Friday, July 10, 2026

Juventus’ New $79M Transfer Is Already Paying Off

  • Dusan Vlahovic scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.
  • His deal with the Serie A club runs through 2026 and includes bonuses that could reach $11 million.
UEFA Champions League/Design: John Regula

It didn’t take long for Dusan Vlahovic to make his mark for Juventus in the UEFA Champions League.

In Tuesday’s Round of 16 first leg, the Serb scored 32 seconds into the Bianconeri’s 1-1 draw with Villarreal — the fastest goal in a UCL debut.

For a team decimated by injuries and the departure of Cristiano Ronaldo, the 22-year-old is expected to be worth every penny of the $79 million Juve agreed to pay Fiorentina for his services in January.  

  • The deal between the two Serie A clubs runs through 2026 and includes bonuses that could reach $11 million.
  • He is the second-youngest player from Juventus to score in his Champions League debut (Alessandro Del Piero, 20). He also scored 13 minutes into his Juve domestic debut against Hellas Verona on Feb. 6.
  • In addition to losing Ronaldo, Juve has been decimated by injuries to key attacking players including Federico Chiesa, Paulo Dybala, and USMNT star Weston McKennie.

Juve desperately need a consistent goalscorer not only to progress in the UCL, but to even qualify for next year’s competition.

Vlahovic scored 20 goals in 24 matches with Fiorentina this season, and 44 in 98 appearances from 2018-22.

Juventus has been eliminated in the Round of 16 each of the last three years, last made the final in 2015, and haven’t won since 1996.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 6, 2026; Seattle, Washington, U.S.; Belgium's Charles De Ketelaere in action with Antonee Robinson of the U.S.

U.S.-Belgium World Cup Match Sets Ratings Record, With 50M Viewers

Both networks extended their historic viewership runs during the tournament.
July 5, 2026; East Rutherford, New Jersey, U.S.; Brazil's Endrick looks dejected after the match as Brazil are eliminated from the World Cup. Mandatory Credit: Caean Couto-Imagn Images

How to Survive a Premature World Cup Exit

What can history tell us about disappointing World Cup exits?
July 1, 2026; Santa Clara, California, U.S.; Christian Pulisic of the U.S. Mandatory Credit: David Gonzales-Imagn Images

It’s Open Season on Christian Pulisic After USMNT World Cup Exit

Ex-U.S. soccer stars have been among Pulisic’s most prominent critics.
podcast thumbnail mobile
Front Office Sports Today

7/10/26 – World Cup Ratings Records, Seahawks Sale Narrows, Kawhi Trade Limbo

0:00

Featured Today

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
Jul 10, 2026; London, United Kingdom; Jannik Sinner of Italy celebrates winning his semifinal match against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club

Jannik Sinner Reclaims Spot in Grand Slam Final to Vie for $4.8M

Sunday’s winner will claim the No. 4 spot on the career earnings list.
July 8, 2026

Jessica Shepard’s $2M Stunner Has Become WNBA’s Biggest Bargain

Shepard was named a 2026 All-Star starter.
July 10, 2026

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
Apr 1, 2026; Salt Lake City, Utah, USA; Denver Nuggets center Nikola Jokić (15) looks to pass the ball during the second half against the Utah Jazz at Delta Center.
July 7, 2026

Nuggets ‘Unconcerned’ Over Jokić’s Delay in Contract Extension

Jokić is eligible for the richest deal in NBA history next summer.
July 4, 2026

Serena Williams Withdraws From Wimbledon With Knee Injury

Williams lost to Maya Joint in her singles return Tuesday.
July 2, 2026

Alex Ovechkin Will Return to Washington for One More Season

The one-year contract extension is based heavily on an appearance incentive.
Jun 11, 2026; Portland, Oregon, USA; WNBA Commissioner Cathy Engelbert meets with the working media before Portland Fire against the Las Vegas Aces at Moda Center.
June 30, 2026

Cathy Engelbert Responds to Alyssa Thomas’s Callout

Thomas received a Flagrant 2 foul and one-game suspension last week.