Wednesday, July 15, 2026

Juventus’ New $79M Transfer Is Already Paying Off

  • Dusan Vlahovic scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.
  • His deal with the Serie A club runs through 2026 and includes bonuses that could reach $11 million.
UEFA Champions League/Design: John Regula

It didn’t take long for Dusan Vlahovic to make his mark for Juventus in the UEFA Champions League.

In Tuesday’s Round of 16 first leg, the Serb scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.

For a team decimated by injuries and the departure of Cristiano Ronaldo, the 22-year-old is expected to be worth every penny of the $79 million Juve agreed to pay Fiorentina for his services in January.  

  • The deal between the two Serie A clubs runs through 2026 and includes bonuses that could reach $11 million.
  • He is the second-youngest player from Juventus to score in his Champions League debut (Alessandro Del Piero, 20). He also scored 13 minutes into his Juve domestic debut against Hellas Verona on Feb. 6.
  • In addition to losing Ronaldo, Juve has been decimated by injuries to key attacking players including Federico Chiesa, Paulo Dybala, and USMNT star Weston McKennie.

Juve desperately need a consistent goalscorer not only to progress in the UCL, but to even qualify for next year’s competition.

Vlahovic scored 20 goals in 24 matches with Fiorentina this season, and 44 in 98 appearances from 2018-22.

Juventus has been eliminated in the Round of 16 each of the last three years, last made the final in 2015, and haven’t won since 1996.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

July 9, 2026; Foxborough, Massachusetts, U.S.; France's Kylian Mbappe celebrates scoring their first goal. Mandatory Credit: David Butler Ii-Imagn Images

World Cup Powerhouses Will Leave With Tens of Millions in Prize Money

FIFA’s total distribution for the tournament is $871 million.
Soccer Football - FIFA World Cup 2026 - Quarter Final - Argentina v Switzerland - Kansas City Stadium, Kansas City, Missouri, U.S. - July 11, 2026 Argentina's Lionel Messi and Jose Manuel Lopez celebrate after the match

Why People Suddenly Think the World Cup Is Rigged

FIFA’s inconsistency around its rules has fueled paranoia and suspicion.

Is MetLife the Right Host for the World Cup Final?

FIFA picked an outdoor afternoon final over an indoor stadium like Dallas.
June 25, 2026; Inglewood, California, U.S.; Christian Pulisic of the U.S. during the warm up before the match. Mandatory Credit: Kiyoshi Mio-Imagn Images

Christian Pulisic World Cup Fiasco a Cautionary Tale for Marketers

Commercials featuring Pulisic have been a reminder of his World Cup showing.
podcast thumbnail mobile
Front Office Sports Today

7/15/26 – England vs Argentina, Michigan Athletics Investigation Latest, MLB Labor War

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
July 13, 2026

NBA Execs Split on Where LeBron James Will End Up

James will play a record 24th NBA season. 
July 14, 2026

DeChambeau Has Last Chance at 2026 Major Cut—With 3D-Printed Irons

LIV Golf’s biggest star continues to stay busy off the course.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Cycling - Tour de France - Stage 9 - Malemort to Ussel - Malemort, France - July 12, 2026 UAE Team Emirates - XRG's Tadej Pogacar wearing the yellow jersey, UAE Team Emirates - XRG's Isaac Del Toro wearing the white jersey and Team Visma | Lease a Bike's Jonas Vingegaard wearing the polka-dot jersey in action as a spectator dressed in a costume cheers on during stage 9
July 13, 2026

Tadej Pogačar Says Heat Demands Tour de France Overhaul

Stage 9 was cut by 18.6 miles under a red alert.
July 12, 2026

Sinner Defeats Zverev at Wimbledon, Claims $4.8M Prize

Sinner won his first Grand Slam tournament of the year.
July 11, 2026

Ohtani, Judge Both Out of MLB All-Star Game

The two superstars will miss the midseason showcase.
July 11, 2026

White Sox Take UCLA’s Roch Cholowsky No. 1 in Draft

The White Sox selected the two-time Big Ten player of the year.