Tuesday, October 6, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Juventus’ New $79M Transfer Is Already Paying Off

  • Dusan Vlahovic scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.
  • His deal with the Serie A club runs through 2026 and includes bonuses that could reach $11 million.
UEFA Champions League/Design: John Regula

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

It didn’t take long for Dusan Vlahovic to make his mark for Juventus in the UEFA Champions League.

In Tuesday’s Round of 16 first leg, the Serb scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.

For a team decimated by injuries and the departure of Cristiano Ronaldo, the 22-year-old is expected to be worth every penny of the $79 million Juve agreed to pay Fiorentina for his services in January.  

  • The deal between the two Serie A clubs runs through 2026 and includes bonuses that could reach $11 million.
  • He is the second-youngest player from Juventus to score in his Champions League debut (Alessandro Del Piero, 20). He also scored 13 minutes into his Juve domestic debut against Hellas Verona on Feb. 6.
  • In addition to losing Ronaldo, Juve has been decimated by injuries to key attacking players including Federico Chiesa, Paulo Dybala, and USMNT star Weston McKennie.

Juve desperately need a consistent goalscorer not only to progress in the UCL, but to even qualify for next year’s competition.

Vlahovic scored 20 goals in 24 matches with Fiorentina this season, and 44 in 98 appearances from 2018-22.

Juventus has been eliminated in the Round of 16 each of the last three years, last made the final in 2015, and haven’t won since 1996.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

8 Burning Questions About the Manchester City Case

The ripple effects in global soccer will be huge.

Premier League Says Manchester City Guilty of All Serious Charges

The league confirmed its findings in a statement Tuesday.

Where Do Manchester City and English Soccer Go From Here?

The Premier League’s most dominant club could face drastic sanctions.
podcast thumbnail mobile
Front Office Sports Today

10/6/26 – Portnoy on Fox Exit, Rays Are Hottest Ticket, LeBron’s Fanatics Helicopter Commute

0:00

Featured Today

Cubs behind the scenes

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.
October 2, 2026

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.

LeBron’s Fanatics Deal Includes Helicopter Use

The helicopter has repeatedly gone between NYC and Philly.
Tom Brady Raiders
September 30, 2026

Tom Brady Biographer Still Not Ruling Out NFL Comeback

Brady’s last NFL season was in 2022.
October 5, 2026

Alex Ovechkin Announces Retirement After 22 Seasons

The Capitals superstar said this season will be his last.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
September 27, 2026

U.S. Avoids Disaster With Biggest Presidents Cup Comeback Ever

Donald Trump was on hand a day after attending Texas-Tennessee.
September 27, 2026

Some NFL Players Tone Down Celebrations After Surprise Fines

Star wide receivers decided to keep their money.
First at FOS
September 24, 2026

Albert Pujols Says He Pursued MLB Ownership

The three-time MVP said his group was outbid for multiple franchises.