Saturday, July 4, 2026

Korean Baseball Leads Sports Return

  • The South Korea’s KBO League opened up its season on May 5.
  • ESPN will broadcast a game a day Tuesday-Sunday.
bucket o' balls
Photo Credit: Matt Kartozian-USA TODAY Sports

For fans tuned into ESPN early this morning, something may have caught their eye – live professional baseball. That came courtesy of the KBO League, the highest level of professional baseball in South Korea. The network struck a deal with the league to broadcast six games a week, as well as the entire 144-game season and its postseason. 

The KBO was started in 1982 and consists of 10 teams from across South Korea, all owned by some of the country’s biggest corporations like Kia, LG and Samsung. The league is known for its high scoring and passionate fans, who will also be watching from home to start the season.

The start of the KBO season also provides some insight into how pro sports might return in the U.S. Several of the techniques the league has applied will likely be adopted by others, such as strict social distancing guidelines with no fans, temperature checks and hand sanitizer for players. The league also banned the game’s time-honored tradition of spitting.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aug 23, 2025; Phoenix, Arizona, USA; A general view of the MLB logo before the start of a game between the Cincinnati Reds and Arizona Diamondbacks at Chase Field.

New MLBPA Proposal Focuses on Roster Management

The latest labor proposal centered on MLB’s roster management rules.

NBC’s MLB Takeover Could Offer a Glimpse of Baseball’s Future

The network’s “Star-Spangled Sunday” further heralds its return to MLB.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.

Bobby Bonilla Day Would End With MLB Owners’ Proposal

MLB team owners are seeking to outlaw future contracts with deferred money.
podcast thumbnail mobile
Front Office Sports Today

7/3/26 – USMNT Round of 16 Ticket Frenzy, NBA Tests New Free Throw Rule, Ovechkin Returns, Country Roads Takes Over

0:00

Featured Today

Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Sponsored

Teeing Up With T-Mobile: How America’s Best Mobile Network Is Driving Golf Forward

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.