Thursday, July 30, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Juventus’ New $79M Transfer Is Already Paying Off

  • Dusan Vlahovic scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.
  • His deal with the Serie A club runs through 2026 and includes bonuses that could reach $11 million.
UEFA Champions League/Design: John Regula

It didn’t take long for Dusan Vlahovic to make his mark for Juventus in the UEFA Champions League.

In Tuesday’s Round of 16 first leg, the Serb scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.

For a team decimated by injuries and the departure of Cristiano Ronaldo, the 22-year-old is expected to be worth every penny of the $79 million Juve agreed to pay Fiorentina for his services in January.  

  • The deal between the two Serie A clubs runs through 2026 and includes bonuses that could reach $11 million.
  • He is the second-youngest player from Juventus to score in his Champions League debut (Alessandro Del Piero, 20). He also scored 13 minutes into his Juve domestic debut against Hellas Verona on Feb. 6.
  • In addition to losing Ronaldo, Juve has been decimated by injuries to key attacking players including Federico Chiesa, Paulo Dybala, and USMNT star Weston McKennie.

Juve desperately need a consistent goalscorer not only to progress in the UCL, but to even qualify for next year’s competition.

Vlahovic scored 20 goals in 24 matches with Fiorentina this season, and 44 in 98 appearances from 2018-22.

Juventus has been eliminated in the Round of 16 each of the last three years, last made the final in 2015, and haven’t won since 1996.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Marques Colston

Marques Colston: Why Everyone Is Buying Into Soccer Clubs

Colston’s The Champion Fund invested in Ipswich Town.

Soccer Erupts Over Infantino’s Sudden Plan to Sell World Cup

Three confederations oppose the plan or how FIFA surprised them with it.
podcast thumbnail mobile
Front Office Sports Today

7/30/26 – USMNT Nearing Pochettino Return, FIFA Draws UEFA Criticism, Yankees and Knicks to DAZN

0:00

Featured Today

WPBL

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.

LeBron Could Make Sixers’ Expiring Jersey Patch a Premium Asset

Philly’s deal with Crypto.com expires in 2027. 
July 28, 2026

John Isner Backs Tennis Players’ Push for More Pay

Stars conducted a 15-minute media boycott at the French Open.
Jan 7, 2026; Los Angeles, California, USA; San Jose Sharks center Macklin Celebrini (71) celebrates his goal scored against the Los Angeles Kings during the third period at Crypto.com Arena
July 29, 2026

Macklin Celebrini Contract Extension Sets New NHL Salary Mark

The Sharks locked up its young phenom at a record AAV.
Sponsored

The Football Marketing Offensive Playbook

How to activate during the moments that matter most to football fans.
Sep 22, 2016; Foxborough, MA, USA; New England Patriots tight end Rob Gronkowski (87) and Patriots head coach Bill Belichick walk along the sidelines before their game against the Houston Texans at Gillette Stadium. Mandatory Credit: Winslow Townson-USA TODAY Sports
July 27, 2026

Gronk on His Favorite Memorabilia and Belichick’s Jersey-Swap Ban

Gronkowski also discussed Belichick’s approach to managing his personality.
July 24, 2026

WNBA Union Leaders Sidestep Cathy Engelbert Questions 

Engelbert will speak at a press conference Saturday.
May 2, 2026; Henderson, NV, USA; Las Vegas Raiders quarterback Fernando Mendoza (15) speaks during a news conference at the team’s Rookie Minicamp at Intermountain Health Performance Center.
July 24, 2026

Mendoza Signs $57M Contract While Pavia’s Path Uncertain

The No. 1 pick in the NFL Draft finally signed his rookie contract.
July 22, 2026

Jonathan Vaughters Defends Late-Night Tour de France Drug Tests 

“Do you want the appearance of clean, or do you want clean and fair?”