• Loading stock data...
Tuesday, May 27, 2025

John Daly and Son Sign Hooters Partnership, NIL Deal

  • Pro golfer John Daly and his son have inked a multiyear partnership with Hooters.
  • The deal marks the company’s foray into NIL, as Daly II plays for the University of Arkansas.
John Daly

In 2021, father-son pair John Daly and John Daly II won the 2021 PNC Championship. Now, the two have another joint venture — this time off the course.

They’ve inked a multiyear partnership with Hooters.

The deal solidifies an existing yet … informal relationship with Daly. It also marks the company’s foray into the name, image, and likeness space, as the younger Daly plays for the University of Arkansas.

In the announcement, Hooters said the partnership “strengthens an enduring connection between the iconic brand and golf’s ultimate personality.”

Both golfers will be included in social media and digital activations as part of the deal. They’ll wear Hooters clothing and host in-person events at restaurants, and the senior Daly’s caddie will carry a Hooters golf bag during the PGA Tour Champions circuit.

“We are ecstatic to have the Dalys, fantastic golfers and great personalities, on board as spokespeople for Hooters, the definitive 19th hole,” Hooters of America’s senior vice president of marketing, Bruce Skala, said in a statement.

The younger Daly added, “I have seen my father’s great relationship with Hooters over the years, and I am proud to continue my family’s association with this iconic brand.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

SEC Push for More CFP Power Draws Congressional Attention

Greg Sankey attacks the Big 12 and ACC while seeking more autonomy.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.

Featured Today

Around the Horn - October 26, 2020

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Donnie Gobourne JDL
May 17, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The Diamond League offers paychecks and amenities that the U.S. can’t beat.
Jun 1996; Seattle, WA USA; FILE PHOTO; Seattle Supersonics guard Gary Payton (20) lays the ball up against the Chicago Bulls during the 1996 NBA Finals at Key Arena.
May 15, 2025

5,000 Pieces of Thunder History Are Hidden in Seattle

Sonics championship banners, trophies, and retired jerseys are all in one place.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.