Friday, September 18, 2026

Juventus Plan $474M Capital Raise

  • Juventus is planning a capital raise of $474 million, coming off a fiscal year in which it anticipates a financial loss.
  • Its star, Cristiano Ronaldo, is under contract for one more year.
Juventus/Design: Alex Brooks

With financial losses on the year and a very expensive star under contract, Juventus is going to the bank.

The Serie A club plans to raise $474 million through a new share offering. Juve has reportedly approached the banks it worked with on a $355.6 million capital raise in 2019: BNP Paribas, Goldman Sachs, Mediobanca, and UniCredit.

  • Juve calculated the total cost of the pandemic at $379.5 million, from the 2019-2022 fiscal years.
  • The club lost $134 million in the first half of the 2020-2021 fiscal year.
  • Club revenue climbed steadily from $223 million in 2012 to $480 million in 2019. Revenue for this year is a projected $441 million. 

The club’s future sales will be in the hands of former Ferrari racing team leader Maurizio Arrivabene, who was named club CEO on Wednesday.

The capital raise won’t become official until September, when the club’s board votes to approve it. Exor NV, the Agnelli family’s holding company, owns 64% of the club and has expressed its support for the move.

Cristiano Ronaldo is entering the final year of a four-year contract with the club that pays him $38 million annually. Juventus manager Massimiliano Allegri reportedly supports selling off Ronaldo to another club due to his hefty price tag.

Club director Federico Cherubini expressed confidence on Thursday, however, that Ronaldo will remain with Juventus.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are foregoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
podcast thumbnail mobile
Front Office Sports Today

NFL Ratings Dip, Steve Belichick Resigns, Knicks Ticket Refunds

0:00

Featured Today

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”
Aug 3, 2026; Washington, D.C., USA; Alexandra Eala (PHI) kisses the championship trophy during the trophy ceremony after her match against Jessica Pegula (USA) (not pictured) in the women's singles final of the 2026 Mubadala DC Open at Rock Creek Park Tennis Center. Mandatory Credit: Geoff Burke-Imagn Images
August 30, 2026

How Alex Eala Turned the Philippines Into a Tennis Nation

A December homecoming match could break tennis’s attendance record.
August 26, 2026

Deshaun Watson Has Done the Impossible: Unite Browns Fans

Watson was named the starter after complaining boos were “personal.”
Exclusive

LeBron James Polymarket Deal Worth $15 Million a Year

James is not an investor in Polymarket, just an endorser.
Tiger Woods of Jupiter Links GC stretches his left leg next to Tom Kim during warms up before match against the Los Angeles Golf Club who won the TGL finals at SoFi Center on March 24, 2026, in Palm Beach Gardens, Florida.
Exclusive
September 10, 2026

New Funding Doubles TGL Parent Company Valuation to $1B

TMRW is the parent company of indoor golf leagues TGL and WTGL.
Ndamukong Suh
September 16, 2026

Ndamukong Suh: ‘I Don’t Necessarily Agree’ With PE in Youth Sports

“They’re always gonna be looking for those returns.”
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
Exclusive
September 4, 2026

Mark Stevens Is Seahawks’ Top Minority Investor

Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
September 3, 2026

Meet the Seahawks’ New Minority Owners

There are multiple PE, VC, and AI investors.
Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
Exclusive
September 3, 2026

‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks

Multiple prediction-market partners are expected in time for this season.
Exclusive
August 30, 2026

US Open Signs Exclusive Deal With Kalshi

The surprise deal was reached just ahead of this year’s main draw.