• Loading stock data...
Monday, June 2, 2025

LeBron James’ Media Company Nears Major Investment

  • LeBron James and Maverick Carter’s SpringHill Company is nearing a major investment from RedBird Capital Partners.
  • Nike and Fenway Sports Group are joining on the funding round.
Tim Fuller-USA TODAY Sports/Design: Alex Brooks

SpringHill Company, the media venture created by LeBron James and Maverick Carter, is nearing a major investment from RedBird Capital. 

The deal would reportedly value SpringHill at $650 million to $700 million. Nike and Fenway Sports Group are expected to join the investment. Nike has a $1 billion lifetime endorsement deal with James.

RedBird’s sports investments also include Toulouse FC, the XFL, YES Network, and On Location, the NFL’s hospitality provider.

  • In March, James and Carter bought into Fenway Sports Group, which owns the Boston Red Sox, Liverpool FC, and Roush Fenway Racing. RedBird made a concurrent investment of $750 million for an 11% stake in FSG. 
  • In June 2020, SpringHill raised $100 million from Guggenheim Partners, UC Investments, SC.Holdings and others. It merged SpringHill Entertainment, media company Uninterrupted, and marketing company Robot into a single entity at that time.
  • Last year’s fundraise saw Serena Williams, Elisabeth Murdoch, Live Nation Entertainment CEO Michael Rapino, Apollo Global Management co-founder Marc Rowan, and Red Sox chairman Tom Werner join SpringHill’s board.

On Thursday, SpringHill announced a deal with live audio app Clubhouse that will have the two companies produce a handful of new sports and culture shows. 

SpringHill produced “Space Jam: A New Legacy,” and has production deals with ABC Studios, Universal, Audible. It previously worked with HBO, CNN, and Netflix.

Editor’s note: SC.Holdings is an investor in FOS.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

With LeBron and Steph Out, Anthony Edwards Stakes Case As NBA Face

Edwards is second in jersey sales among the remaining players.
Kansas City Chiefs quarterback Patrick Mahomes (15) raises the Lamar Hunt Trophy with tight end Travis Kelce (87) after the AFC championship NFL game between the Cincinnati Bengals and the Kansas City Chiefs on Jan. 29, 2023, at Arrowhead Stadium in Kansas City.

F1 Team Part-Owned by Mahomes, Kelce Makes Changes Amid Struggle

Alpine is ninth in the constructors’ championship.

NBA Misses a Dynasty Duel—but Gains a Star-Making Moment

The Warriors defeated the Rockets in seven games.
Apr 22, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) and Los Angeles Lakers forward LeBron James (23) leave a court after defeating the Minnesota Timberwolves 94-85 in game two of first round for the 2024 NBA Playoffs at Crypto.com Arena.

The Lakers Failed to Cash In on Luka Dončić Heist

After winning the trade of the century, the Lakers were bounced early.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.