos 1707 Tequila & Mezcal was launched in the U.S. and Mexico on Wednesday, with James becoming the latest athlete to take a shot on an alcohol brand. Last year, Michael Jordan launched a tequila brand, Cincoro, with four other NBA owners.

    Other Investors In Lobos 1707 Include: 

    • James’ business partner Maverick Carter
    • Los Angeles Lakers teammate Anthony Davis
    • Golden State Warriors forward Draymond Green
    • Klutch Sports founder and James’ agent Rich Paul

    Celebrity-Owned Liquor Brands Have Been Successful: Ryan Reynolds — who recently bought a soccer team — was an owner of Aviation Gin before it sold for an estimated $610 million to spirits giant Diageo in August. Diageo also paid close to $1 billion for George Clooney’s Casamigos tequila company in June 2017. 

    This field is for validation purposes and should be left unchanged.

    Sign up for
    The Memo Newsletter

    Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Mar 21, 2026; Los Angeles, CA, USA; Wildcats FFC quarterback Joe Burrow throws the ball during the Fanatics Flag Football Classic at BMO stadium. Mandatory Credit: Kirby Lee-Imagn Images
    First at FOS
    by

    NFL, NFLPA Negotiating Terms for Olympic Flag Football Participation
    The 2028 Games’ flag football is scheduled for July 15–22.
    Aug 29, 2026; Dublin, Co. Dublin, IRL; North Carolina Tar Heels head coach Bill Belichick stands on the sidleline against the TCU Horned Frogs in the first half at Aviva Stadium. Mandatory Credit: Laszlo Geczo-Imagn Images
    by

    UNC Overcomes Preseason Drama As Bill Belichick Earns Signature Win
    UNC GM Michael Lombardi was placed on paid leave in July.
    Tennis - Australian Open - Men's Singles Final - Melbourne Park, Melbourne, Australia - January 29, 2023 Craig Tiley, CEO of Tennis Australia is pictured in the stands during the final match between Serbia's Novak Djokovic and Greece's Stefanos Tsitsipas REUTERS/Loren Elliott
    by

    US Open Unveils Record Player Pay but Resists Revenue Share
    Revenue sharing is a key topic for the players.
    Aug 12, 2026; San Francisco, California, USA; Chicago Sky guard Natasha Cloud (9) sets the play against the Golden State Valkyries during the first quarter at Chase Center. Mandatory Credit: Robert Edwards-Imagn Images
    by

    Natasha Cloud Calls WNBA Culture War an ‘Intentional Distraction’ 
    Cloud wants the WNBA to ban Enes Kanter Freedom league-wide.
    podcast thumbnail
    podcast thumbnail mobile
    Front Office Sports Today

    A Conversation with Bengals Star Tee Higgins on Contract Negotiations, Turf & More

    0:00

    Featured Today
    by

    Deshaun Watson Has Done the Impossible: Unite Browns Fans
    Watson was named the starter after complaining boos were “personal.”
    August 23, 2026

    Dan Snyder ‘Invisible’ in NFL Three Years After Commanders Sale
    Snyder has had little to no contact with former NFL associates.
    Soccer Football - Premier League - Arsenal v Burnley - Emirates Stadium, London, Britain - May 18, 2026 Arsenal's Kai Havertz scores their first goal past Burnley's Max Weiss
    August 21, 2026

    Why the Premier League’s Star-Power Shortage Doesn’t Matter
    The world’s richest soccer league doesn’t rely on big stars to dominate.
    August 12, 2026

    Trendy Golf Hat Divide Is More Than a Fashion Fight
    As golf has gotten trendier, so has the sport’s style.
    Joey Spallina of the Maryland Whipsnakes
    August 6, 2026

    How Eye Black Became ‘War Paint’ on the Field
    “You’re going into battle, doing something you only do on game days.”

    More in Quick Hits
    patrick_mahomes
    by

    Less Than Super TV Viewership
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Kerri Walsh Jennings’s Playbook for the Future of Volleyball
    The former gold medalist talks NCAA, the Olympics, & investing in volleyball.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.