Thursday, August 20, 2026

KKR Eyes Blockchain Gaming with Potential Animoca Investment

  • Private equity firm KKR is in talks to buy into blockchain gaming company Animoca Brands.
  • Animoca created the metaverse platform “The Sandbox.”
Animoca-Brands-KKR-Sandbox
Animoca Brands/Design: Alex Brooks

Metaverse-focused gaming and investment firm Animoca Brands is closing in on a major boost from private equity firm KKR.

KKR is in talks to lift Animoca’s latest funding round to $500 million from $359 million at a $5.4 billion valuation.

Animoca created the metaverse platform “The Sandbox” and blockchain-based game “Olympic Games Jam: Beijing 2022.” It has investments in Fan Controlled Football and NBA Top Shot.

  • The round, announced in January, was led by Liberty City Ventures and included the Winklevoss twins and investor George Soros.
  • Animoca raised $88.8 million at a $1 billion valuation in May 2021.
  • It is already eyeing another funding round this year at a $10 billion valuation.

The TL;DR on KKR

The New York-based investment firm is in the midst of a complex bid for Italian telecommunications giant Telecom Italia, which holds Serie A broadcast rights.

It has recently loaded up on fitness investments, buying European cycling company Accell Group NV in January for $1.8 billion and taking on a $396 million stake in PureGym the previous month.

In September, it sold off its $852 million stake in Academy Sports.

Earlier this month, it announced an investment in high school sports media and technology company PlayOn! Sports.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 18, 2025; Atlanta, GA, USA; Greg McElroy during 2025 CFP National Championship Media Day at Georgia World Congress Center, Building A. Mandatory Credit: Kirby Lee-Imagn Images

Greg McElroy Talks SEC vs. Big Ten Debate, Next Top Coaches

The ex-Alabama QB is entering his 13th season with ESPN.
The Delaware Life logo is seen on a web browser in this illustration taken on August 17, 2026.

Mark Walter Has Been Here Before. What Happens Next?

“There’s fraud here,” one expert tells FOS.
Aug 15, 2026; Chicago, Illinois, USA; Cleveland Browns quarterback Shedeur Sanders (2) passes the ball againnst the Chicago Bears during the second half at Soldier Field. Mandatory Credit: Patrick Gorski-Imagn Images

NFL Network’s Initial ESPN Preseason Ratings Rise 3%

Rams-Chiefs averaged a Week 1-high 2.38 million viewers.
Sep 6, 2025; Flushing, NY, USA; A general view of the women’s singles final between Aryna Sabalenka of Belarus and Amanda Anisimova of the United States at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.

US Open Sets Record With $108M in Total Prize Money

The prize purse is 20% higher than last year.
podcast thumbnail mobile
Front Office Sports Today

8/20/26 -McAfee Joins ESPN’s ‘MNC,’ Walter’s $17B Problem, Bueckers-Fudd Go Public

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Varsity Brands

Varsity Brands CEO on PE Ownership and the Business of Cheer

Varsity includes a cheerleading business and an athletic apparel division.
Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
July 31, 2026

Schefter Among Early Investors to Cash In on Underdog Sale

Schefter first invested in Underdog in 2021.
Huddle in the Hamptons
August 4, 2026

Why Investors Want to Bring Athletes Into Ownership Groups

LeBron James and Tom Brady have ownership stakes in multiple sports teams.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
July 31, 2026

NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars

DirecTV’s previous deal expired after the 2025 NFL season.
Underdog Fantasy
July 30, 2026

Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal

IG Group is making a big bet on Underdog’s prediction-market business.
Marques Colston
July 30, 2026

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.
Jul 19, 2026; West Sacramento, California, USA; Athletics shortstop Jacob Wilson (5) hits an RBI single during the ninth inning against the Washington Nationals at Sutter Health Park.
July 23, 2026

Mark Cuban, Rashaun Williams Firm Buys Stake in A’s

It’s the first investment by Harbinger Sports Partners, which formed last May.