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Saturday, July 12, 2025

KKR Eyes Blockchain Gaming with Potential Animoca Investment

  • Private equity firm KKR is in talks to buy into blockchain gaming company Animoca Brands.
  • Animoca created the metaverse platform “The Sandbox.”
Animoca-Brands-KKR-Sandbox
Animoca Brands/Design: Alex Brooks

Metaverse-focused gaming and investment firm Animoca Brands is closing in on a major boost from private equity firm KKR.

KKR is in talks to lift Animoca’s latest funding round to $500 million from $359 million at a $5.4 billion valuation.

Animoca created the metaverse platform “The Sandbox” and blockchain-based game “Olympic Games Jam: Beijing 2022.” It has investments in Fan Controlled Football and NBA Top Shot.

  • The round, announced in January, was led by Liberty City Ventures and included the Winklevoss twins and investor George Soros.
  • Animoca raised $88.8 million at a $1 billion valuation in May 2021.
  • It is already eyeing another funding round this year at a $10 billion valuation.

The TL;DR on KKR

The New York-based investment firm is in the midst of a complex bid for Italian telecommunications giant Telecom Italia, which holds Serie A broadcast rights.

It has recently loaded up on fitness investments, buying European cycling company Accell Group NV in January for $1.8 billion and taking on a $396 million stake in PureGym the previous month.

In September, it sold off its $852 million stake in Academy Sports.

Earlier this month, it announced an investment in high school sports media and technology company PlayOn! Sports.

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