Soccer superstar Cristiano Ronaldo is teaming up with billionaire Peter Lim on a venture that promises to create a holistic digital experience and marketplace around soccer.
The Manchester United star announced the launch of ZujuGP on Instagram, where he has a record-setting 357 million followers.
The digital platform offers soccer merchandise, gaming opportunities, and social connections for fans. Fans can also watch live games.
Lim, who has a net worth of $2.6 billion, made much of his fortune on a prescient $10 million investment in palm oil company Wilmar in the 1990s, cashing out for $1.5 billion in 2010.
- Based in Singapore, ZujuGP will focus on the growing soccer market in Asia, proclaiming that “Football 3.0 is the Asian era.”
- ZujuGP also hosts an AI-powered app for finding employment in the soccer industry and developing and recruiting soccer talent.
Peter Lim owns La Liga club Valencia F.C. and has a 40% stake in Salford City, a soccer club that competes in the United Kingdom’s League Two. He made a “significant” investment in McLaren Automotive in 2011.
![Feb 15, 2025; Montreal, Quebec, CAN; [Imagn Images direct customers only] Team United States forward Matthew Tkachuk (19) and Team Canada forward brandon Hagel (38) fight in the first period during a 4 Nations Face-Off ice hockey game at the Bell Centre.](https://frontofficesports.com/wp-content/uploads/2025/02/USATSI_25429594_168416385_lowres-e1739674194139.jpg?quality=100&w=1024)
