• Loading stock data...
Friday, January 30, 2026

Korean Baseball Leads Sports Return

  • The South Korea’s KBO League opened up its season on May 5.
  • ESPN will broadcast a game a day Tuesday-Sunday.
bucket o' balls
Photo Credit: Matt Kartozian-USA TODAY Sports

For fans tuned into ESPN early this morning, something may have caught their eye – live professional baseball. That came courtesy of the KBO League, the highest level of professional baseball in South Korea. The network struck a deal with the league to broadcast six games a week, as well as the entire 144-game season and its postseason. 

The KBO was started in 1982 and consists of 10 teams from across South Korea, all owned by some of the country’s biggest corporations like Kia, LG and Samsung. The league is known for its high scoring and passionate fans, who will also be watching from home to start the season.

The start of the KBO season also provides some insight into how pro sports might return in the U.S. Several of the techniques the league has applied will likely be adopted by others, such as strict social distancing guidelines with no fans, temperature checks and hand sanitizer for players. The league also banned the game’s time-honored tradition of spitting.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Royals Stadium Plans Hit Suburban Dead End, Push Back Downtown

Two more suburban options have been eliminated in the long-running site search.
Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers pitcher Clayton Kershaw (22) speaks to fans during the World Series celebration at Dodger Stadium.
exclusive

NBC Closes In on Clayton Kershaw for MLB Studio

NBC is taking over ESPN’s vacated Sunday Night Baseball package.
Sep 27, 2025; San Francisco, California, USA; San Francisco Giants pitcher Ryan Walker (74) hands the ball to manager Bob Melvin as he is relieved during the ninth inning against the Colorado Rockies at Oracle Park. Mandatory Credit: D. Ross Cameron-Imagn Images

Giants Become 3rd MLB Team Sued Over ‘Junk Fees’ Since September

The Nationals and Red Sox face separate, but similar, lawsuits.
Aug 24, 2025; Milwaukee, Wisconsin, USA; Bob Costas speaks during a celebration of Bob Uecker’s life prior to the game between the San Francisco Giants= and Milwaukee Brewers at American Family Field.

Inside NBC’s ‘NEW-Stalgia’ Approach With MLB and NBA

Costas will host NBC’s pregame show on Opening Day.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

Teeing Up With T-Mobile: How America’s Best Mobile Network Is Driving Golf..

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
Sponsored

Game the Green: Transforming Fan Experiences at TPC Sawgrass

As fans gather at THE PLAYERS Championship, Comcast Business will be keeping spectators and the PGA TOUR connected like never before.
February 3, 2025

Super Bowl Ticket Prices Crash As Hotel Rooms See Historic Rate Hike

Prices sink by about 30%, due in part to a lodging crunch.
Sponsored

How Sportradar and the NBA Are Shaping the Future of Immersive Fan..

By transforming raw data into tailored, interactive content, Sportradar helps turn the NBA’s enormous fanbase into active participants.
October 8, 2024

NBA GMs Rank Salary-Cap Apron As Rule That Needs to Change Most

Schedule changes finished second with 17% of the vote.