Horse racing channel TVG Network will be rebranded as FanDuel TV and former NFL Network host Kay Adams will anchor a new morning show for the betting company’s effort to expand its reach.
A streaming service, FanDuel+, will launch at the same time that FanDuel TV goes live on cable and satellite providers next month, the company announced on Thursday.
“FanDuel TV is the first network designed from the ground up to be watched by viewers with their phone in hand,” Mike Raffensperger, FanDuel’s chief commercial officer, said in a statement. “We intend for FanDuel TV to sit at the intersection of live sports and interactive content and believe Kay is the best example of an on-air talent who can bring fans closer to the narratives of the games they care about most.”
Front Office Sports was the first outlet to report FanDuel’s interest in Adam, who hosted “Good Morning Football” on NFL Network, back in June.
Beyond sports betting content like what rival DraftKings has with its betting network VSIN, FanDuel TV will feature 3,000 hours of live sports from the National Basketball League (NBL) — where Vernon Davis and other current and former players have taken stakes — along with the Chinese Basketball League and European pro leagues.
FanDuel TV will also have a new weekly show from Pat McAfee and his PMI Network as well as content from The Ringer.
Specific details on the programming those content agreements will provide were not disclosed in Thursday’s announcement.
